Analytics
& Reports
- Use robust reporting capabilities to
analyze every aspect
of your advertising revenue
- Know what’s happening with pacing
- Track non-traditional revenue
- Customize and save reports to be shared
across your organization
- Effortlessly link together similar
accounts for a true picture of customer buys
BENEFIT:
Comprehensive information at your fingertips makes decision-making
faster and easier
Budgeting
and Forecasting
Analyze revenue,
forecasts, budgets and pacing in a variety of report formats,
sorted by criteria such as outlet, office, salesperson
or category
BENEFIT:
Develop sound strategies to grow sales
Contact
Management
Integrate view
of historical billing and trends with basic contact management
capabilities
BENEFIT:
Account intelligence allows better management of your relationships
and more capable decision-making
Corporate
View
“Roll-up”
data for custom reports for all markets of the organization
BENEFIT:
Both top-down and bottom-up views are available to make
better business decisions
Multiple
Traffic and Billing System Support
- Gain access to the detailed information
in most traffic and billing systems, including Harris
(OSI and Novar), WideOrbit, Marketron, Enterprise, VCI,
Eclipse, Pilat and Mactive
- Gain the benefit of the only solution
that pulls data from multiple systems at the same time
BENEFIT:
We do the work to gather the information from your billing
and traffic systems to provide an accurate and easily understandable
picture of sales history and opportunity |
Sales
Team Management
- Gain instant access to your team’s
performance and progress
- Redistribute accounts easily and according
to importance, particularly as turnover occurs
- Develop strategies to improve performance
BENEFIT:
Consistent, accurate information makes it
easier to develop and implement sales management
strategies
Strategic
Account Management
Create strategies
to:
- Develop your high growth potential
accounts
- Protect your high revenue/low growth
accounts
- Claim and develop prospects
- Deal with the resource-draining low
revenue/low growth accounts
BENEFIT:
Focus on accounts with the greatest growth potential
Targeted
Marketing
Determine what
marketing programs make sense, from multi-media selling
initiatives for print, broadcast and online, to grouping
unrelated advertisers to create special interest marketing
programs
BENEFIT:
Marketing becomes more cost-effective with data to support
campaign development |
