DEMO

Thank you to all who joined us for the 6th Annual Media Ad Sales Summit
November 8-10, 2023 in Fort Lauderdale, FL! 

The Media Ad Sales Summit brings together leaders from across the industry to discuss challenges, opportunities, and how we can work together to accelerate the media ad sales transformation.

To access all 2023 Summit session videos, view the vBook HERE.

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To stay up-to-date on the 2024 Media Ad Sales Summit, subscribe to updates HERE.

 


WHY ATTEND

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Network with Influential  Industry Leaders

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Join the Transparent Convergence Conversation

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Discover Ways to Achieve Industry-Wide Automation

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Gain Insights into Reducing Buy/ Sell Side Friction 


WHO WILL BE IN THE ROOM

Tegna
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CMG
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Nexstar
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Scripps
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CNOmni Media
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Gray Television
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Anonymous Media Research 1
BIA Advisory Services
VaynerMedia
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KEY TOPICS

  • Modernizing the Media Ad Sales Force
  • Ad-Supported CTV: SVOD, AVOD & FAST
  • Local TV Streaming: Opportunities & Limitations
  • TV/Video Measurement & Currencies (Attribution & Data)
  • Political Advertising: Local's Biennial Fix
  • Broadcast TV Sports; the New Paradigm
  • Tomorrow Tangible Today: Dispatches From the "Future"
  • CTV Consumer Behaviors
  • Local Media Outlook '24
  • Ad Automation: Today & Tomorrow

 

AGENDA

WEDNESDAY, NOVEMBER 8, 2023

5:00 PM Registration and Welcome Reception

THURSDAY, NOVEMBER 9, 2023

8:00 AM Breakfast

8:50 AM Welcome Remarks 

Mark-Gorman-4

Mark Gorman
CEO

Matrix Solutions

Brenda-Hetrick-2

Brenda Hetrick
President

Matrix Solutions

Tim-Hanlon-3

Tim Hanlon
Founder & CEO

The Vertere Group

9:00 AM Opening Keynote
We kick things off with a provocative presentation by and conversation with renowned executive leadership guru (and former long-time Publicis Groupe digital media advertising executive) Rishad Tobaccowala, whose current book Restoring the Soul of Business: Staying Human in the Age of Data provides a powerful roadmap for organizations seeking to transform themselves into future-ready relevance - and ongoing success.

Rishad-Tobaccowalla

Rishad Tobaccowala
Author, Speaker, Teacher, and Advisor

9:50 AM Modernizing the Media Ad Sales Force  
The demands on media sellers have never been greater, as increasingly sophisticated ad buyers and their digital & data-expectant clients look for far more than traditional bread-and-butter linear TV "ad avails" to meet their marketing goals. How are media firms rethinking their talent structures and retooling their go-to-market propositions accordingly?

Melanie-Webb-1

Melanie Webb
VP of Sales Operations
TEGNA

Al-Lustgarten-3

Al Lustgarten
SVP of Tech & Info Services
Hearst Television

Jenn-Scilabro-2

Jenn Scilabro
SVP Sales Enablement
Nexstar Media Group

Dawn-Lee-Williamson

Dawn Lee Williamson
SVP,
Head of Sales Development

Effectv

10:20 AM Networking Break

10:30 AM Ad Automation: Today & Tomorrow
The TV industry’s march towards automating ad processes and improving transactional efficiencies is well underway, and enhanced technologies like artificial intelligence and machine learning promise an even quicker path to buy/sell logistics nirvana. Where are we today - and what does "tomorrow" look like?

Bill-Day

Bill Day
SVP
Magid

Brett-Jenkins

Brett Jenkins
EVP, Chief Technology & Digital Officer
Nexstar Media Group

Kurt-Rao

Kurt Rao
SVP &
Chief Technology Officer

TEGNA

Ann-Hailer-3

Ann Hailer
President, Broadcast
Locality

Frank-Rizzo

Frank Rizzo
VP, Ad Tech Strategy
NBCUniversal

11:05 AM TV/Video Measurement & Currencies (Attribution & Data) 
The complexity of how modern-day TV/video advertising should be measured and valued continues to increase, with practitioners on both sides of the aisle clamoring for evolved approaches and improved solutions. A look into where things stand now and what's to come.

