--- title: Media Ad Sales Summit Candid Conversations description: The Media Ad Sales Summit Candid Conversation Series is an extension of Matrix's in-person summit, focused on the advancing the future of media ad sales image: https://www.matrixformedia.com/hubfs/Web%20Page%20Feature%20Image-1.jpg --- English - United States ![Candid-Convo-LogoWIDE-with-white-border](https://www.matrixformedia.com/hs-fs/hubfs/Candid-Convo-LogoWIDE-with-white-border.png?width=250&height=247&name=Candid-Convo-LogoWIDE-with-white-border.png "Candid-Convo-LogoWIDE-with-white-border") # Matrix announces the Media Ad Sales Summit Candid Conversations Series In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, the new monthly series delivered the Summit's valuable content in candid conversation format virtually. Each 40-minute webinar featured in-depth conversations and discussions on the relevant topics directly affecting the industry today. With insights from top industry leaders, this engaging series will give you a front-row seat to the challenges, trends, and opportunities that are shaping the **future of media ad sales**! --- **Subscribe to Media Ad Sales Summit Updates Below:** ## What is the Media Ad Sales Summit Candid Conversation Series? --- This Candid Conversation Series consists of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future. Each session is held in a virtual format with a designated moderator, panel, and topic. These heavy-hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion. Find more information on all of our Candid Conversations below! ## *BONUS SESSION**! * ## Media Ad Sales Transformation ###### Wednesday, June 15, 2022 ###### 2PM EST Watch On-Demand [Here](https://online.flippingbook.com/view/1024760747/) *Details Below* ## Why Join the Conversations? ![icon-networking-white-1](https://www.matrixformedia.com/hs-fs/hubfs/icon-networking-white-1.png?width=150&height=150&name=icon-networking-white-1.png "icon-networking-white-1") - “Front Row Seat” to Virtually Network with Industry Leaders. ![icon-convergence2-white-1](https://www.matrixformedia.com/hs-fs/hubfs/icon-convergence2-white-1.png?width=150&height=150&name=icon-convergence2-white-1.png "icon-convergence2-white-1") - Join the Convergence Conversation to Reduce Buy/Sell Side Friction ![icon-automate-white-1](https://www.matrixformedia.com/hs-fs/hubfs/icon-automate-white-1.png?width=150&height=150&name=icon-automate-white-1.png "icon-automate-white-1") - Discover New Ways to Automate the Media Ad Sales Process ![icon-insights-white](https://www.matrixformedia.com/hs-fs/hubfs/icon-insights-white.png?width=150&height=150&name=icon-insights-white.png "icon-insights-white") - Gain Advanced Insights and Key Takeaways to Apply to your MO Today ## Candid Conversations Sessions ### A Message From Your Co-Hosts Welcome to Matrix Solutions’ Media Ad Sales Summit Candid Conversations Series! We knew five years ago that by working together as an industry, we could come together to advance the way we buy and sell advertising and with that idea - the Media Ad Sales Summit was born. Although, the last four years we have hosted an in-person summit that consisted of 2 days of high-impact discussions on relevant topics that impact the industry, we are looking forward to extending that premise and delivering the same valuable content this year, in a virtual setting. We hope you will join us for our candid conversations throughout this series and look forward to connecting with you! With Gratitude, Mark Gorman, CEO, Matrix Solutions & Brenda Hetrick, CRO, Matrix Solutions ## *BONUS SESSION: JUNE 2022* ###### Wednesday, June 15, 2022 at 2PM EST ##### Media Ad Sales Transformation Join us for a special candid conversation event to talk about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/1024760747/) ![Mark-Gorman-3](https://www.matrixformedia.com/hs-fs/hubfs/Mark-Gorman-3.png?width=200&height=200&name=Mark-Gorman-3.png "Mark-Gorman-3") Mark Gorman *CEO*, Matrix Solutions **Moderator** ![Ann-Hailer](https://www.matrixformedia.com/hs-fs/hubfs/Ann-Hailer.png?width=200&height=200&name=Ann-Hailer.png "Ann-Hailer") Ann Hailer *President*, CoxReps **Speaker** ![Al-Lustgarten-2](https://www.matrixformedia.com/hs-fs/hubfs/Al-Lustgarten-2.png?width=200&height=200&name=Al-Lustgarten-2.png "Al-Lustgarten-2") Al Lustgarten *SVP Technology & Information Services*, Hearst Television **Speaker** ![Karen-Youger-2](https://www.matrixformedia.com/hs-fs/hubfs/Karen-Youger-2.png?width=200&height=200&name=Karen-Youger-2.png "Karen-Youger-2") Karen Youger *SVP Sales Operations*, Gray Television **Speaker** ![Stephanie-Slagle](https://www.matrixformedia.com/hs-fs/hubfs/Stephanie-Slagle.png?width=200&height=200&name=Stephanie-Slagle.png "Stephanie-Slagle") Stephanie Slagle *VP & CIO*, Graham Media Group **Speaker** --- ## September Session ###### Tuesday, September 22, 2020 at 2PM EST ##### Addressable Advertising Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution.  