DEMO

Advancing the media ad sales ecosystem through
automation, convergence, and inclusion


The Media Ad Sales Council (MASC) is a newly formed group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints,  that will aid advancing the media ad sales ecosystem through automation, convergence, and inclusion.

MASC will focus on identifying outcomes and workflows that will advance how television will be bought and sold within the next three years. More specifically the group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated and explore the development of a next-gen independent rep firm platform.


MASC Members

Mark Gorman
CEO
Brenda Hetrick
CRO
Al Lustgarten
SVP
Brett Adamczyk
VP Finance and Strategy
Matrix Final 2 CLRv2

 

Matrix Final 2 CLRv2

 

Hearst

 

CMG_Logo_HighRes_1920px-1024x456-1

Joe Lampert
Senior Program Manager
Melanie Webb
Vice President, Sales Operations
Missy Evenson
VP of Sales, Local Media
Peter Jones
Head of Local Sales/Director, Strategic Partnerships
CNOmniMedia-1 tegna-inc-logo Scripps_Horizontal_logo Premion
MASC MISSION

MASC will publish position papers, formulated by the group, that identify opportunity and action for moving key deliverables forward that can greatly impact and evolve the way the industry buys and sells television. The group, which meets monthly, will extend viewpoints to be both representative of and beneficial to the entire media advertising ecosystem. Where applicable, members of the group will participate in speaking opportunities and panel discussions relevant to the group’s efforts and progress.

Focused on the key industry theme of how television will be bought and sold in the next three years, MASC will further delve into three underlying areas of focus that have the ability to affect positive change and outcomes. 

  1. Automating the Buy/Sell Manual Transactions and Processes
  2. Standard of Measurement
  3. Develop Next-Gen Independent Rep Firm Platform

Should you have questions or want to discuss how the Media Ad Sales Council is working to advance the media ad sales ecosystem through automation, convergence, and inclusion please give us a shout at MASC@matrixformedia.com.

Subscribe to MASC Updates:

Discover more on how Matrix
is innovating to advance the
future of media ad sales

Discover-More-Button