August E-Newsletter

Here is your August 2016 eNewsletter!

Have you heard that we are hosting the very first Media Sales Symposium, happening January 29-31, 2017 in Orlando!? The symposium, a culmination of all things media sales, will include industry-leading speakers, sessions on fine-tuning sales best practices in order to increase revenue, and lots of networking opportunities. With over $11 billion advertising dollars managed through Matrix last year, the time has come to band together and focus on maximizing each of those ad dollars. More details on the symposium are below, including the chance to save 40% with early bird registration.

We are also excited to share the news that we have just been named a finalist for Pittsburgh Technology Council’s Tech 50 Solutions Provider of the Year for Innovative Technology. We are so honored and will be sharing more details on this as they become available; winners will be announced November 3rd. Also in this e-newsletter are a few sneak peeks at upcoming product enhancements and events, so catch it all below. Until next month, cheers!


FullSizeRenderProduct Update

“Accounts Near Me” Coming to Matrix Mobile

It has been just over a year since we first launched Matrix Mobile, and yet we are continuing to invest in its development and ability to serve as a key feature that empowers sales professionals to work smarter, faster, and more efficient. Later this month when you access Matrix on your mobile device, you’ll be able to see and search for accounts near your current location. This is perfect for the sales person out in the field, visiting clients and looking to optimize their day.

Explore more on Matrix Mobile here in the meantime.


Media Sales Symposium

The Media Sales Symposium will uncover proven sales strategies for sales teams as a whole, management, and Account Executives as well. If you are looking for best practices and effective ways to maximize sales for your organization, then this symposium is for you.

See how today’s technology can make your sales team faster, smarter, and more efficient. Learn how to:

  • Banner Ad3Uncover revenue opportunities
  • Capitalize on advertising across multiple streams
  • Apply a consultative sales approach

Schedule at a Glance
Sunday, January 29, 2017

  • 3:00PM – 5:00PM Registration
  • 5:00PM – 6:00PM Welcome Happy Hour Reception

Monday, January 30. 2017

  • 8:00AM Breakfast
  • 9:00AM – 4:00PM Full day of sessions/speakers with lunch included

Tuesday, January 31, 2017

  • 8:00AM Breakfast
  • 9:00AM – 12:00PM Half day of sessions with roundtable discussions 

Who should attend?
This symposium will uncover proven sales strategies for sales teams as a whole, management, as well as Account Executives. If you are looking for best practices and effective ways to maximize sales for your organization, then this symposium is for you.

What can you expect?
Two days of impactful sessions led by industry leaders and innovators as well as the Matrix team. Sessions will focus on how sales workflows have changed and how to leverage today’s technology tools to work smarter, faster, and more efficiently. Hear how sales teams are closing deals quicker, increasing revenue by 50% over last year and as whole working together more proficiently.

The entire symposium will have something for anyone who is committed to improving sales. More specifically, with the incredulous amount of data available to sales teams, specific sessions will focus on how to best slice and dice that data, automate it to be pushed to you versus you needing to pull it, and how to use it to your advantage to sell.

The Venue
Loews Royal Pacific Resort
January 29-31, 2017
Orlando, FL


NEW: Podcasts

Matrix Solutions PodcastAt Matrix we’re working on increasing awareness of sales enablement and tools that improve media sales. And while we’re putting thoughts into infographics and videos, we thought we should get a podcast up and running. This way, no matter your preference for digesting content, we have you covered.

Our podcast highlights the ongoing innovations within the walls of Matrix, as well as showcases our partners and industry experts. Our first episode is live on Soundcloud and iTunes. We talk about the Media Sales ecosystem, sales enablement and why in the world we’re getting a podcast up and running. You can listen on SoundCloud or subscribe on iTunes by clicking here.


Industry Insights

Industry-insight

The five most promising technologies for radio

To survive with other traditional media, it must embrace innovation. Among the many types of traditional media—television, out of home, magazines, newspapers—radio may have been the slowest to embrace new technology. That’s for good reason. For a long time it didn’t feel all that much pressure to do so. Radio remains among the most-used media. Read More >

Streaming fuels US market growth

The growth of streaming consumption in the US during the first half of 2016 points towards a significant increase in digital revenues for the year.Music consumption in the US has been growing by 6.5% in the first half of 2016, with audio streaming more than doubling activity (+108%) over the same period last year, according to Border City Media’s data service BuzzAngle Music. Read more >


Upcoming Events

Upcoming-EventsSMTE: Small Market Television Expo | Phoenix, AZ | September 15-17 | NAB’s Small Market Television Exchange (SMTE) is the industry’s only national conference designed exclusively for small market groups and stations in DMAs 75+. SMTE presents innovative leadership and sales management strategies, success stories that reflect fresh thinking to help you grow your business and creative sales promotion ideas that set no limits on where you can take them. Catch Matrix at SMTE this year in Booth #43. Connect with us at SMTE>

We will once again be hosting a Happy Hour at this event.  Stay tuned for details, or be sure to stop in to see us at our booth to get the scoop!

Radio Show | Nashville, TN | September 21-23 | With the entire radio industry in one place, the opportunities are endless. Load up on big ideas that can grow careers, productivity and revenue. Plus, find out where radio is headed in the year ahead. Matrix is exhibiting in Booth #416. Connect with us at the Radio Show>

Open Learning Sessions | Offered Regularly | Please see the schedule (with over 20 new sessions recently added!) to attend an open learning session that interests you. Sessions teach you how to use Matrix to maximize your CRM and sales analytics.