Media Ad Sales Summit
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January 22-24 2020

Join us in Executing the
2020 Media Ad Sales
Vision for the Future!

4th annual Media Ad Sales Summit, happening January 22-24, 2020 in Miami Beach, FL

This Summit shines a light on the often under-served area of advertising sales! We will be bringing together industry leaders, experts, and those who touch sales on a daily basis – to not only discuss the ins and outs of optimizing media ad sales, but to move the needle in advancing how we buy and sell media.

Register Media Ad Sales Summit

WHY ATTEND

networking

Network with industry leaders

convergence icon

Join the convergence conversation

automate

Discover new ways to automate ad buy/sell process

insights

Gain advanced insights

LAST YEAR’S ATTENDEES

Adcellerant
Axios
Beachfront Media
Canvas Worldwide
Dativa
Deadline
Dish Media Sales
Edge Technology Services
Extreme Reach
FreeWheel
Frequence
Front Row Advisory
Graham Media
Genius
Group Nine Media
Grupo OPSA
Hearst
Heartland
Imagine
Invidi
Lake 5 MEdia
LBI
Limbik
LiveRamp
Local Media Association
Lotame
MadHive
Magid
Matrix
McKinsey
MediaOcean
megaTV
Meredith
Newsy
Norsan Media
Operative
Pandora
Premion
WideOrbit
Revenue Analytics
SBS Miami
Schurz
Scripps
SiteImpact
SyncBak
tapClicks
Townsquare Media
Transform
Triton Digital
TVBR
News Check Media
TVRev
Univision
vCreative
Vendasta
Vertere Group
Videa
VideoAmp

What can you expect?

Take a peek at a few of the highlights from last year, including:

  • High-impact sessions
  • Candid conversations
  • Industry leading speakers
  • Networking opportunities
  • Breathtaking venue
  • … and a splash of fun!

AGENDA AT-A-GLANCE

:: Wednesday January 22, 2020 ::

5:00 PM Welcome Cocktail Reception / Registration 

:: Thursday January 23, 2020 ::

8:00 AM Breakfast / Registration

9:00 AM Welcome Remarks
Mark Gorman, CEO, Matrix Solutions
Brenda Hetrick, CRO, Matrix Solutions

9:10 AM Opening Keynote Presentation/Interview

Tim Hanlon, CEO, The Vertere Group – Interviewer

9:45 AM Opening Super-Session: Media Industry Big Picture

We kick off the Summit with an up-to-date “big-picture” discussion of what’s afoot operationally and ahead economically for the overall media sector leading company chieftains and industry analysts

10:25 AM Networking Break

10:40 AM Panel: Ad Sales/Buying: Automation + Programmatic

The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows –  and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate.

Joe Lampert, EVP, Media Practice, Edge Technology Services – Moderator
Doug Hurd, Co-Founder & EVP, Business Development, clypd – Panelist
Jay Stevens, President, Hudson MX – Panelist
Brenda Salce-Garcia, SVP, Customer Success, Operative – Panelist

11:10 AM Panel: Round-Robin Case Studies

11:30 AM Panel: Ad Sales/Buying: Data-Enabled + Targeting

A growing array of data from third-party and marketer-proprietary sources is pushing both advertisers and TV/video content providers to improve the ad value equation through more precise marketing target segments – far beyond traditional ratings or demographic reach metrics. This panel will explore how both sides of the ad-buy sell equation are programmatically reinventing their operations for more data-driven value propositions and results.

Dan Callahan, VP Audience & Automated Sales, Fox Corporations – Panelist

12:00 PM Networking Lunch

1:00 PM Lunchtime Keynote 

1:35 PM Panel: The Creative “Last Mile”

Much of the technological innovation in TV/video advertising to date has centered around improvements in areas such as programmatic buying/selling efficiencies and data-enabled targeting – but is the “last mile” of creative execution ready to take full advantage of dynamically-served data-driven targeting environments?

2:10 PM Round-Robin Case Studies

2:30 PM Panel: Media Measurement/ROI

The old adage from the world of advertising is newly (and acutely) relevant as marketers, content creators and media distribution platforms grapple with a myriad of consumer options and behaviors that belie traditional forms of measurement.  How does media’s industrial complex evolve to ensure profitable success in the years ahead?

