This white paper identifies the challenges of utilizing technology as an effective means to manage media sales operations, given the relationship component of selling as well as the uniqueness of media advertising. The white paper also outlines the necessity for integrating CRM and Sales Management Systems within the entire operational workflow; so that as a business you are capitalizing on productivity and efficiency across the enterprise.
- 3 Reasons You Can’t Miss the 2018 Media Sales Symposium
- 4 Takeaways for Media Sellers from the 2017 MediaXChange Conference – Create Digital AND Print content that spreads
- How Publishers are Embracing Technology to Sell Smarter – Matrix Media Sales Podcast Episode 13
- Why You Need to Connect Your Disparate Data
- April E-Newsletter