Matrix AI Suite combines account-level intelligence and enterprise market insights to help media revenue teams identify risk sooner, uncover growth opportunities faster, and make smarter revenue decisions.
Too Much Data, Too Little Action?
Media organizations already have account data, pipeline data, revenue history, activity trends, and market signals.
The challenge isn’t collecting data—it’s turning fragmented information into clear, actionable direction before revenue opportunities are missed.
That lag can lead to:
Missed growth opportunities
Delayed churn intervention
Slower account prioritization
Limited visibility into shifting advertiser demand
One AI Suite. Two Intelligence Engines. One Clear Revenue Strategy.
Matrix AI Suite combines two AI-powered modules: Account Pulse and Macro Pulse.
Account Pulse helps sales teams understand what’s happening inside their accounts.
Macro Pulse helps revenue leaders understand what’s happening across the market.
Together, they help media revenue teams move faster from insight to action. By bridging macro strategy and localized execution, revenue leaders can map high-level market indicators directly to individual account behaviors.
Account Pulse: AI Sales Intelligence for Media Revenue Teams
Account Pulse helps sales teams understand which accounts need attention, which accounts show growth potential, and which accounts may be at risk.
By analyzing account behavior, sales activity, revenue patterns, and external signals, it surfaces risk indicators, expansion opportunities, and account-level direction sales teams can use to plan the next move.
Features & Benefits
Behavioral Benchmarking:Identify sales cycle gaps by comparing AE activity patterns against established high-performance benchmarks.
Churn Mitigation: Predictive modeling flags accounts that show signs of budget shifts or declining engagement, enabling leadership to intervene with targeted retention strategies.
External Intelligence Integration: Monitor market shifts and account-specific news to gauge market perception and ensure outreach is timely and relevant.
Unified Workflow: Integrates directly into the Monarch ecosystem, turning AI insights into immediate actions without leaving the existing sales environment.
Market Signal Monitoring: Track public data on revenue health, ad spend, and competitive positioning to prioritize high-value opportunities.
Data Enrichment: Account Pulse automatically gathers missing regulatory, benchmark, and competitive data for a complete view of the market landscape.
Macro Pulse: Enterprise Intelligence for Predictive Media Revenue Strategy
Macro Pulse gives executives and revenue leaders a broader view of category movement, market demand, inventory opportunity, and portfolio performance.
Instead of forcing teams to dig through static reports, Macro Pulse provides a conversational intelligence layer for swift, narrative-driven insights beyond traditional reports and rankings.
By synthesizing complex data sources, forward-looking advertising spend, and systemic market indicators, Macro Pulse arms leaders with the strategic foresight required to optimize inventory-driven revenue and proactively capture shifting budgets.
Features & Benefits
Macro Market Calibration: Unified visibility into global market indicators for strategic inventory positioning ahead of shifting advertiser demand.
Cross-Category Trend Diagnostics: Receive continuous, high-level analysis of shifting industry categories and identify macro spending patterns before they impact regional run-rates.
Enterprise-Grade Portfolio Attribution: Evaluates your entire organizational footprint from a single corporate vantage point to identify exactly who is driving the business, why, and what they are buying, and which sectors are ripe for expansion.
Conversational Intelligence Layer: Features an intuitive, native-language experience that not only generates traditional reports and rankings, but allows leaders to ask questions for immediate, narrative-driven market insights.
Ask Macro Pulse Questions Like:
Which advertiser categories are increasing spend?
Where are budgets shifting across the market?
Which sectors represent the greatest growth opportunity?
Which business units are driving the strongest performance?
Where should we focus revenue efforts next quarter? Macro Pulse transforms complex market data into immediate, narrative-driven answers.
AI Revenue Intelligence Backed by an Experienced Media Sales Leader
Matrix AI Suite builds on Matrix’s long-standing expertise in media Matrix AI Suite builds on Matrix’s long-standing expertise in media revenue management, CRM, and sales workflows. management, CRM, and sales workflows.
Through its broader platform ecosystem, Matrix supports account, pipeline, forecasting, and revenue processes for over 80% of large U.S. broadcast groups, including Nexstar, Hearst, Gray Television, Allen Media Broadcasting, and Fox O&Os.
Matrix AI Suite adds a new layer of deep, media-specific intelligence to help teams interpret signals faster and act with more precision.
$11B advertising dollars managed annually
10K media sales professionals supported globally
90% reduction in manual processes with Monarch
Bring AI-Powered Revenue Intelligence Into Your Ad Sales Workflows
Through its broader platform ecosystem, Matrix supports account, pipeline, forecasting, and revenue processes for over 80% of large U.S. broadcast groups, including Nexstar, Hearst, Gray Television, Allen Media Broadcasting, and Fox O&Os.