Jonathan-Steuer

Jonathan Steuer
Principal & Co-Founder
Anonymous Media Research

Frank-Friedman

Frank Friedman
SVP, Data-Research-Insights
E.W. Scripps

Hanna-Gryncwajg

Hanna Gryncwajg
VP, Measurement Innovation
Nexstar Media Group

Michael-Sharp-1

Michael Sharp
VP, Partnerships
TVision Insights

Carmela-Fournier

Carmela Fournier
VP/GM, Data
Comcast Advertising

Frank-Piechota

Frank Piechota
Director, Partnership Sales
GroundTruth

11:50 AM Political Advertising: Local's Biennial Fix
It's been 13 years since the Supreme Court's controversial decision in Citizens United opened a proverbial floodgate of new PAC-funded political ad spending into the US local TV marketplace - one that continues to grow unabated. A boon for local TV stations/groups for sure, but for how long and at what cost?

Session Sponsored By:

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Tim-Hanlon-3

Tim Hanlon
Founder & CEO

The Vertere Group

Nicole-Meade

Nicole Meade
Sr. Director,
Political Digital Ad Sales

Gray Television

Julie-Keane

Julie Keane
VP/Associate Media Director
GMMB

Samantha-Osborne

Samantha Osborne
Sr. Director,
National Sales

Scripps Political

12:20 PM Lunch

1:15 PM Lunchtime Presentation: CTV Consumer Behaviors
HUB Entertainment Research founder and CEO Jon Giegengack provides a comprehensive proprietary look at the current state of US consumer streaming TV/video behavior, and the implications ahead for the industry.

Jon-Giegengack

Jon Giegengack
Principal
HUB Entertainment Research

1:45 PM Ad-Supported CTV: SVOD, AVOD & FAST
Connected TV viewing has quickly come to dominate US household media activity, with plenty of growth and maturation yet to come. We delve into the commonalities and uniquenesses of the various ad-supported methods of streaming in the market and debate the challenges that lie ahead.

Hugh-Scallon

Hugh Scallon
VP, Head of Video Activation
VaynerMedia

Emily-Bromley

Emily Bromley
VP, Growth
FreeWheel

Jennifer-Donohue

Jennifer Donohue
SVP, Local
Disney Advertising Sales


2:20 PM Local TV Streaming: Opportunities & Limitations
We shine a spotlight on the role of local TV in the new streaming CTV ecosystem and whether legacy linear mindsets will help or hinder its evolution.

Alan-Wolk-1

Alan Wolk
Co-Founder/Lead Analyist
TVREV

Keith-Kazerman-1

Keith Kazerman
President, Streaming
Locality

Jeff-Haley

Jeff Haley
Corporate Development
Neighborhood TV/
Cox Media Group

Erin-Overstreet

Erin Overstreet
VP, Digital Sales
Gray Television

Jonathan-Muzio

Jonathan Muzio
VP, Business Development
Compulse

Peter-Jones

Peter Jones
Head of Local Sales
Premion

3:10 PM Networking Break

3:20 PM Local TV Sports- the New Paradigm 
As some Regional Sports Networks succumb to rapid MVPD cord-cutting, leagues and teams are scrambling for other options to reach local viewers, with owned-platforms and broadcasters more than willing to fill the void. Will it work - and if so, how?

Bill-Hague

Bill Hague
EVP
Magid

Pat-LaPlatney-2

Pat LaPlatney
Co-CEO/President
Gray Television

Mike-McCarthy

Mike McCarthy
General Manager
Marquee Sports Network

Bob-Sullivan

Bob Sullivan
President & CEO
BitFire

3:55 PM Tomorrow Tangible Today: Dispatches From the "Future"
It's a conversational potpourri of possibilities, as we discuss the most promising tech innovations on the horizon for TV/video and media, including generative AI, "big data," natural language processing, the "metaverse," and, of course, ATSC 3.0.

Bryndan-Moore

Bryndan Moore
Film and Podcast Producer
The Black Futurist

Alex-Persky-Stern

Alex Persky-Stern
CEO
Waymark

Anne-Schelle

Anne Schelle
Managing Director
Pearl TV

Chris-Whitely

Chris Whitely
Senior Director of
Product Management

FreeWheel

4:25 PM Wrap-Up Conversation: Sales Leadership Strategic Outlook
In this exclusive fireside chat, we glean executive sales insights into the road ahead for multi-channel advertising (and beyond) and delve further into how organizations are preparing for continued success amid a myriad of technological change.

