Month: October 2015

Digital Turning ‘Broadcast’ Sales Upside Down

Matrix Solutions’ vice president of product management, B.J. Boyle, was recently featured in a TV Newscheck article entitled “Digital Turning ‘Broadcast’ Sales Upside Down.” The article outlines the difficulty many broadcasters are facing as advertising dollars are increasingly being used… Read more »

Making Programmatic Broadcaster-Friendly

TV Newscheck recently reached out to Matrix Solutions’ VP of sales and marketing, Brenda Hetrick, for valuable insights on the shift in programmatic-CRM integration for broadcasters. The article outlines ways that traditionally digital programmatic advertising is becoming more broadcast-friendly as it… Read more »