--- title: Matrix Solutions' Media Ad Sales Summit 2020 | Miami Beach, FL description: The Media Ad Sales Summit, happening Jan 22-24, 2020, will highlight new & proven ad sales strategies to empower today's media ad sellers. image: https://www.matrixformedia.com/hubfs/Feature-Image2.png --- English ![Media Ad Sales Summit](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Media-Ad-Sales-Summit-Logo-1024x745.png) ![Media Ad Sales](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Media-Ad-Sales-Summit-Date-and-Location-with-blue-box-1024x351.png) ![Thank You](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Thank-you-image.png) # Join us in Executing the 2020 Media Ad Sales Vision for the Future!   **4th annual Media Ad Sales Summit, happening January 22-24, 2020 in Miami Beach, FL** This Summit shines a light on the often under-served area of advertising sales! We will be bringing together industry leaders, experts, and those who touch sales on a daily basis – to not only discuss the ins and outs of optimizing media ad sales, but to move the needle in advancing how we buy and sell media. [![Register-Button](https://www.matrixformedia.com/hs-fs/hubfs/MatrixSolutions_July2020/Image/Register-Button.png?width=300&height=116&name=Register-Button.png "Register-Button")](https://www.eventbrite.com/e/media-ad-sales-summit-2020-registration-63105551403?utm_campaign=new_event_email&utm_medium=email&utm_source=eb_email&utm_term=viewmyevent_button) WHY ATTEND ![Network with industry leaders](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/icon-networking-white-1.png) ### Network with industry leaders ![Join the convergence conversation](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/icon-convergence2-white-1.png) ### Join the convergence conversation ![Discover](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/icon-automate-white-1.png) ### Discover new ways to automate ad buy/sell process ![Gain advanced insights](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/icon-insights-white.png) ### Gain advanced insights #### SNAPSHOT OF WHO WILL BE THERE ![Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/535-Media.jpg) ![News](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/9and10News.jpg) ![AE Networks](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/AE-Networks.jpg) ![AdCellerant](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/AdCellerant-New.jpg) ![Axios](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Axios-300x150.jpg) ![Blue Ant Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Blue-Ant-Media.jpg) ![Cablato](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Cablato.jpg) ![Centriply REV](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Centriply-REV.jpg) ![Clypd](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Clypd.jpg) ![Comscore](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Comscore.jpg) ![COX Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/COX-Media-Group-COX-Reps.jpg) ![Deadline](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Deadline.jpg) ![Didja Loca](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Didja-Local-BTV.jpg) ![Econ one](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/econ-one.jpg) ![Effectv](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/effectv.jpg) ![FOX](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/FOX.jpg) ![FreeWheel](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/FreeWheel.jpg) ![Gray TV](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Gray-TV.jpg) ![Grupo OPSA](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Grupo-OPSA.jpg) ![Hearst](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Hearst.jpg) ![Heartland Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Heartland-Media.jpg) ![Hudson MX](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Hudson-MX.jpg) ![hulu](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hulu.jpg) ![Innovid](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Innovid.jpg) ![Janus](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Janus.jpg) ![Jim Pattison Broadcast Group](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jim-Pattison-Broadcast-Group.jpg) ![Katz Television Group](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Katz-Television-Group.jpg) ![LBI Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/LBI-Media.jpg) ![MBC](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/MBC.jpg) ![MFM](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/MFM.jpg) ![Magid](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Magid.jpg) ![Matrix](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Matrix-Logo.jpg) ![Media Ocean](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Media-Ocean.jpg) ![MediaVillage](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/MediaVillage.jpg) ![Mnemonic](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/mnemonic.jpg) ![Nexstar](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Nexstar.jpg) ![NinjaCat](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/NinjaCat.jpg) ![OCC