The 2018 Media Sales Symposium will take place January 21-23 in San Francisco!

The Media Sales Symposium is a unique event focused on the future of media sales. At the show you can expect:

  • Diverse panels tackling topics like sales strategy for digital, how to grow programmatic, and trends in the industry.
  • Intimate networking opportunities. Talk with your peers, thought leaders, and get insights into brand new technology.
  • Actionable insights are a requirement of our speakers. You will leave each sessions with the knowledge to grow revenue.

early bird ends soon!

Book your room at the San Francisco Marriott Marquis

The 2018 Media Sales Symposium will be held inside the San Francisco Marriott Marquis. We have a block of rooms reserved for Media Sales Symposium attendees. Use the link below to reserve your room today.

Not sure what to expect? See what happened in the 2017 Media Sales Symposium

Last Year’s Speakers

Mark Gorman

CEO of Matrix Solutions

Mark will talk about the future of Media Ad Sales Technology and its impact on the industry. What technology should your organization look into? What kind of metrics and integrations are key for the modern sales organization?

In addition, Mark will showcase the future of Matrix Solutions and talk about what a media ad platform looks like today and in the future.

Gordon Borrell

CEO of Borrell Associates

Gordon will talk about the modern media advertising trends and sales. Gordon’s rich history and access to analytics gives him insights and understandings unique to the industry. In Gordon’s session, you’ll hear about trends and forecasts to help you prepare your sales organization for 2017 and beyond.

Sean Ammirati

Entrepreneur / Partner at Birchmere Labs

Sean has over 12 years of experience in founding, building and selling businesses in the media and software industries. Sean was the Chief Operating Officer of ReadWriteWeb and before that he was the co-founder / CEO of mSpoke which was acquired by LinkedIn.

Over the years Sean has learned how to grow media companies and their sales teams. At the Media Sales Symposium, Sean will lead a discussion on how to prepare your sales organization for digital and provide tips to help you build an efficient sales team.

jinny laderer

Jinny Laderer

Co-Founder/President of vCreative

Jinny is the visionary leader behind vCreative, championing workflow efficiency and driving innovation. She oversees sales, marketing, accounting, and affiliate relations. She is inspired equally by her staff and clients, driven by an infectious passion for radio and its ability to enhance people’s lives.

Jeff Puzenski

Executive at Infinitive

Jeff helps drive major transformational efforts for Infinitive’s clients. He has consulted with Fortune 500 companies for over 16 years, including telecommunications, digital advertising, and mobile services.

John McMenamin

COO/CRO at MyersBizNet

John has a unique combination of corporate and entrepreneurial experience, having worked at several of the most highly regarded global media brands and venture-backed start-ups. He has extensive experience across a variety of media platforms including print, TV, digital, social, digital OOH, mobile, shopper marketing and events.

John currently serves as Chief Operating and Revenue Officer for MyersBizNet, the publisher of He is responsible for all cost centers including business operations, revenue, business development, marketing content, social media and events.

Eileen Fredette

Director of Success Management at Matrix Solutions

As the Director of Success Management, Eileen applies her nearly 20 years of media industry expertise working with users to enhance efficiencies and optimize workflows. More specifically she is responsible to guarantee her team ensures the business continuity of sales data, proactively creating personalized action plans, remotely monitoring user adoption and analyzing trend data.

Dennis McCarthy

President of Paradigm Group

Dennis G. McCarthy is the president of Paradigm Group, a Connecticut-based research, training and consulting firm. He is sought out for his insight and advice on how companies can develop vibrant sales cultures that create distinct competitive advantage. Paradigm Group is known for developing simple, practical ways to achieve sustainable improvements in people, systems and products.

Joe Lampert

EVP, Media Practice at Edge Technology Services

Joe plays a leadership role and provides strategic advisory services across the media and advertising supply chain. An expert in advertising industry business processes and the automation of supporting business controls, he has been instrumental in helping move the industry to new business models while enhancing operational and financial processes.

We’re currently fleshing out our 2018 agenda.

Interested in speaking? Have a suggestion?


What to Expect at the Media Sales Symposium

• Two Days of Impactful Sessions

Sessions will be lead by industry leaders, innovators and the Matrix team. Session topics cover sales workflows, how to leverage technology to improve efficiencies, how to close deals faster, and how to ensure your sales organization is fully equipped to be successful in media ad sales.

• Insight from the Front Lines

We’re booking speakers who have experience in delivery improved sales to the media industry! You’ll leave this conference with actionable ideas and insights to improve your own sales organization.

• Technology + Sales

Technology is more critical than ever in the effectiveness of sales. Whether it’s analytic tools, a CRM, reporting and forecasting platforms, you need to know what’s worth using and what’s not. We’ll talk about the way you can integrate technology into your sales organization.

Who Should Attend?

This conference is built for the media sales organization of the modern era.

We talk to a lot of sales organizations and one recurring theme is this: “We need to be more consultative in our sales.” It’s the future of sales. You don’t sell a single package. You find your client’s pain points and prescribe them a media package custom fit to their needs.

This conference is for someone that has ever asked…

  •  How can I build a consultative sales organization?

  • What tools or technology can I use to improve sales efficiencies?

  • How can I close deals faster ?

Sound like you?

Register for the 2018 Media Sales Symposium

Secure your spot for the 2018 Media Sales Symposium. The conference will focus on media ad sale trends and disruptions in the marketplace.