Category: Matrix Media Sales Podcast

The Modern Digital Advertising Workflow – Matrix Media Sales Podcast Episode 11

Modern Digital Advertising Workflow

In this episode I sit down with Jinny Laderer to discuss the media advertising workflow. Jinny is the president of vCreative, a cloud-based workflow software focused on streamlining advertising sales and fulfillment. We talk about how the workflow has changed… Read more »

Sales Enablement for Modern Media Sales Organization – Matrix Media Sales Podcast Episode 8

A podcast discussing the media sales ecoystem, ad tech and sales enablement

In this episode of the Matrix Media Sales Podcast, we talk with Eileen Fredette, Director / Success Management, about what is most important for media sales organization. More importantly, we discuss how these organizations can use sales enablement techniques to… Read more »