Consultants](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/OCC-Consultants.jpg) ![Operative](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Operative.jpg) ![Pearl TV](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Pearl-TV.jpg) ![Pluto REV](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Pluto-REV.jpg) ![Premium Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/PremiumMedia360.jpg) ![Prohaska](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Prohaska-1.jpg) ![RevenueAnalytics](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/RevenueAnalytics.jpg) ![SafeGuard Privacy](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/SafeGuard-Privacy.jpg) ![Scripps Octane](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Scripps-Octane.jpg) ![SpectrumCo](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/SpectrumCo.jpg) ![Stirr Sinclair](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Stirr-Sinclair.jpg) ![Transform](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Transform.jpg) ![Triton Digital](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Triton-Digital.jpg) ![Tubi](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/tubi.jpg) ![Tv Squared](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/tvSquared.jpg) ![Univisions](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Univisions.jpg) ![V Creative](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/vCreative.jpg) ![Verance](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Verance.jpg) ![Vertere Group](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Vertere-Group.jpg) ![Viacom](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Viacom.jpg) ![Videa](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Videa.jpg) ![WideOrbit](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/WideOrbit.jpg) ![Zoomer Media](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Zoomer-Media.jpg) ## **What can you expect?** #### **Take a peek at a few of the highlights from last year, including:** - **High-impact sessions** - **Candid conversations** - **Industry leading speakers** - **Networking opportunities** - **Breathtaking venue** - **… and a splash of fun!** AGENDA AT-A-GLANCE ### :: Wednesday January 22, 2020 :: **5:00 PM Welcome Cocktail Reception / Registration ** ### :: Thursday January 23, 2020 :: **8:00 AM Breakfast / Registration** **9:10 AM Welcome Remarks** *Mark Gorman, CEO, Matrix Solutions* *Brenda Hetrick, CRO, Matrix Solutions* **9:20 AM Opening Keynote Presentation/Interview** We kick off the Summit with an up-to-date, “big-picture” discussion; whereby Tim Hanlon (President, Vertere Group) will interview renowned media industry analyst, Jack Myers (the Myers Report and Media Village) to gain deeper understanding to the vibrant today and dynamic tomorrow of media and marketing in the decade ahead. *Tim Hanlon*, CEO, The Vertere Group – Interviewer *Jack Myers*, Founder & CEO, Media Village – Presenter **10:10 AM State of the Industry** The Summit then moves to a brief look at what’s ahead for the future of media ad sales: How are technologies, consolidation, and new revenue streams impacting the way we buy and sell media today, next year, and beyond. *Mark Gorman*, CEO, Matrix Solutions – Presenter **10:25 AM Networking Break** **10:40 AM Panel: Ad Sales/Buying: Automation + Programmatic** The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows –  and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate. *Adam Gotlieb,* CTO, Matrix Solutions – Moderator *Doug Hurd*, Co-Founder & EVP, Business Development, clypd – Panelist *John Rosso*, President, Market Development, Triton Digital – Panelist *Jay Stevens*, President, Hudson MX – Panelist **11:10 AM Panel: Round-Robin Case Studies** ** *Videa*: Integration Consistency to Increase the Value in the TV Ad-Tech Community ** Videa believes in a platform agnostic future and helps lead the industry by delivering an open source option that will ultimately make it easier for dollars to flow through to local TV with consistent technical standards that enable innovation and interoperability. This spirited conversation will discuss bringing the TV ad tech community together to benefit both buyers & sellers. *Archie Gianunzio*, VP Sales and Marketing, Videa – Presenter *Hesham Starkey*, Director of Research Engineering, Videa – Presenter ** *Centriply*: TV Attribution is Happening in Linear TV  ** This case study will discuss how the impact of TV can be tracked to impression delivery by zip, county, or household. *Rich Kaufman*, VP, Business Development, Centriply – Presenter **11:30 AM Panel: Ad Sales/Buying: Data-Enabled + Targeting** A growing array of data from third-party and marketer-proprietary sources is pushing both advertisers and TV/video content providers to improve the ad value equation through more precise marketing target segments – far beyond traditional ratings or demographic reach metrics. This panel will explore how both sides of the ad-buy sell equation are programmatically reinventing their operations for more data-driven value propositions and results. *Scott Bender*, Partner, Global