Tag: Brenda Hetrick

February E-Newsletter

Here is your latest Matrix eNewsletter! It’s been a few weeks since our first-ever Media Sales Symposium and it’s safe to assume we’ve fully recovered. However, we’re definitely still riding the high from all the discussions, industry insights, and good times… Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace digital, although for the most part that… Read more »