Monarch empowers sales teams to sell smarter, faster, and more efficiently

Serving as a centralized hub, the platform connects disparate data sources in the workflow to provide users complete visibility and accessibility into their business.

Account Management
Lead Generation/Prospecting
Sales Productivity
Revenue and Pipeline
Management
Reports and Dashboards
Account Growth Module
National Projections Workflow

In addition to the flagship platform for broadcast, Monarch's product suite includes Monarch Digital, Monarch Network, and Monarch Enterprise. Each unique platform solution is designed to deliver the robust revenue management features and functionality that Monarch has become known for, plus added capabilities pertinent to maximizing media ad sales within the specified media market vertical as outlined below.

Manage Revenue by Marketplace
Expanded Deal Fields
Options Reporting
Flexible Dashboards
AUR, CPM, Budget, and Revenue Analysis
Advertiser, Agency, & Hold Co. Relationships
Integrations with Traffic, Financial, and Sales systems

Distribution Mapping (Vendor Specific Configurations)
CPM Calculator (Unique or Corporate Demos)
Brand Profiles – Phase I
Digital Deals – Phase I
Campaign Pacing Reporting
Pipeline, Revenue, and Forecasts
Integrations with GAM

Supports ATSC 3.0 Sellable Hierarchies
Audience Targets Intelligence & Insights
Flexible & Cross-Media Budgeting
Executive Level Reporting
Converged Deal Workflows
Sales Intelligence and Analytics focused on Media Trends
Cross-Platform Integrations with hooks in Linear and Non-Linear

Monarch Network supports cable and broadcast networks, delivering key marketplace demographics and metrics, including CPM, AUR, EUR and provides cancellable options.

Account Management: Manages multi-faceted agency and advertiser relationships
Insights: AUR/ CPM Analysis
Connectivity: Integrations with WO Network and automated deal workflow

Monarch Digital supports non-linear workflows, digital, OTT, OTA, etc., allows users to customize monetization metric by impression, CTR, CPC, CPD, and/or SOV, and leverages CPM calculators and cost conversion targets to automate cost calculations.

Account Management: Manage Brand Profiles for Audience Tracking
Insights: Campaign pacing alerts and reach and frequency reporting
Connectivity: Integrations into systems throughout the sales, finance, and operations ecosystem and mappings to your preferred OMS or account partners (e.g. GAM and Epsilon)

Monarch Enterprise supports ATSC 3.0 sales models and distribution including flexible channels and localized broadcasts. It delivers the capabilities, flexibility, and holistic views necessary to manage and optimize converged selling including tracking cross-media trends. Flexible and intelligent cross-platform budgets support account growth.

Insights: Audience intelligence
Connectivity: Integrations into systems throughout the sales, finance, and operations ecosystem

UNCOVER REVENUE

Monarch surfaces cross-sell and upsell opportunities enabling users to optimize media ad sales.

GAIN INSIGHTS

Aggregate and normalize data from disparate systems in the workflow, such as CRM, OMS, and Traffic/Billing, to produce one source of master data.

MAKE SMARTER DECISIONS

Relying on enterprise-wide data, users are alerted where / when to take action to make sales happen.

MEDIA-SPECIFIC CRM PLATFORM

Millions of dollars have been gained in productivity when using media-specific ad tech solutions and manual processes and errors reduced 90%. Monarch is a media-specific CRM platform that delivers:

Automated data collection and analysis
Enterprise-wide, aggregated and normalized data in one view
Transparency to all teams
Alert notifications when action is needed based on 1st and 3rd party data

LEVERAGE THE RIGHT TECHNOLOGY TO EFFECTIVELY INCREASE YOUR ROI

KEY FEATURES

Monarch’s key features are a mixture of core capabilities and enhancements that media sellers expect from their sales platform to sell more intuitively across all media platforms.

INTELLIGENT ALERTS

Intelligent, automatic alerts guides sales team to increased revenue and faster time to close

DEAL PIPELINE

The interactive deal pipeline delivers a snapshot of every deal in the pipeline, enabling users to see the value and move deals between stages

KEY BUSINESS ANALYTICS

Relying on robust reporting and analytics sales teams can roll-up or drill down into their data with an infinite number of reports

BUDGET MODULE

Shorten the budget process and alleviate unnecessary pain points during ‘budget season’ with auto-fill functionality and ability to lock budgets

INTEGRATIONS

Media-specific integrations, standard in Monarch, afford enhanced interoperability and connectivity through the advertising ecosystem

DATA CARDS

Customizable data cards allows users to create dashboards based on the information and insights they want to see immediately

TEAM DASHBOARDS

Managers can keep an eye on sales team, knowing who’s succeeding, where new opportunities lie, who’s meeting budget, and who’s selling what

To learn more about these features and their benefits,
download the Monarch features e-book

Download the Spanish Version of the
Monarch features e-book by clicking HERE

MONARCH MEDIA AD SALES PLATFORM

Learn more about Monarch’s intuitive dashboards, flexible reporting, proactive alert notifications and more.

OPTIMIZE CROSS-PLATFORM SALES

CROSS SELL
Have accounts spending on one platform but not another? Create proactive alert notifications that will cross reference accounts to highlight what media platforms accounts are buying and not buying on.

ACTIONABLE DATA
Monarch aggregates, normalizes, and cleanses data from disparate systems in the workflow to provide users with one unified view. Eliminating the need to access data in multiple systems and reducing errors, manual entry, and data redundancy.

SAVE TIME
Spend less time compiling data and more time acting on it. Monarch enables AEs to access data from any device 24/7 – freeing them from being chained to their desks. Enterprise-wide visibility provides users immediate access to reporting and comparison views.

ENHANCED PRODUCTIVITY
Customized corporate and AE dashboards deliver key insights with expanded data access, rankings, and trend information allowing users to be kept in the know while streamlining productivity.

SALES INTELLIGENCE
Utilize visual sales planning tools, including an interactive sales funnel to manage deals in real-time, and stay up-to-date on all activities. Additionally, users have immediate access to and are alerted to accounts that might churn and/or are inactive enabling them to take action to retain revenue before it’s too late.

CUSTOMIZED REPORTS
Users can customize reports to view sales coverage analysis, activity analysis, new business continuation, account adoption, pipeline analysis, and more.

ENTERPRISE-WIDE BEST PRACTICES

A benefit of Monarch reporting and performance views are they allow easy to do comparisons between markets and between brands bringing “best practice” implementers into focus. The way activities and other sales metrics are tracked can then be standardized giving both the AE’s the “Proven Path” to follow as well as sales managers visibility into AE’s activity and compliance to standardized workflow.

INTEGRATIONS

We value the extensive relationships we have built with integrated partners across the industry. Here are a few of the integration partners we work with and integrations we provide. For a more comprehensive list and discussion, please contact us.

APIs

Relying on robust, flexible, and highly secure APIs Matrix Solutions’ provides programmatic access to your organization’s information. Contact us for more in-depth information on our APIs available.

To learn more about the media-specific Monarch global media ad sales platform, including CRM value, tech stack connectivity, data aggregation and normalization, localization, key business intelligence and more request your personalized demo.