The 2nd annual Media Sales Symposium, happening January 21-23, 2018 at the Marriott Marquis in San Francisco will boast two days of impactful sessions and networking all focused on the future of media ad sales.

:: Two Days of Impactful Sessions ::

Sessions will be lead by industry leaders, innovators and the Matrix team. Session topics cover sales workflows, how to leverage technology to improve efficiencies, how to close deals faster, and how to ensure your sales organization is fully equipped to be successful in media ad sales.

:: Insight from the Front Lines ::

We’re booking speakers who have experience in delivery improved sales to the media industry! You’ll leave this conference with actionable ideas and insights to improve your own sales organization.

:: Technology + Sales ::

Technology is more critical than ever in the effectiveness of sales. Whether it’s analytic tools, a CRM, reporting and forecasting platforms, you need to know what’s worth using and what’s not. We’ll talk about the way you can integrate technology into your sales organization.

Agenda at a Glance

5PM – 6:30PM Registration & Welcome Reception

8:00 AM Breakfast
8:30 AM Opening Remarks Day 1
9:00 AM Advertising Fragmentation: Emerging Revenue Channels for Media Sales
10:00 AM Break
10:15 AM Monetizing Digital Advertising (Panel)
11:15 AM What the Future Media Ad Seller Looks Like
12:00 PM Lunch
1:00 PM Networking + Tabletalks
1:30 PM Making TV Advertising More Like Digital / Programmatic Discussion (Panel)
2:30 PM Break
2:45 PM How to Drive Local Buys (Panel)
3:45 PM Using Aggregated Data to Drive Sales
4:45 PM Closing Remarks Day 1

8:00 AM Breakfast
8:30 AM Opening Remarks Day 2
9:00 AM Linear and Digital/Impression Based (Convergence Panel)
10:00 AM Break
10:15 AM Future of Media Ad Sales
11:00 AM Ways to Sell Integrated Media Campaigns Seamlessly
12:00 PM Lunch
12:30 Matrix Solutions | Vision + Monarch
1:00 PM Addressable TV Advertising
2:00 PM Sales Leadership Panel
3:00 PM Closing Remarks


Reason to attend Media Sales Symposium


Reason to attend 3


Michael Bologna is the President of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable video. Bolonga is a founding employee of one2one Media that launched in 2017. He is credited for creating and scaling addressable video capabilities with Multichannel Video Programming Distributors (MVPDs) for advertisers interested in reaching specific audiences at the household level. Bologna has two decades of television experience working with more than 200 brands and successfully growing innovation and technology in the television marketplace.

David Buonfiglio, Vice President of Sales at Cordillera Digital, has led Cordillera Communications’ development of mobile services for small/medium businesses, and now serves as chairman of their sales leadership committee. Buonfiglio builds local interactive sales teams for the future by structuring product lines and training in SEM, SEO, social media, mobile marketing, reputation management, targeted display advertising and email marketing.

michael depp

Michael Depp, Special Projects Editor for TVNewsCheck, will serve as one of the Media Sales Symposium’s keynote speakers. Michael has covered the intersection of digital media and the television industry for years, providing readers with extensive digital revolution coverage as it occurs in the industry. He also organizes TVN’s annual NewsTECHForum and Sports Video Group events, has served as a past correspondent for Reuters, as well as a contributor to NPR’s “All Things Considered,” McSweeney’s Poets & Writers, and numerous other publications and radio shows.

Robert Elder serves as the SVP of Sales and Advertising Solutions for Group Nine Media. He is an accomplished and well-respected digital media thought leader with 20+ years of experience driving revenue, developing strategic partnerships and capitalizing on emerging technologies. Combining his aggressive drive for results with a proven talent for building and leading top-flight sales teams, Rob works with stakeholders to build and launch new & innovative products.

Sarah Foss is Chief Product Officer, Advertising Management Systems, at Imagine Communications, where she manages a diverse, advanced media portfolio handling more than $25 billion in annual advertising revenue worldwide.

Foss brings more than 20 years of media leadership and technology experience across multiple sectors, including digital technology services, broadcast cable and network media, and advertising.  Her previous executive roles include President, Question d’Image, for Harris Broadcast; CEO at VCI Solutions; EVP, Sales and Client Services, at Encompass Digital Media; and President, Advertising, YANGAROO, Inc.