Head, Publisher Strategy, Prohaska Consulting – Moderator *Jason DeMarco*, VP, Programmatic and Audience Solutions, A + E Networks – Panelist *Justin Dobies*, Sr. Director Audience Sales and Automation, Fox Corporations – Panelist *Melanie Hamilton,* VP, National Sales, Effectv – Panelist *Fraser Woollard*, VP, Global Business Development, MediaOcean – Panelist **12:00 PM Networking Lunch** ** 1:00 PM Keynote Conversation: Broadcast TV’s Present and Future** *Dade Hayes, *Finance Editor, Deadline – Interviewer *Al Lustgarten*, VP, Technology & Information Services, Hearst Television – Interviewee *Greg McCastle*, SVP, Sales Strategy and Development, Gray Television – Interviewee **1:35 PM Panel: The Creative “Last Mile”** Much of the technological innovation in TV/video advertising to date has centered around improvements in areas such as programmatic buying/selling efficiencies and data-enabled targeting – but is the “last mile” of creative execution ready to take full advantage of dynamically-served data-driven targeting environments? *Joe Alesi*, Executive Creative Director, Mnemonic – an Effectv agency – Moderator *Tal Chalozin*, CTO & Co-Founder, Innovid – Panelist *Jinny Laderer*, CEO & Founder, vCreative – Panelist *Adrian Pearmund*, Co-Founder/CEO, Cablato – Panelist **2:10 PM Round-Robin Case Studies** ** *AdCellerant*: Device ID: Actualizing ROI on Location Data  ** The Device ID platform can be enterprised to accomplish next-level audience targeting and leveraged to establish advanced analytics and ROI based on how many mobile devices are entering advertiser’s brick-and-mortar locations. *Jonathan Muzio*, Chief Business Development Officer, AdCellerant – Presenter ** *Matrix*: Benefits of Sharing Sales Successes ** Sharing sales successes and the methods utilized to achieve them, helps everyone win. This session shines a light on those who have brought their wins to light to help others benefit from their tactics so that more people can make more sales by working faster and more efficiently. *Todd Kettering*, VP, Success Management & Client Services, Matrix Solutions – Presenter **2:30 PM Panel: Media Measurement/ROI** The old adage from the world of advertising is newly (and acutely) relevant as marketers, content creators and media distribution platforms grapple with a myriad of consumer options and behaviors that belie traditional forms of measurement.  How does media’s industrial complex evolve to ensure profitable success in the years ahead? *Howard Shimmel*, President, Janus Strategy & Insights – Moderator *Jill Josephson*, Director, Media Partnerships, Transform – Panelist *Jo Kinsella*, CRO/EVP, TVSquared – Panelist *Steve Walsh*, EVP, Commercial, Comscore – Panelist *Julian Zilberbrand*, EVP, Advanced Media, ViacomCBS – Panelist **3:00 PM Networking Break** **3:15 – 4:55 PM Ad Category Spotlights** We close out the Summit’s first day with deep dives into some of the key ad categories that directionally drive media economics – both now and into the future. Practitioners from all sides of the buy-sell ecosystem weigh in on the relative health and composition marketing’s bell-weather ad spenders – and what changes might be in store. **3:15 PM Ad Category Spotlight:** **Automotive** * * *Mary Collins*, President & CEO, Media Financial Management Assn. – Moderator *Ann Hailer*, COO, Cox Reps – Panelist *Todd Hauser*, VP, Automotive, Effectv – Panelist *Jay Stevens*, President, Hudson MX – Panelist *Steve Walsh*, EVP, Commercial, Comscore – Panelist **3:50 PM Ad Category Spotlight:** **Political** *Mark Gorman*, CEO, Matrix Solutions – Moderator *Craig Broitman, *EVP/COO, Katz Television Group – Panelist *Mica Hansen*, VP/Political Director of Sales, Cox Media Group – Panelist *Nicole Meade*, Product Strategist, WideOrbit – Panelist **4:25 PM Ad Category Spotlight:** **DTC + Emerging Categories** *Brenda Hetrick*, CRO, Matrix Solutions – Moderator *Ann Hailer, *COO, Cox Reps – Panelist *Kristin Sullivan-Stoesser, *VP Advertiser Solutions & Sales, Comscore – Panelist *Scott Thaler*, Founder & CEO, Strategic Sandbox – Panelist **4:55 PM Closing Remarks** *Brenda Hetrick, CRO, Matrix Solutions* **5:00 PM Cocktail Reception** ### :: Friday January 24, 2020 :: **8:00 AM Breakfast with the BAE’s** Empower. Embrace Change. Growth. Forward-thinking. Join leading women in Ad Tech for this exclusive breakfast discussion, featuring a keynote session on ** *Driving your Ad Ops Vision Forward in 2020***. The discussion will highlight harnessing the power of growth and change for an invigorating perspective in order to drive your Ad Ops Vision out of its comfort zone through 2020 and beyond. Navigating new systems and avenues to drive your team and brand can be daunting but leveraging the value of the unknown and fitting it into the ever-changing puzzle of the industry can empower your message, giving it a farther reach and stronger impact. *Brenda Hetrick*, CRO, Matrix Solutions – Moderator *Sarah Foss*, SVP, Strategic Initiatives, FreeWheel Advertisers – Panelist *Brenda Salce-Garcia*, SVP Customer Success, Operative – Panelist **9:10 AM Welcome