In this episode of the Matrix Media Sales Podcast, I talk with Tim Ware, the VP of Advanced Television at Tremor Video. Tim has an amazing background in the industry and has seen the evolution of streaming video over the past years. As more platforms like YouTube TV emerge from these internet first companies, you have to wonder how this impacts the world of media ad sales.
A couple of discussions point for the podcast:
- What happening that video streaming is beginning to look a lot more like traditional TV advertising?
- How can media ad sellers use comprehensive analytics to sell better targeted advertising?
- How does the effectiveness of pre-roll ads compare to display ads or text ads?