Matrix is easy to use, allows pipeline management and maximizes commissions. It's built around media sales concepts to fit your organization and workstyle. This isn't a solution that's forced on sales staff - they want it. Matrix simplifies reporting tasks and streamlines forecasting; facilitating more time to spend with clients and prospects. It focuses on results, helps find deals and proactively highlights issues.
I think of Matrix as my "one-stop shopping" source for all of my account information-related needs. It's such an efficient and excellent resource to have at your fingertips. Matrix gives you quick and easy answers on simple account questions, or when used to its maximum potential, it can provide a powerhouse of data that arms the user with what they need to succeed!
Tanya M. McGill
TV Sales Office Manager
WSB-TV, Cox Media Group
Let Sparkline Fly!
Analytics are essential to every business, but how and what you measure is vital! Read More
The Value in Partnerships Goes Beyond a Handshake!
We recently deployed our latest software release for Matrix - which is chock full of customer suggested features (over 75% to be exact). We take pride in being able to offer a true partnership with our customers; where we listen to gain a better understanding of their business and its challenges - so that we can work hand in hand to provide them with solutions moving forward! Read More
Data Answers Under your Nose
I'm sure you know the expression "it was under my nose" - well it's a phrase that we are hearing our customers say more and more. Why? Because we are showing them how Matrix CRM and Sales Analytics generates the answers to the key questions they are asking. The best part…"the answers are right under their nose." Read More
Growing Your Business on the Go!
Many of my recent blogs have been about using CRM as a competitive advantage. Today, I want to dive deeper into the mobile technology that can be leveraged within a CRM solution. Why is this important? It's the way businesses across all industries are evolving; Gartner recently indicated that 30% of sales organizations will issue iPads and tablets as the primary device standard issue for salespeople by 2014.Source: Gartner CRM Vendor Guide, 2013. Having mobile functionality is not just cool; it is an enabling technology that now impacts your ROI. Read More
Utilizing CRM and Sales Analytics as a Competitive Advantage
Recently I shared how CRM is not only a management tool, but a marketing tool…taking that thought one step further; have you ever thought about using your CRM as a competitive advantage? It certainly can be, if used effectively. Imagine having a tool that tracks, manages, and provides enhanced analytics to keep you and your entire sales team in the know and at the top of your game, better yet ahead of the competition. Read More
CRM is More than Management - It is Marketing!
So by now we all know CRM is Customer Relationship Management, but could it also be representative of Customer Relationship Marketing? After all one of today's popular marketing philosophies that has proven successful is relationship marketing. So what does that mean exactly and why should you care when your focus is on Sales? Read More