Brenda-Hetrick-2

Brenda Hetrick
President

Matrix Solutions

Patrick-Paolini

Patrick Paolini
EVP, Ad Sales

FOX Television Stations

4:55 PM Closing Remarks

Mark-Gorman-4

Mark Gorman
CEO

Matrix Solutions

Brenda-Hetrick-2

Brenda Hetrick
President

Matrix Solutions

Tim-Hanlon-3

Tim Hanlon
Founder & CEO

The Vertere Group

5:00 PM Cocktail Reception

FRIDAY, NOVEMBER 10, 2023

8:00 AM Breakfast

8:45 AM MASC Roundtable
The Media Ad Sales Council (MASC) convenes for a town hall-style discussion to highlight the key trends shape-shifting the media industry and identify where/how advances in automation and digital transformation can position media buying and selling for future success.

Mark-Gorman-4

Mark Gorman
CEO

Matrix Solutions

Brenda-Hetrick-2

Brenda Hetrick
President

Matrix Solutions

Tim-Hanlon-3

Tim Hanlon
Founder & CEO

The Vertere Group

Al-Lustgarten-3

Al Lustgarten
SVP, Technology and Information Services

Hearst Television

Melanie-Webb-1

Melanie Webb
VP Sales Operations

TEGNA

Becky-Meyer-2

Becky Meyer
SVP, National Sales

Gray Television

Jenn-Scilabro-2

Jenn Scilabro
SVP Sales Enablement
Nexstar Media Group

Joe-Lampert-3

Joe Lampert
Senior Program Manager

CNOmniMedia

Peter-Jones

Peter Jones
Head of Local Sales

Premion

Michael-Spiesman

Michael Spiesman
VP, Sales & Marketing

Allen Media Broadcasting

Joe Lampert
Sr. Program Manager

CNOmniMedia

Joe Lampert
Sr. Program Manager

CNOmniMedia

Michael Spiesman
VP, Sales & Marketing

Allen Media Broadcasting

9:30 AM Friday Keynote Conversation: A View from the Top
We glean the latest insights into the current state of TV broadcasting and the US media industry - as well as what opportunities & challenges lie ahead in the upcoming new year - from the C-suite.

Mark-Gorman-4

Mark Gorman
CEO

Matrix Solutions

Princell-Hair

Princell Hair
President

Allen Media Broadcasting

Rob-Weisbord

Rob Weisbord
COO &
President, Broadcast

Sinclair Broadcast Group

10:00 AM Closing Conversation: Local Media Outlook '24
In this special closing conversation, we sit down with some of today's top media agency executives for their insights into the current advertising marketplace and their predictions for what might lie ahead in 2024.

Session Sponsored By:

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Tim-Hanlon-3

Tim Hanlon
Founder & CEO

The Vertere Group

Heather-Gundry-1

Heather Gundry
SVP Group Media Dir.,
Local Investment

Dentsu

Nicole-Ovadia

Nicole Ovadia
VP, Forecasting & Analysis

BIA Advisory Services

Vincent-Letang

Vincent Létang
EVP, Global Market Intelligence

Magna Global/IPG

10:30 AM Goodbye & Thanks

Mark-Gorman-4

Mark Gorman
CEO

Matrix Solutions

Brenda-Hetrick-2

Brenda Hetrick
President

Matrix Solutions

Tim-Hanlon-3

Tim Hanlon
Founder & CEO

The Vertere Group


SPONSORS

SHOUT OUT TO OUR PREMIUM PARTNER SPONSORS!

 We are thankful for your support in bringing the industry together to transform the media marketplace.

Compulse 400wide Media Summit
GroundTruth 400wide Media Summit

 

VENUE

CONRAD HOTEL
- ALL-SUITE LUXURY HOTEL ON FORT LAUDERDALE BEACH -

551 N. Fort Lauderdale Beach Blvd.,
Fort Lauderdale, Florida, 33304

The beautiful beachfront Conrad Hotel will once again serve as the premiere venue for the Media Ad Sales Summit.
Our room block is now closed, but you can still check with the hotel for general availability and/or contact us for assistance at summit@risemrktg.com.

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Intercoastal at Dusk
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2022 LOOK BACK

Want to know what you can expect at the next Summit?

Take a look back at these clips from 2022 Media Ad Sales Summit to get an idea of the valuable topics covered, and that we continue to develop each year.


Candid Conversation Series

Given the COVID-19 Pandemic, we had to shift our 2021 Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series gave a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!

Want to see each month's Candid Conversation? Check out each conversation on-demand here!