Remarks** *Mark Gorman, CEO, Matrix Solutions* *Brenda Hetrick, CRO, Matrix Solutions* **9:20 AM Opening Keynote Presentation: Consumer Habits and Attitudes Shaping the Future of OTT Video** A reality check on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and what they portend for the fast-changing business of “television” in the months/years ahead. *Jill Rosengard Hill*, EVP, Magid – Presenter **9:55 AM Panel: Streaming Video/OTT/AVOD** Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for “TV” advertising in the months ahead. *Sarah Foss, *SVP, Strategic Initiatives, FreeWheel Advertisers – Moderator *Maggie Drake*, Senior Director, OTT Revenue, E.W. Scripps/Octane – Panelist *Tyler Fitch*, VP of Ad Partnerships, Tubi – Panelist *Jim Keller*, VP, National Advertising Sales, Hulu – Panelist *Walter La Mendola*, Vice President Ad Sales & Brand Solutions, VIMN/Pluto TV – Panelist **10:30 AM Networking Break** **10:45 AM Panel: Regulatory Issues/Scenarios** Lost among the enthusiasm (and sometimes trepidation) around media’s frenetic pace of change is the ever-present fragility of the legal rules and regulatory constructs that define industry competition – now and in the years ahead. We’ll discuss some of the likely scenarios of how regulators like the FCC, SEC, Justice Department, and even Congress are likely to “modernize” communications law in the near future, and what those might portend for the industry. *Margaret Harding McGill*, Technology Reporter, Axios – Moderator *Richy Glassberg*, Co-Founder & CEO, SafeGuard Privacy – Panelist *Jim Long*, CEO, Didja/Local BTV – Panelist *Hal Singer*, Managing Director, Econ One – Panelist **11:20 AM Closing Super Session: Next-Gen Futures (5G, ATSC 3.0, etc.)** Strategists from media industry trade groups, consultancies and cutting-edge firms close out the Summit with a heady discussion of some of the media industry’s likely next major technological breakthroughs – including broadcast TV’s next-gen ATSC 3.0 standard, mobile telephone’s new 5G platform and AI (seemingly) everywhere. *Mary Ann Halford*, Senior Advisor, OC&C Strategy Consultants – Moderator *John Hane*, CEO, SpectrumCo – Panelist *Randa Minkarah*, COO, Transform – Panelist *Jason Patton*, SVP, Sales and Marketing, Verance – Panelist *Anne Schelle,* CEO, Pearl – Panelist **12:10 PM Closing Remarks** *Mark Gorman, CEO, Matrix Solutions* *Brenda Hetrick, CRO, Matrix Solutions* **12:20 PM Closing Lunch**   [![Agenda](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Download-Agenda-Button.png) ](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/2020%20Agenda%20at%20a%20Glance.pdf?hsLang=en)   --- SPEAKERS ![Joe Alesi](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Joe-Alesi-300x400.png) ![Scott Bender](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Scott-Bender-300x400.png) ![Tal Chalozin](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Tal-Chalozin-300x400.png) ![Mary Collins](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Mary-Collins-300x400.png) ![Jason Demarco](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jason-Demarco-300x400.png) ![Justin Dobies](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Justin-Dobies-300x400.png) ![Maggie Drake](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Maggie-Drake-300x400.png) ![Tyler Fitch](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Tyler-Fitch-300x400.png) ![Sarah Foss](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Sarah-Foss-300x400.png) ![Archie Gianunzio](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Archie-Gianunzio-300x400.png) ![Mark Gorman](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Mark-Gorman-300x400.png) ![Adam Gotlieb](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Adam-GotliebV2-300x400.png) ![Ann Hailer](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Ann-Hailer-300x400.png) ![Mary Ann Halford](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Mary-Ann-Halford-300x400.png) ![Melanie Hamilton](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Melanie-Hamilton-300x400.png) ![John Hane](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/John-Hane-300x400.png) ![Tim Hanlon](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Tim-Hanlon-300x400.png) ![Mica Hansen](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Mica-Hansen-300x400.png) ![Todd Hauser](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Todd-Hauser-300x400.png) ![Dade Hayes](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Dade-Hayes-300x400.png) ![Brenda Hetrick](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Brenda-Hetrick-300x400.png) ![Jill Rosengard Hillv](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jill-Rosengard-Hillv2-300x400.png) ![Doug Hurd](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Doug-Hurd-300x400.png) ![Jill Josephson](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jill-Josephson-300x400.png) ![Rich Kaufman](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Rich-Kaufman-300x400.png) ![Jim Keller](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jim-Keller-300x400.png) ![Todd