January E-Newsletter

Here is your latest Matrix eNewsletter! We are busy gearing up for the upcoming Media Sales Symposium, happening January 29-31 in Orlando! With less than 10 days left before the #SalesSymposium, now’s the best time to make arrangements to attend. Check… Read more »

The Modern Digital Advertising Workflow – Matrix Media Sales Podcast Episode 11

Modern Digital Advertising Workflow

In this episode I sit down with Jinny Laderer to discuss the media advertising workflow. Jinny is the president of vCreative, a cloud-based workflow software focused on streamlining advertising sales and fulfillment. We talk about how the workflow has changed… Read more »

December E-Newsletter

Here is your latest Matrix eNewsletter! Happy holidays! As the year end approaches and we look back, we are amazed at how much has happened in the last 12 months, which is why we have your exclusive year in review here… Read more »

Expanding Revenue Channels to Reach New Audiences

Local Digital Ad

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace digital, although for the most part that… Read more »

November E-Newsletter

Here is your latest Matrix eNewsletter! We are now just 73 days away from the Media Sales Symposium and registration spaces are filling up quickly, which has us quite excited, as the variety of participants simply attending the event will lead… Read more »

Sales Enablement for Modern Media Sales Organization – Matrix Media Sales Podcast Episode 8

A podcast discussing the media sales ecoystem, ad tech and sales enablement

In this episode of the Matrix Media Sales Podcast, we talk with Eileen Fredette, Director / Success Management, about what is most important for media sales organization. More importantly, we discuss how these organizations can use sales enablement techniques to… Read more »