Is the Future Bright For Broadcasters?

Join us for in-depth and very candid conversation Tuesday, December 10, 2024 at 1PM ET as we explore the challenges and opportunities facing local TV broadcasters in the post-2024 election landscape. This webinar will delve into:

• The impact of declining political ad revenue in non-election years
• The ongoing threat of cord-cutting and its effect on viewership
• Challenges to local news dominance in the digital age
• The future of retransmission fees in a changing media landscape
• Potential industry responses, including cost-cutting and consolidation

Attendees will gain valuable insights into the structural challenges facing the industry and discuss potential strategies for adapting to this rapidly evolving media environment. Don't miss this opportunity to understand the critical issues shaping the future of local TV broadcasting.

Using AI to Advance Your Ad Ops

In addition to networking with executive-level industry peers, this breakfast will feature a panel discussion on "Using AI to Advance Your Ad Ops." In this moderated, candid conversation, we'll hear from companies in the media advertising industry that are using Artificial Intelligence (AI) to evolve and modernize technologies for the future. These real-world use cases will highlight the pros, cons, and challenges of incorporating AI into business solutions.

MODERATOR:

• Joe Lampert, Practice Lead, OmniMedia Solutions Group
  

SPEAKERS:

• Frank Deo, CTO, AdTech, Imagine Communications
• Francesco Moretti, Group Deputy CEO and CEO International, Fincons.US Inc.
• Jeff Puzenski, Managing Director, AdTech & Media, pureIntegration
• Sanjay Chopra, Co-Founder and CEO, Cognistx

Using Data Visualization as a Strategic Tool for Growth

As technology continues to advance and consumer preferences evolve, the role of data visualization in local television broadcasting is likely to become more critical. Learn how you can transform raw data into compelling dashboards; leveraging its visualization to make data-driven decisions, enhance content delivery, and maximize revenue opportunities. Listen in as we speak to the top ten data visualizations broadcasters should be using in this 40-minute candid conversation with some of today's top industry leaders. Register here.