Kettering](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Todd-Kettering-300x400.png) ![Jo Kinsella](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jo-Kinsella-300x400.png) ![Walter La Mendola](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Walter-La-Mendola-300x400.png) ![Jinny Laderer](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jinny-Laderer-300x400.png) ![Al Lustgarten](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Al-Lustgarten-300x400.png) ![Greg McCastle](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Greg-McCastle-300x400.png) ![Margaret Harding McGill](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Margaret-Harding-McGill-300x400.png) ![Nicole Meade](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Nicole-Meade-300x400.png) ![Randa Minkarah](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Randa-Minkarah-300x400.png) ![Jonathan Muzio](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jonathan-Muzio-300x400.png) ![Jack Myers](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jack-Myers-300x400.png) ![Jason Patton](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jason-Patton-300x400.png) ![John Rosso](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/John-Rosso-300x400.png) ![Brenda Salce Garcia](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Brenda-Salce-Garcia-REV-300x400.png) ![Anne Schelle](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Anne-Schelle-300x400.png) ![Howard Shimmel](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Howard-Shimmel-300x400.png) ![Hal Singer](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Hal-Singer-REV-300x400.png) ![Hesham Starkey](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Hesham-Starkey-300x400.png) ![Jay Stevens](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Jay-Stevens-300x400.png) ![Kristin Sullivan Stoesser](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Kristin-Sullivan-Stoesser-1-300x400.png) ![Scott Thaler](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Scott-Thaler-1-300x400.png) ![Steve Walsh](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Steve-Walsh-300x400.png) ![Fraser Woollard](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Fraser-Woollard-300x400.png) ![Julian Zilberbrand](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Julian-Zilberbrand-REV-300x400.png) --- SPONSORS ### A special thank you to our sponsors!   PLATINUM [![Videa](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Videa.png)](https://www.videa.tv/)   GOLD [![AdCellerant](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/AdCellerant-Logo-1C-2.png)](https://www.adcellerant.com/)   BRONZE [![Centriply](https://www.matrixformedia.com/hs-fs/hubfs/MatrixSolutions_July2020/Image/Centriply.jpg?width=300&height=150&name=Centriply.jpg)](https://www.centriply.com/) [![NinjaCat](https://www.matrixformedia.com/hs-fs/hubfs/MatrixSolutions_July2020/Image/NinjaCat.jpg?width=300&height=150&name=NinjaCat.jpg)](https://www.ninjacat.io/)   ---   The Media Ad Sales Summit is produced by Matrix Solutions and is made possible by the support of our sponsors! To sponsor this event or for questions regarding sponsorship opportunities please feel free to reach out to [matrix@celiavine.com](mailto:matrix@celiavine.com).   [![Opportunities](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/Sponsorship-Opportunities.png)](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Pdf/Media%20Ad%20Sales%20Summit%202020%20Sponsorship%20Prospectus.pdf?hsLang=en)   ---   LOCATION ![Eden Roc Hotel](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hotel1web.png) ![Eden Roc Hotel](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hotel3web.png) ![Eden Roc](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hotel6web.png) ![Eden Roc](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hotel5web.png) ![Eden Roc](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hotel4web.png) ![Eden Roc](https://www.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/hotel2web.png) ## NOBU HOTEL MIAMI BEACH ### 4525 COLLINS AVENUE MIAMI BEACH, FL 33140   #### Group room reservations are now closed. Rooms may be reserved based on availability at the hotel. Call Nobu Hotel in-house reservations at 305-531-0000 and ask for 2020 Media Ad Group availability.   [![Hotel-Link](https://www.matrixformedia.com/hs-fs/hubfs/MatrixSolutions_July2020/Image/Hotel-Link.png?width=300&height=102&name=Hotel-Link.png "Hotel-Link")](https://gc.synxis.com/rez.aspx?Hotel=70094&Chain=18615&template=GROUPS&shell=GPUS&locale=en-US&arrive=1/21/2020&depart=1/24/2020&adult=2&child=0&group=0120MATR) ## [TAKE A LOOK BACK AT MEDIA AD SALES SUMMIT 2019 ](https://www.matrixformedia.com/mediaadsalessummit-2019?hsLang=en) Demystifying Buy-Side TV/Video Planning/Buying Digital Video Publishing/Content Advancing the Ad Sell Tech Stack Automating Ad Buy Sell Process ## [REGISTER](https://www.eventbrite.com/e/media-ad-sales-summit-2020-registration-63105551403?utm_campaign=new_event_email&utm_medium=email&utm_source=eb_email&utm_term=viewmyevent_button)