Media Ad Sales Summit
Media Ad Sales Summit

REGISTER

2+ DAYS OF IMPACTFUL SESSIONS

access to industry leaders
networking with peers
breakfast and lunch both days
welcome and cocktail reception

Be a part of the future of media ad sales conversation!
Register Now.

Register

WHY ATTEND

networking

Network with industry leaders

convergence icon

Join the convergence conversation

automate

Discover new ways to automate the ad buy/sell process (hint: cut out those 32+ steps)

insights

Gain advanced insights on the latest technologies accelerating advertising revenue

In the truest form of convergence, the Summit will  bring together both the buy and sell sides of advertising in this industry-wide event focused on all things media and technology that impact advertising revenue.

WHO WILL BE THERE?

Designed for media, advertising, and technology executives, the Summit focuses on:

  • building a prosperous advertising ecosystem that promotes industry-wide data consistency and transparency

  • addresses how to stay relevant while buying and selling in an onmnichannel market

  • uncovers the good, the bad, and the ugly of the technologies that are driving today’s advertising workflows

AGENDA

:: Wednesday January 23, 2019 ::

5:00 PM Welcome Cocktail Reception / Registration

:: Thursday January 24, 2019 ::

8:00 AM Breakfast / Registration

8:30 AM Day 1 Opening Remarks
Mark Gorman, CEO, Matrix Solutions
Brenda Hetrick, CRO, Matrix Solutions

9:00 AM OPENING KEYNOTE Presentation/Interview

9:35 AM PANEL: TV & Digital Video Ad Sales Convergence
A discussion of the current state of “TV” ad sales and the organizational challenges of fusing the classic value propositions of traditional linear television advertising with the fast-growing/fragmenting opportunities of digital video.

10:10 AM CASE STUDY #1

10:25 AM PANEL: Radio & Digital Audio Ad Sales Convergence
A discussion of the current state of “radio” ad sales and the organizational challenges of fusing the classic value propositions of traditional terrestrial radio advertising with the rapid growth and burgeoning opportunities in digital audio.

Panelists:
John Rosso, COO – Triton Digital

10:55 AM NETWORKING BREAK

11:10 AM PANEL: Automating Ad Buy/Sell Processes
Automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows. We check in with some of advertising’s leading players to see where things stand in ad sales’ programmatic evolution.

11:45 AM PANEL: Demystifying Buy-Side TV/Video Planning/Buying
As video content expands exponentially across an increasing array of distribution environments, advertisers and their agencies continue to struggle with how to reach viewers in a unified and holistic manner that optimizes ad budgets for effectiveness and efficiency across the historically misaligned metrics of “TV” and “digital.” A look inside where things stand on the “buy side.”

Panelists:
Jessica Hindlian, Head, Advanced TV – LiveRamp

12:15 PM Networking Lunch

1:20 PM LUNCHTIME KEYNOTE Presentation/Interview

1:45 PM PANEL: Streamlining TV/Video Transaction Workflow
A deeper dive into the intricacies of blending the processes and technologies of traditional television ad sales with that of an increasingly sophisticated digital video landscape – where automated and programmatic solutions reign supreme.

2:20 PM CASE STUDY #2

Presenters:
Archie Gianunzio, VP, Sales – Videa
Helena Stylianou, National Sales Manager – WDIV Local4/ Graham Media

2:35 PM PANEL: “Local” Programmatic TV Selling
A discussion around how programmatic selling technologies and techniques have evolved in the local broadcast and cable spot TV categories, and the implied opportunities/tensions with similarly evolving “national” TV ad sales workflows.

Panelists:
Brendan Condon, President – AdMore

3:05 PM NETWORKING BREAK

3:20 PM PANEL: Advancing the Sell-Side Ad Tech Stack
We dig into the challenges involved in building out effective and nimble ad sales tech stacks that incorporate the increasingly interdependent (and mission-critical) functions of data management, inventory management, trafficking & billing, audience targeting, and viewer/performance measurement.

3:55 PM SPONSOR PRESENTATION #1

4:15 PM PANEL: Media + Blockchain
As programmatic automation technologies become increasingly mainstream in ad buying/selling processes, the “transparently distributed” allure of blockchain infrastructure promises an even higher standard of accuracy and efficiency. We discuss the how blockchain is already starting to help enhancing ad transactions, and the broader media industry.

4:50 PM CLOSING REMARKS

5:00 PM COCKTAIL RECEPTION ON SPA TERRACE (Sponsored by Videa)

9:00 PM AFTER HOURS PARTY

:: Friday January 25, 2019 ::

8:00 AM Breakfast / Registration

8:30 AM Day 2 Opening Remarks
Mark Gorman, CEO, Matrix Solutions
Brenda Hetrick, CRO, Matrix Solutions

9:00 AM OPENING KEYNOTE Presentation/Interview

9:35 AM PANEL: OTT Video/TV Main “Streaming”
Over-the-top TV/video viewing is already a mainstream media activity in the majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for “TV” advertising in the months ahead.

Panelists:
Ken Ripley, VP, Ad Sales – Newsy

10:15 AM CASE STUDY #1

10:25 AM NETWORKING BREAK

10:40 AM PANEL: Digital Video Publishing/Content
Classic TV network brands aren’t the only ones embracing the digital video trend – a plethora of non-TV media brands and digital startups are racing to create compelling TV-like video offerings, in the hopes of grabbing a slice of television’s $75 billion annual ad expenditures. We discuss how digital video content publishers are challenging TV incumbents for viewers and ad dollars.

11:20 AM SPONSOR PRESENTATION #2

11:40 AM PANEL: International Ad Sales Process/Challenges
We discuss both the commonalities and dissimilarities in digital media ad sales processes in markets outside the US and North America with a representative panel of international ad sales leaders.

12:15 PM Networking Lunch

1:20 PM LUNCHTIME KEYNOTE Moderated Interview
Industry/regulatory landscape

2:05 PM PANEL: Leaning in on TV Data
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s advanced advertising potential by creating more precise marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Panelists:
Dan Schiffman, CRO & Co-Founder – TVision Insights

2:45 PM CASE STUDY #4

3:00 PM PANEL: “Big Data” for Media
We delve into the increasingly complex decision-making processes on both sides of the aisle, as ad buyers and sellers grapple with a host of new data-driven opportunities around inventory management, yield optimization, data integration & visualization, cross-platform viewing measurement, and ROI performance metrics.

3:40 PM CLOSING REMARKS

SPEAKERS

Michael Collette
John Rosso
Brendan Condon
Brenda Hetrick
Dan Schiffman
Archie Gianunzio
Jessica Hindlian
Helena Stylianou
Mark Gorman
Ken Ripley
Ben Webb

MORE TO BE ANNOUNCED SOON

SPONSORS

A special shout out to our sponsors for their support of the Media Ad Sales Summit:

For sponsorship opportunities click here.

Videa

LOCATION

Eden Roc Hotel
Eden Roc 4
Eden Roc Hotel2
Eden Roc 5
Eden Roc 3
Eden Roc 6

NOBU HOTEL MIAMI BEACH

4525 COLLINS AVENUE
MIAMI BEACH, FL 33140

<<special rate for summit attendees>>

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