Archie Gianunzio

Archie brings to Videa more than two decades of broadcast industry experience. In his role at Videa, he is responsible for developing strategic partnerships and driving adoption of Videa’s platform and services across the local broadcast television ecosystem. He also acts as an industry evangelist by helping educate the industry about programmatic TV offerings, the need for automation and better data. Archie spent nearly twenty years with Cox Reps, optimizing sales for broadcast television station groups worldwide. He has a Bachelor of Economics degree from Boston College.

Mark Gorman, CEO of Matrix Solutions, will host the Media Sales Symposium, providing opening remarks, sharing key industry insights, and discuss the future of media ad sales technology.

Mark possesses diverse experience in private equity and alternative asset industries, bringing with him significant transactional, analytical, and marketing practice expertise. He holds a J.D. and M.B.A with an emphasis in accounting from the University of Pittsburgh, and a B.A. in both Political Science and German from the University of Pennsylvania.

Diane, President of Diane Hayes Sales Training & Consulting, is an experienced leader, trainer and motivator who bridges the divide between traditional media sales and digital media savvy.

She’s been an innovator in the Broadcast/Digital industry for over three decades with companies like Cox Media Group, CBS, Hearst, Tribune and the CBC in Canada.  She has extensive practical experience in sales, sales management, business development and digital, achieving results for both media properties and their clients. She shares these success stories through her “Success Leaves Clues” programs.

Laurie Kahn is Founder and President of Media Staffing Network, Inc.™, the first staffing company to cater exclusively to media sales and associated departments for full-time placement, consulting and career coaching for the Broadcast, Cable, Internet, Digital, New Media, Out of Home and Print industries. Kahn’s more than 25 years’ experience in media includes local and national sales positions in both large and small markets; turn around expertise with new formats; and local and national management positions.

Laurie has a strong passion to help people connect for the right job, thus has developed tools and practices to help make the hire right the first time. She has long been a proponent of multi-platform selling and urges clients to look at the skills and contacts of the person versus what industry they have previously worked.

In the 30+ years of media experience, Mike has worked in virtually every TV station sales capacity from AE to NSM, GSM, GM and VP of sales for a number of groups. Mike deployed a sales training program “Accelerate” in the former Lin Media stations as VP of Sales that provided the groundwork for Lin Media’s strong market shares and a high percentage of direct & new direct business. In his current role of VP TV Sales for WideOrbit for the last 3 years, he works with his many ex-competitors as now client partners in growing their business and helping them to leverage all that WideOrbit has to offer… from traffic to programmatic and more.

The Trade Desk

Tiffany Lee is the Senior Director of Inventory Partnerships at The Trade Desk, a global demand-side technology platform that empowers buyers of advertising. In this role, Tiffany oversees relationships with The Trade Desk’s more than 40 global inventory partners.

Tiffany has more than a decade of experience in digital and programmatic advertising and prior to joining The Trade Desk, she held a number of increasingly senior roles in the U.S., Korea and Hong Kong with AdRoll and Yahoo!



Interested in sponsorship opportunities?

Contact Brenda Hetrick

This conference is built for the media sales organization of the modern era.

We talk to a lot of sales organizations and one recurring theme is this: “We need to be more consultative in our sales.” It’s the future of sales. You don’t sell a single package. You find your client’s pain points and prescribe them a media package custom fit to their needs.

This conference is for someone that has ever asked…

  • How can I build a consultative sales organization?
  • What tools or technology can I use to improve sales efficiencies?
  • How can I close deals faster ?

Still not sure what to expect?

Take a peek at the 2017 Media Sales Symposium agenda to see what transpired.

The conference will focus on media ad sale trends and disruptions in the marketplace. Secure your spot for the 2018 Media Sales Symposium.


Marriott Marquis
Marriott Marquis San Francisco
hotel room

San Francisco Marriott Marquis
780 Mission St, San Francisco, CA 94103


Sound Bytes from 2017 Media Sales Symposium

“The symposium triggered some lively conversation in my sales meeting when I returned to the office.”

– Chip Fitzgerald, Director of Sales, Tribune Media

“The Media Sales Symposium was a gathering of technology pros working to advance the traditional media space.”

– Steve Chase, VP of Sales, Cordillera

“I picked up some thought provoking insights to help me sell our station in a new and evolving business climate.”

– Gregg Rawdin, Manager, Key Accounts, KUSI San Diego