Brenda Hetrick, Director of Marketing Communications
Founder & Managing Partner
CEO and Partner
Director of Software Development and Quality Assurance
Director of Product Management
Director of Operations
Director of Client Services
Director of Marketing Communications

"Authentic marketing is not the art of selling what you make, but knowing what to make."

- Philip Kotler

Brenda believes that great marketing starts with a best of breed solution and ends with satisfied customers. She focuses her marketing efforts on ensuring that our customers understand the value of Matrix and that we appreciate their commitment to our solution.

As the Director of Marketing Communications, Brenda is responsible for driving the launch of our new product and service initiatives, expanding upon Matrix's strong brand recognition, and mapping out strategies to penetrate new market opportunities. Brenda joined Matrix in 2010 and has over 15 years of marketing experience in the software industry.

Brenda's most recent role was at Highmark, where she helped drive the business strategy for their multiple web properties. She also held Director roles at two technology start-ups in the Pittsburgh area, where she was responsible for all of the marketing initiatives including public relations, marketing messaging, newsletters, online blogs, website updates and all product release related activities. Brenda holds a B.A. in Economics and Political Science from the University of Pittsburgh and an MBA from Robert Morris University.