“How can a series of emails improve my sales funnel?”
It’s a question we hear often. And a valid one. Why is a series of emails sent to a prospect effective? How does that equate to opportunities?
Email campaigns save you precious time while qualifying leads. It’s like hiring a sales assistant to vet your prospect. Only, this process is automated and requires minimal management on your part.
The modern sales process is consultative. Selling is a series of educational meetings that guide your prospect to your product.
A series of emails can bolster your sales process by explaining the fundamentals to clients while building trust.
Three Ways Automated Emails Help Media Sales
Educate & Build Rapport with Clients
Automating emails to educate clients is a piece of cake and wins you valuable favor. As the sales process moves to consultative role, part of that cycle becomes educating clients.
Help your prospect answer questions like why they need your product or services. Sell your value over a series of emails.
If you’re selling digital ads, help your client understand the ROI. Send information about the impressions they’ll receive and how awareness translates into sales. Taking time to send a series of emails explaining how you help drives sales builds trust. And trust goes a long way to closing the deal.