Advancing the media ad sales ecosystem through
automation, convergence, and inclusion

The Media Ad Sales Council (MASC) is a newly formed group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints,  that will aid advancing the media ad sales ecosystem through automation, convergence, and inclusion.

MASC will focus on identifying outcomes and workflows that will advance how television will be bought and sold within the next three years. More specifically the group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated and explore the development of a next-gen independent rep firm platform.

MASC Founders

Mark Gorman


Brenda Hetrick


MASC Members

Missy Evenson
VP of Sales, Local Media


Becky Meyer
SVP, National Sales


Al Lustgarten


Melanie Webb
Vice President, Sales Operations


Susie Meehan
VP Advanced Advertising & Operations


Susan Parker
SVP Strategy & Business Intelligence


Joe Lampert
Senior Program Manager


Barbara Bekkedahl
President, Weather Group Ad Sales & Client Partnerships

TWC Logo

Peter Jones
Head of Local Sales/Director, Strategic Partnerships



MASC will publish position papers, formulated by the group, that identify opportunity and action for moving key deliverables forward that can greatly impact and evolve the way the industry buys and sells television. The group, which meets monthly, will extend viewpoints to be both representative of and beneficial to the entire media advertising ecosystem. Where applicable, members of the group will participate in speaking opportunities and panel discussions relevant to the group’s efforts and progress.

Focused on the key industry theme of how television will be bought and sold in the next three years, MASC will further delve into three underlying areas of focus that have the ability to affect positive change and outcomes. 

  1. Automating the Buy/Sell Manual Transactions and Processes
  2. Standard of Measurement
  3. Develop Next-Gen Independent Rep Firm Platform

Should you have questions or want to discuss how the Media Ad Sales Council is working to advance the media ad sales ecosystem through automation, convergence, and inclusion please give us a shout at

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