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Matrix Solutions Overview


Gary Diven - Founder & Managing Partner
Gary Diven is principal owner and investor in Matrix Solutions. He is a former media executive who founded Matrix Solutions in 1992 to introduce the company’s first software product, MatrixPlus. His time with Matrix Solutions is preceded by executive level positions in the areas of marketing and research in the broadcasting industry, and in retail marketing and management.

During his tenure as head of strategic planning and research with Group W Broadcasting, KDKA-TV, Gary developed a sales management tool that would accept customer billing data from traffic systems and, in combination with input of qualitative data, would enable media sellers to be proactive in their approach and able to build better sales strategies. The result was an innovative system that equipped salespeople and managers with insightful reports, robust account information, forecasting capabilities, and account management capabilities for a focused sales approach. An early version of the product was successfully rolled out at KDKA-TV in Pittsburgh, then later to all of the Group W Broadcasting stations and national rep offices. Gary left Group W Broadcasting to develop and market MatrixPlus for the media sales industry.

Prior to his executive role at KDKA-TV, Gary was a national retail marketing manager for Sears Roebuck and Company.

Gary holds a B.A. with double major in Economics and Business Management from Franklin and Marshall College.

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D.J. Cavanaugh, CEO and Partner
D.J. Cavanaugh brings over 20 years of experience in the broadcast sales industry to his role as CEO and Partner. D.J. plays a key role in defining the company’s strategic vision with the management team. He also works closely with customers, helping them to define their sales management objectives for advertising revenue growth. Based upon his extensive experience with top media companies nationwide, D.J. is a recognized industry expert in the area of media sales management and advertising sales growth.

D.J. joined Matrix Solutions in part by being an early user of MatrixPlus. Prior to joining Matrix Solutions in 2000, D.J. had a career in broadcast management that spanned both television and radio. At CBS owned and operated KDKA-TV, D.J. developed sales strategies, directed the local sales team, managed special NTR projects like the nationally renowned For Kids Sake campaign and negotiated pre-season NFL broadcast rights. During his sales management tenure, KDKA-TV experienced double-digit growth each year.

As Director of Sales at Infinity Radio, D.J. also directed the sales team and helped lead the converged selling process where he was instrumental in developing the sales strategy program for four Pittsburgh radio stations.

D.J. holds a B.A. in Communications from the University of Pittsburgh.

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Suzy Teele, President and COO
Suzy Teele joined Matrix Solutions in 2009 as the company’s President and Chief Operating Officer. Suzy brings to Matrix Solutions over twenty years of experience in software product management, strategy, marketing and development, with an expertise in customer relationship management (CRM). As President and COO, Suzy is responsible for leading software development, product management, technical and customer support, training, sales and marketing.

Most recently, Suzy was founder and managing partner of Aceda, a management consulting firm that provided companies across the United States with interim executives for sales, marketing and business development.

Prior to forming Aceda, Suzy was an executive at two software companies. As Senior Vice President of Marketing at ServiceWare Inc. (now Consona), she helped grow revenue from $2M to $15M in less than four years through the introduction of several new products and the implementation of over 15 OEM relationships with CRM software organizations. In her eight years at Legent Corporation (now CA), which was the eighth largest software company in the world at that time, Suzy held a variety of executive roles, including Vice President of Human Resources, and General Manager of a $220 million software division consisting of 35 products and 250 employees in 8 locations worldwide. At Legent, Suzy also held senior roles in marketing, product management, mergers and acquisitions, and sales training.

Suzy holds a B.S. in Business from Indiana University of PA, from which she received a Distinguished Alumni award in 2004.

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Gregg Owens – Director of Software Development and Quality Assurance
Gregg Owens joined Matrix Solutions' management team in 2006. Gregg has responsibility for overall product research and development, and quality assurance for the company’s two products – MatrixPlus and Matrix SalesCenter – as well as new software initiatives.

Gregg brings 18 years of experience developing and managing software development activities through all phases of the product life cycle. Prior to Matrix Solutions, he was the Director of Application Development for Acceris Solutions, formerly Westinghouse Communications, where he led the development of large-scale systems in support of telecommunications business processes. During his tenure, Gregg was responsible for creating revenue assurance initiatives through the design and implementation of software to increase the efficiency of internal activities. Prior to this assignment, Gregg worked at AT&T Bell Laboratories in Holmdel, NJ performing object-oriented modeling of infrastructure network performance.

Gregg has a Masters and a Bachelors degree in Computer Science from the University of Pittsburgh.

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Jonathan Diven – Senior Product Manager
As Senior Product Manager, Jonathan is responsible for defining the product strategy and product roadmap for the company’s software products – MatrixPlus and Matrix SalesCenter – and the supporting services. Jonathan joined Matrix Solutions as an account manager in 2000, he was next promoted to Sales Manager. In this role, Jonathan was responsible for Matrix Solutions' sales operations including sales strategies, identifying new markets, developing new business and building strong relationships with customers to continually keep and grow Matrix Solutions' customer base.

Jonathan has over 10 years of dedicated media industry experience. He also worked as an account executive for WTAE-TV in Pittsburgh, an ABC Affiliate owned by Hearst-Argyle Television. He holds a Bachelor of Arts in Finance and Marketing from Duquesne University (Pennsylvania).

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Curt Emerick – Manager of Finance and Administration
Curt EmerickAs the Manager of Finance and Administration, Curt is responsible for accounting, human resources, legal and facilities management functions at Matrix Solutions. In addition to overseeing the day to day operations of Matrix Solutions, he is also the liaison for the company’s insurance and banking needs. Curt joined the company in 2005.

Prior to joining Matrix Solutions, Curt worked for 8 years as a senior accountant for VITAC, a provider of closed-captioning services, and also AEA Technology Engineering Software. He holds a Bachelor of Science in Business Administration (Accounting) from Geneva College.

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Tim Fitzgerald – Director of Customer Service
Tim Fitzgerald As our senior customer-facing executive, Tim will ensure that our services organization keeps pace with the demands of a rapidly growing customer base, while continuing to provide the superior service Matrix Solutions is recognized for throughout the media industry. Tim joined our company in 2010 and has more than 20 years of services experience in the software industry.

Prior to joining Matrix Solutions, Tim served as Director of Professional Services for True Commerce Inc. where he managed all customer deployment and support activities. He also served as Vice President of Professional Services for Haley Systems, a provider of business rules management systems and Vice President of Professional Services for ServiceWare Technologies (now Consona), a provider of enterprise knowledge management solutions. Tim has also held leadership and consulting positions with a variety of high technology companies including Unisys Corporation, Acxiom Corporation, and Technology Services Corporation. Tim earned a J.D. degree from Duquesne University School of Law and a Bachelor of Science in Electrical Engineering from the University of Dayton.

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Brenda Hetrick – Director of Marketing Communications
Brenda Hetrick As the Director of Marketing Communications, Brenda is responsible for driving the launch of our new product and service initiatives, expanding Matrix’s strong brand recognition, and mapping out strategies to penetrate new market opportunities. Brenda joined our company in 2010 and has over 15 years of marketing experience in the software industry.

Brenda’s most recent role was at Highmark, where she helped drive the business strategy for their multiple web properties. She also held Director roles at two technology start-ups in the Pittsburgh area, where she was responsible for all of the marketing initiatives including public relations, marketing messaging, newsletters, online blogs, website updates and all product release connected activities. Brenda has a B.A. in Economics and Political Science from the University of Pittsburgh and an MBA from Robert Morris University.

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All other names and logos are trademarks of their respective organizations.

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