Howard Shimmel, President, Janus Strategy & Insights – Moderator
Jill Josephson, Director, Media Partnerships, Transform – Panelist
Jo Kinsella, CRO/EVP, TVSquared – Panelist
Steve Walsh, EVP, Commercial, Comscore – Panelist

3:00 PM Networking Break

3:15 – 4:55 PM Ad Category Spotlights

We close out the Summit’s first day with deep dives into some of the key ad categories that directionally drive media economics – both now and into the future. Practitioners from all sides of the buy-sell ecosystem weigh in on the relative health and composition marketing’s bell-weather ad spenders – and what changes might be in store.

3:15 PM Ad Category Spotlight: Automotive
Jay Stevens
, President, Hudson MX – Panelist
Steve Walsh, EVP, Commercial, Comscore – Panelist

3:50 PM Ad Category Spotlight: Political
Nicole Meade, Product Strategist, WideOrbit – Panelist

4:25 PM Ad Category Spotlight: DTC + Future

4:55 PM Closing Remarks
Brenda Hetrick, CRO, Matrix Solutions

5:00 PM Cocktail Reception

:: Friday January 24, 2020 ::

8:00 AM Breakfast with the BAE’s

Brenda Hetrick, CRO, Matrix Solutions – Moderator
Sarah Foss, SVP, Strategic Initiatives, FreeWheel Advertisers – Panelist
Brenda Salce-Garcia, SVP Customer Success, Operative – Panelist

9:10 AM Welcome Remarks
Mark Gorman, CEO, Matrix Solutions
Brenda Hetrick, CRO, Matrix Solutions

9:20 AM Opening Keynote Presentation: Consumer Habits and Attitudes Shaping the Future of OTT Video

A reality check on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and what they portend for the fast-changing business of “television” in the months/years ahead.

Jill Rosengard Hill, EVP, Magid – Presenter

9:55 AM Panel: Streaming Video/OTT/AVOD

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money. This panel of front-line experts will discuss what that means for “TV” advertising in the months ahead.

Sarah Foss, SVP, Strategic Initiatives, FreeWheel Advertisers – Panelist

10:30 AM Networking Break

10:45 AM Panel: Regulatory Issues/Scenarios

Lost among the enthusiasm (and sometimes trepidation) around media’s frenetic pace of change is the ever-present fragility of the legal rules and regulatory constructs that define industry competition – now and in the years ahead. We’ll discuss some of the likely scenarios of how regulators like the FCC, SEC, Justice Department, and even Congress are likely to “modernize” communications law in the near future, and what those might portend fro the industry.

Sara Fischer, Media Reporter, Axios – Moderator

11:20 AM Closing Super Session: Next-Gen Futures (5G, ATSC 3.0, etc.)

Strategists from media industry trade groups, consultancies and cutting-edge firms close out the Summit with a heady discussion of some of the media industry’s likely next major technological breakthroughs – including broadcast TV’s next-gen ATSC 3.0 standard, mobile telephone’s new 5G platform and AI (seemingly) everywhere.

Randa Minkarah, COO, Transform – Panelist

12:10 PM Closing Remarks
Mark Gorman, CEO, Matrix Solutions
Brenda Hetrick, CRO, Matrix Solutions

12:20 PM Closing Lunch

SPEAKERS

Dan-Callahan
Sara-Fischer
Sarah Foss
Adam-GotliebV2
Mark-Gorman
Brenda-Hetrick
Tim-Hanlon
Jill-Rosengard-Hill
Doug-Hurd
Jill-Josephson
Jo Kinsella
Joe-Lampert
Nicole-Meade
Randa-Minkarah
Brenda Salce-Garcia
Howard Shimmel
Jay-Stevens
Steve-Walsh

SPONSORS

A special thank you to our sponsors!

Videa

The Media Ad Sales Summit is produced by Matrix Solutions and is made possible by the support of our sponsors! To sponsor this event or for questions regarding sponsorship opportunities please feel free to reach out to matrix@celiavine.com.

Sponsorship Opportunities

LOCATION

Eden Roc Hotel
Eden Roc 4
Eden Roc Hotel2
Eden Roc 5
Eden Roc 3
Eden Roc 6

NOBU HOTEL MIAMI BEACH

4525 COLLINS AVENUE
MIAMI BEACH, FL 33140

Attendees will receive a special room rate of $299!

*Please note- ROOMS WILL SELL OUT! Make sure to reserve your room early and book prior to 12/27/19.

Demystifying Buy-Side TV/Video Planning/Buying

Digital Video Publishing/Content

Advancing the Ad Sell Tech Stack

Automating Ad Buy Sell Process