Matrix Solutions

Marketing Communications Specialist

Matrix Solutions is the market leader in providing sales management solutions for the media industry. The Marketing Communications Specialist is primarily responsible for the development and execution of the company’s marketing plan. This includes managing public relations (PR) and developing and coordinating the marketing communications mix for Matrix Solutions, including print and web production, SEO and advertising, collateral and presentation development, social network activities, event support, creation of sales tools and execution of lead generation programs.

Responsibilities

In collaboration with senior management, develop a yearly marketing communications plan based upon corporate and product goals.
In collaboration with product management and sales, develop and determine marketing communications activities on a quarterly basis.
Identify and implement programs to build market awareness, including search engine optimization (SEO), speaking opportunities, placing feature stories, by-line articles and op-ed pieces, and maintaining and developing media contacts.
Refresh and maintain content on the corporate web site, working with webmaster.
Develop and manage marketing projects including customer communication, sales tools, sales literature, advertising, email campaigns, direct mail, tradeshows, customer conferences/visits and other events to support direct sales as well as future potential partnerships.
Select, manage and coordinate with vendors to produce promotional and other marketing materials.
Manage overall schedule and requirements for contract marketing resources.
Maintain Corporate Identity standards (style guide) across the Corporation and with future potential partners.
Maintain Marketing library to ensure that marketing materials and sales tools materials are current and accessible.
Use CRM system to manage email campaigns, marketing contacts, and other related activities
Help develop and track marketing communications budget

Required Qualifications

Bachelor’s degree in Marketing, Journalism, Communications, Business or equivalent.
Minimum 5 years of marketing experience in a technology company, preferably software
Excellent communication skills – written, spoken and presentation – to both technical and non-technical audiences
Experience with web site development, web marketing, SEO, and social networking
Experience with customer relationship management (CRM) systems and lead generation
Excellent project / program management skills
Knowledge of media or advertising industry a definite plus
Experience with web and graphics design software a definite plus
Experience with video preparation a plus
Good team player, enjoys challenges and is highly motivated
Good judgment, time management, problem and decision-making skills
Demonstrated experience in leading as well as collaborating within a cross-functional team
Business acumen as demonstrated by the ability to organize, clarify and communicate complex or ambiguous ideas effectively to various internal constituents.
Ability to distill communications content into effective presentations for executive management, sales force, and others.

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies who sell advertising. Our software products, Matrix SalesCenter™ and MatrixPlus™, help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded by a media company executive in 1992, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner Cable, LIN Television, the Tampa Tribune and many others. For more information, visit www.matrixformedia.com.

Based on the popular North Shore region of Pittsburgh, PA and serving customers throughout North America, we offer a fast-paced, fun work environment with comprehensive medical insurance, a matching 401K program and flexible vacation options.

Matrix Solutions is an Equal Opportunity Employer. We do not discriminate against anyone on the basis of race, color, religion, ancestry, national origin, place of birth, sex, sexual orientation, familial status, age or non-disqualifying physical or mental disability, or on any other basis protected by federal, state or local law.

To apply, please submit resume and three references to hr@matrixformedia.com.