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Respond To the Market Across Your Enterprise

How am I doing? That's the question constantly on your mind. You need a rolled-up view across outlets, offices and media types that shows progress against goals, year-over-year pacing as well as highlights gaps.

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Results

I think of Matrix as my "one-stop shopping" source for all of my account information-related needs. It's such an efficient and excellent resource to have at your fingertips. Matrix gives you quick and easy answers on simple account questions, or when used to its maximum potential, it can provide a powerhouse of data that arms the user with what they need to succeed!

Tanya M. McGill
TV Sales Office Manager
WSB-TV, Cox Media Group

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In The News

Adelante Media Group Implements Matrix Solutions CRM & Sales Analytics Software - 25 Apr 2013

Matrix Solutions, the leading provider of media CRM and Sales Analytics Software, announced today that Adelante Media Group has implemented their Matrix software solution. Adelante Media Group is one of America’s fastest growing radio and television companies serving the country’s biggest growth segment according to the 2011 Census, Hispanics. They currently have a total of 22 stations across 9 markets.

Matrix Solutions’ Newest Software Release Provides Enhanced CRM Functionality to Improve Media Ad Sales - 23 Apr 2013

First Solution in the Industry that gives Sales Managers the ability to create ‘what-if’ scenarios to determine how changes will impact their business for the current and future years.

Exclusive: 1Q 2013 Spot Recap - 19 Apr 2013

That core increase was driven by auto spending, which was up almost 9% compared to the first quarter of 2012. Other high-growth categories in the quarter: department stores (+25.1%), supermarkets/grocery stores (+33.3%) and telecommunications (+13.4%).

Matrix Solutions’ CEO, DJ Cavanaugh, Presenting “CRM is Leading the Way for Sales in Broadcast Media” During the NAB Show - 21 Mar 2013

Matrix Solutions, the leading provider of Media CRM and Sales Analytics Software, announced today that their CEO, DJ Cavanaugh, will be presenting “CRM is Leading the Way for Sales in Broadcast Media” on Monday April 8, 2013 at 10:45AM during the NAB Show. The presentation, open to all attendees, will be part of the Enterprise Computing PIT happening on the tradeshow floor in booth #N6621 within the North Hall.

Radiate Media Implements Matrix Solutions CRM & Sales Analytics Software - 14 Mar 2013

Matrix Solutions, the leading provider of media CRM and Sales Management Software, announced today that Radiate Media has implemented their Matrix CRM and Sales Analytics Software System. Radiate Media provides software that serves more than 6,000 local merchant and national advertisers; helping each to grow revenue by targeting and reaching their customers on air, online and on the go throughout a nationwide network of over 2,400 TV, radio and print media partners.

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Let Sparkline Fly!

Analytics are essential to every business, but how and what you measure is vital! Read More

The Value in Partnerships Goes Beyond a Handshake!

We recently deployed our latest software release for Matrix - which is chock full of customer suggested features (over 75% to be exact). We take pride in being able to offer a true partnership with our customers; where we listen to gain a better understanding of their business and its challenges - so that we can work hand in hand to provide them with solutions moving forward! Read More

Data Answers Under your Nose

I'm sure you know the expression "it was under my nose" - well it's a phrase that we are hearing our customers say more and more. Why? Because we are showing them how Matrix CRM and Sales Analytics generates the answers to the key questions they are asking. The best part…"the answers are right under their nose." Read More

Growing Your Business on the Go!

Many of my recent blogs have been about using CRM as a competitive advantage. Today, I want to dive deeper into the mobile technology that can be leveraged within a CRM solution. Why is this important? It's the way businesses across all industries are evolving; Gartner recently indicated that 30% of sales organizations will issue iPads and tablets as the primary device standard issue for salespeople by 2014.Source: Gartner CRM Vendor Guide, 2013. Having mobile functionality is not just cool; it is an enabling technology that now impacts your ROI. Read More

Utilizing CRM and Sales Analytics as a Competitive Advantage

Recently I shared how CRM is not only a management tool, but a marketing tool…taking that thought one step further; have you ever thought about using your CRM as a competitive advantage? It certainly can be, if used effectively. Imagine having a tool that tracks, manages, and provides enhanced analytics to keep you and your entire sales team in the know and at the top of your game, better yet ahead of the competition. Read More

CRM is More than Management - It is Marketing!

So by now we all know CRM is Customer Relationship Management, but could it also be representative of Customer Relationship Marketing? After all one of today's popular marketing philosophies that has proven successful is relationship marketing. So what does that mean exactly and why should you care when your focus is on Sales? Read More