PITTSBURGH, September 23, 2010
- Matrix Solutions, the leading provider of sales management
software for media companies, announced today that CEO and Partner,
DJ Cavanaugh will be a featured speaker at the 2010 Radio Show. The
Radio Show will be held at the Hyatt Washington DC, September 29 -
October 1, 2010. Since 1992, Matrix Solutions has been the leader
of innovative and proven sales management software to the media
industry, and currently serves more than 10,000 customers at over
800 TV, radio, cable, newspaper, and interactive media
outlets.
"Matrix offers the only solutions that provide accurate and
reliable insight into advertising sales across diverse
organizations, said Cavanaugh. "Our products combine a historical
view of ad sales with current sales activity, providing sales teams
with the ability to make quality decisions that drive ad sales
growth."
DJ Cavanaugh will share information on best practices in strategic
account management and revenue growth, gleaned from the company's
customer base and his own experience as Director of Sales at
Infinity Radio (now CBS Radio).
Details on this session include:
Title: "Strategies for Ad Sales Growth: A Bird's Eye
View"
Event: 2010 Radio Show
Who: DJ Cavanaugh, CEO and Partner
When: September 29, 2010 @ 2:15 pm
Where: Latrobe Room
Mr. Cavanaugh brings over 20 years of experience in the broadcast
sales industry to his role as CEO and Partner. DJ plays a key role
in defining the company's strategic vision with the management
team. He also works closely with customers, helping them to
identify their sales management objectives for advertising revenue
growth. Based upon his extensive experience with top media
companies nationwide, DJ is a recognized industry expert in the
area of media sales management and advertising sales growth.
About Matrix Solutions
Matrix Solutions is the leading provider of sales management
software for media companies who sell advertising. Our software
products, Matrix SalesCenter® and MatrixPlus™, help sales
professionals develop and implement strategies to grow advertising
revenue by providing the answers to questions about sales history
and trends, and the tools to manage and grow customer relationships
and opportunities. Founded by a media company executive in 1992,
Matrix Solutions serves approximately 10,000 customers at over 800
outlets representing more than 50 media groups throughout North
America. Some of our customers include Entercom Communications,
Citadel Broadcasting, CBS Radio, Greater Media, Clear Channel
Radio, Cox Media Group and many others. For more information, visit
www.matrixformedia.com.
Contact:
Brenda Hetrick
Matrix Solutions
bhetrick@matrixformedia.com
412.697.3020 (O)
412.996.4386 (M)

