Media Ad Sales Summit
Media Ad Sales Summit

3rd Annual Media Ad Sales Summit will take place January 23-25, 2019 at the Nobu Hotel Miami Beach in Miami, FL

Nobu Hotel at Eden Roc

Bringing together perspectives from both the buy and sell sides of advertising, the Media Ad Sales Summit is an industry-wide event focused on all things media and technology that impact advertising revenue.

Designed for media, advertising, and technology executives, the Summit focuses on:

  • building a prosperous advertising ecosystem that promotes industry-wide data consistency and transparency

  • addresses how to stay relevant while buying and selling in an onmnichannel market

  • uncovers the good, the bad, and the ugly of the technologies that are driving today’s advertising workflows

NEW THIS YEAR!

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Agenda

:: Wednesday January 23, 2019 ::

5:00 PM Welcome Cocktail Reception /  Registration

:: Thursday January 24, 2019 ::

8:00 AM Breakfast / Registration

8:30 AM Day 1 Opening Remarks
Mark Gorman, CEO, Matrix Solutions

9:00 AM OPENING KEYNOTE Presentation/Interview 

9:35 AM PANEL: TV & Digital Video Ad Sales Convergence
Classically-defined “TV” sellers discuss internal organizational/functional approaches/challenges, including: finding common currencies, anticipating audience/value equilibrium, consumer substitution, etc.

10:10 AM CASE STUDY #1

10:25 AM PANEL: Radio & Digital Audio Ad Sales Convergence
Classically-defined “radio” sellers discuss internal organizational/functional approaches/challenges, including: finding common currencies, anticipating audience/value equilibrium, consumer substitution, etc.

10:55 AM NETWORKING BREAK

11:10 AM PANEL: Automating Ad Buy/Sell Processes

11:45 AM PANEL: Demystifying Buy-Side TV/Video Planning/Buying

12:15 PM Networking Lunch

1:20 PM LUNCHTIME KEYNOTE Presentation/Interview

1:45 PM PANEL: Streamlining TV/Video Transaction Workflow
Legacy vs. IP/EDI/API (programmatic/automation)

2:20 PM CASE STUDY #2

2:35 PM PANEL: “Local” Programmatic TV Selling
Local vs. national tension; local-into-national workflow

3:05 PM NETWORKING BREAK

3:20 PM PANEL: Advancing the Sell-Side Ad Tech Stack

3:55 PM SPONSOR PRESENTATION #1

4:15 PM PANEL: Media + Blockchain

4:50 PM CLOSING REMARKS

5:00 PM COCKTAIL RECEPTION ON SPA TERRACE (Sponsored by Videa)

9:00 PM AFTER HOURS PARTY

:: Friday January 25, 2019 ::

8:00 AM Breakfast / Registration

8:30 AM Day 2 Opening Remarks
Mark Gorman, CEO, Matrix Solutions

9:00 AM OPENING KEYNOTE Presentation/Interview 

9:35 AM PANEL: OTT Video/TV Main “Streaming”
Fast-changing “TV” viewing behaviors (Nielsen); digital video consumption; Internet-connected device ubiquity (e.g., Roku, Amazon Fire, Apple TV); content/advertising opportunities/challenges

10:15 AM CASE STUDY #1

10:25 AM NETWORKING BREAK

10:40 AM PANEL: Digital Video Publishing/Content

11:20 AM SPONSOR PRESENTATION #2 

11:40 AM PANEL: International Ad Sales Process/Challenges

12:15 PM Networking Lunch

1:20 PM LUNCHTIME KEYNOTE Moderated Interview
Industry/regulatory landscape

2:05 PM PANEL: Leaning in on TV Data

2:45 PM CASE STUDY #4

3:00 PM PANEL: “Big Data” for Media
Single-view, cross-platform; inventory, audience behavior, consumption metrics, attribution; disparate data + integration + visualization + action (inventory management, yield optimization, revenue forecasting, etc.)

3:40 PM CLOSING REMARKS

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Why Attend White
  • Be a part of the future of media ad sales conversation

  • Gain actionable insights

  • Network with industry leading peers

  • Help Write the Rules to advance the future of media ad sales

Speakers

TO BE ANNOUNCED

Want to Speak at this Event?
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Sponsors

A special shout out to our sponsors for their support of the Media Ad Sales Summit:

Videa

For sponsorship opportunities click here.

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The earlier you register the more you save! Early bird rate of $699 is in effect from now until October  1, 2018. Registration includes:

  • two days of impactful sessions
  • access to industry leaders
  • networking with peers
  • breakfast and lunch both days
  • welcome and cocktail reception

Be a part of the future of media ad sales conversation, register now.

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The Venue
Eden Roc Hotel
Eden Roc 4
Eden Roc Hotel2
Eden Roc 5
Eden Roc 3
Eden Roc 6

NOBU HOTEL MIAMI BEACH

4525 COLLINS AVENUE
MIAMI BEACH, FL 33140

<<special rate for summit attendees>>

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