Market Leader Matrix Solutions to Share Best Practices for Ad Sales Growth

PITTSBURGH, September 23, 2010 - Matrix Solutions, the leading provider of sales management software for media companies, announced today that CEO and Partner, DJ Cavanaugh will be a featured speaker at the 2010 Radio Show. The Radio Show will be held at the Hyatt Washington DC, September 29 - October 1, 2010. Since 1992, Matrix Solutions has been the leader of innovative and proven sales management software to the media industry, and currently serves more than 10,000 customers at over 800 TV, radio, cable, newspaper, and interactive media outlets.

"Matrix offers the only solutions that provide accurate and reliable insight into advertising sales across diverse organizations, said Cavanaugh. "Our products combine a historical view of ad sales with current sales activity, providing sales teams with the ability to make quality decisions that drive ad sales growth."

DJ Cavanaugh will share information on best practices in strategic account management and revenue growth, gleaned from the company's customer base and his own experience as Director of Sales at Infinity Radio (now CBS Radio).

Details on this session include:
Title: "Strategies for Ad Sales Growth: A Bird's Eye View"
Event: 2010 Radio Show
Who: DJ Cavanaugh, CEO and Partner
When: September 29, 2010 @ 2:15 pm
Where: Latrobe Room

Mr. Cavanaugh brings over 20 years of experience in the broadcast sales industry to his role as CEO and Partner. DJ plays a key role in defining the company's strategic vision with the management team. He also works closely with customers, helping them to identify their sales management objectives for advertising revenue growth. Based upon his extensive experience with top media companies nationwide, DJ is a recognized industry expert in the area of media sales management and advertising sales growth.

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies who sell advertising. Our software products, Matrix SalesCenter® and MatrixPlus™, help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded by a media company executive in 1992, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Entercom Communications, Citadel Broadcasting, CBS Radio, Greater Media, Clear Channel Radio, Cox Media Group and many others. For more information, visit www.matrixformedia.com.

Contact:
Brenda Hetrick
Matrix Solutions
bhetrick@matrixformedia.com
412.697.3020 (O)
412.996.4386 (M)