Advancing the media ad sales ecosystem through automation, convergence, and inclusion
The Media Ad Sales Council (MASC), founded by Matrix, is comprised of thought leaders from across the industry representing varying viewpoints and focused on identifying outcomes and workflows that can advance the media ad sales ecosystem through automation, convergence, and inclusion.
MASC Point of View Insights
Matrix Solutions | July 25, 2024
Case Study: A Real-Time Look at Data Visualization’s Impact on the Bottom-Line ROI
Utilizing data visualization techniques to inspire actionable insights that will lead to data-driven decisions about content delivery, audience reach, and revenue maximization is one way for broadcasters to stay up to date. Taking their raw data and adapting it to comprehensive dashboards gives them the ability to analyze visual representations of the data to uncover insights and make real-time decisions that impact their overall goals and needs.
MediaVillage | July 12, 2024
Ten Benefits of Leveraging Data Visualization for Enhanced Decision-Making and Revenue Optimization in Local Broadcasting
Local broadcasters face unprecedented challenges in today's media landscape, characterized by rapidly evolving consumer preferences, technological advancements, and intense competition. To thrive, broadcasters must effectively use diverse and complex data to inform their decisions and strategies....
Media Ad Sales Summit Candid Conversation Event Series | June 27, 2024
Using Data Visualization as a Strategic Tool for Growth
Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with a webinar discussion on ‘Using Data Visualization as a Strategic Tool for Growth’. Moderated by Paige Albiniak (TVNewsCheck), and including conversation with Princell Hair (Allen Media Broadcasting), Al Lustgarten (Industry Consultant), and Nicole Bergen (Elevate).
TVBR | October 20, 2023
What Does ‘FAST’ Channel Growth Mean For OTA TV?
Free, Ad-supported Streaming TV (FAST) channels are flourishing with no sign of slowing down. With the potential to reach new audiences and usher in new partnerships, life in the FAST lane holds promise for broadcasters but will most benefit those equipped to navigate the complex array of nuances that accompany this rapidly evolving business...
MediaVillage | June 6, 2023
Streaming and What It Means to the Business
No longer an industry novelty, streaming is unlocking new opportunities and recasting business models faster than you can grab your remote and settle in for a good binge. As a conduit for video delivery -- as opposed to a content offering in itself -- streaming enables different possibilities for different sectors of the business...
Cynopsis | January 9, 2023
Modernizing the Media Salesforce
Never has the adage “Don’t look back, you’re not going that way” been more relevant than as it relates to today’s media sales realm. Faced with a shifting business paradigm, a rapidly transforming workforce, and ever-present technology evolutions, media sales executives have little time to lament days gone by as they set their sights on evolving...
TVNewsCheck | May 21, 2021
The Media Industry Needs A New Task Force For Ad Transformation
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions...
MASC Rapid Fire Insights
Structuring Media Sales Teams for Success
Melanie Webb, Vice President, Sales Operations, TEGNA
Listen in to Melanie Webb, Vice President Sales Operations, TEGNA as she shares her rapid-fire insights on structuring media sales teams for success, given the rapid acceleration of consumption habits that have prompted a media organization’s sales force to evolve from selling a simpler bundle of products and services to a more complex offering including social, streaming, CTV, and OTT.
Transitioning to Selling a Suite of Products
Jennifer Scilabro, SVP, Sales Enablement, Nexstar Media Group
Given the transition to now selling a suite of products, what is the best way to optimize and structure your media sales teams to sell effectively? Listen in to Jennifer Scilabro, SVP Sales Enablement, Nexstar Media Group, Inc., as she addresses not only the challenge at hand, but the opportunity as a result of rapidly accelerating consumer consumption habits.
MASC at Media Ad Sales Summit
Media Ad Sales Summit | November 2023
The Media Ad Sales Council (MASC) convened for a town hall-style discussion to highlight the key trends shape-shifting the media industry and where/how advances in automation and digital transformation are impacting media buying and selling for future.
How are rep firms, political advertising, live sports, and the reality of converged advertising impacting the media ad sales transformation? Listen in to the Media Ad Sales Council's (MASC) Roundtable from this year’s Media Ad Sales Summit... here.
MASC Founders
Mark Gorman
CEO
Brenda Hetrick
President
MASC Members
Michael Barbetta
Senior Director,
Revenue Strategy
Becky Meyer
SVP, National Sales
.
Al Lustgarten
Media Industry Consultant
Jennifer Donahue
SVP, Local
.
Joe Lampert
Practice Lead
Peter Jones
Head of Local Sales
Michael Spiesman
VP, Sales & Marketing
Debbie Presser
VP, National Sales
'Why MASC' Member Profile Series
Listen in as Media Ad Sales Council (MASC) members discuss the value that MASC delivers to the industry along with the visions and goals that the group works consistently towards.
Stay Up-to-Date on MASC Efforts
Should you have questions or want to discuss how the Media Ad Sales Council (MASC) is working to advance the media ad sales ecosystem through automation, convergence, and inclusion please give us a shout at MASC@matrixformedia.com.
#MASC