We discuss the state of addressability with sellers at the forefront. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/325777111/) ![Brenda-Hetrick-New-1](https://www.matrixformedia.com/hs-fs/hubfs/Brenda-Hetrick-New-1.png?width=200&height=200&name=Brenda-Hetrick-New-1.png "Brenda-Hetrick-New-1") Brenda Hetrick *CRO, * Matrix Solutions **Moderator**   ![Kim-Kelleher](https://www.matrixformedia.com/hs-fs/hubfs/Kim-Kelleher.png?width=200&height=200&name=Kim-Kelleher.png "Kim-Kelleher") Kim Kelleher *President, Advertising Sales & Partnerships*, AMC Networks **Speaker** ![Gina-Mingioni](https://www.matrixformedia.com/hs-fs/hubfs/Gina-Mingioni.png?width=200&height=200&name=Gina-Mingioni.png "Gina-Mingioni") Gina Mingioni *SVP, Strategy & Operations, * Comcast Advertising **Speaker** ![Kelly-Abcarian](https://www.matrixformedia.com/hs-fs/hubfs/Kelly-Abcarian.png?width=200&height=200&name=Kelly-Abcarian.png "Kelly-Abcarian") Kelly Abcarian *General Manager, Nielsen Advanced Video Advertising Group, *Nielsen **Speaker**       --- ## October Session ###### Tuesday, October 20, 2020 at 2PM EST ##### **How are Consumer Habits and Attitudes Impacting OTT Video** Magid's Jill Rosengard Hill will share recent survey insights on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead. [ WATCH THE ON-DEMAND CONVERSATION ](https://bit.ly/3owbfRr) ![Tim-Hanlon-1](https://www.matrixformedia.com/hs-fs/hubfs/Tim-Hanlon-1.png?width=200&height=200&name=Tim-Hanlon-1.png "Tim-Hanlon-1") Tim Hanlon *CEO, *The Vertere Group **Moderator** ![Jill-Rosengard-Hill](https://www.matrixformedia.com/hs-fs/hubfs/Jill-Rosengard-Hill.png?width=200&height=200&name=Jill-Rosengard-Hill.png "Jill-Rosengard-Hill") Jill Rosengard-Hill *EVP, *Magid **Presenter**             --- ## November Session ###### Tuesday, November 17, 2020 at 2PM EST ##### **Local TV/ Video Advertising:  A Reality Check** It's a post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising; join us for our November "Matrix Candid Conversation" as we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV. [ WATCH THE ON-DEMAND CONVERSATION ](https://bit.ly/35UCTQH) ![Mark-Gorman-3](https://www.matrixformedia.com/hs-fs/hubfs/Mark-Gorman-3.png?width=200&height=200&name=Mark-Gorman-3.png "Mark-Gorman-3") Mark Gorman *CEO, *Matrix Solutions **Moderator**   ![Andrew-Ward](https://www.matrixformedia.com/hs-fs/hubfs/Andrew-Ward.png?width=200&height=200&name=Andrew-Ward.png "Andrew-Ward") Andrew Ward *President, *Ampersand **Speaker**   ![John-Vilade](https://www.matrixformedia.com/hs-fs/hubfs/John-Vilade.png?width=200&height=200&name=John-Vilade.png "John-Vilade") John Vilade *Head of Advertising Sales,* Premion **Speaker** ![Maggie-Drake-1](https://www.matrixformedia.com/hs-fs/hubfs/Maggie-Drake-1.png?width=200&height=200&name=Maggie-Drake-1.png "Maggie-Drake-1") Maggie Drake *Sr. Director - OTT Partnerships, **E.W. Scripps / Octane* **Speaker**       --- ## December Session ###### Tuesday, December 15, 2020 at 2PM EST ##### **WTF Just Happened (And What's Ahead)** We turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers. Join us as Brenda Hetrick, CRO for Matrix, interviews MediaVillage founder Jack Myers. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/304275/) ![Brenda-Hetrick-New-1](https://www.matrixformedia.com/hs-fs/hubfs/Brenda-Hetrick-New-1.png?width=200&height=200&name=Brenda-Hetrick-New-1.png "Brenda-Hetrick-New-1") Brenda Hetrick *CRO, *Matrix Solutions **Moderator** ![Jack-Myers](https://www.matrixformedia.com/hubfs/Jack-Myers.png "Jack-Myers") Jack Myers *Founder & CEO, * Media Village **Presenter**             --- ## January Session ###### Tuesday, January 19, 2021 at 2PM EST ##### Local TV's (Happy?) New Year: Views From the Top We kick off the New Year with an executive-level view from top leaders of some of the most influential media companies today, discussing what's ahead for the local broadcast television business in 2021. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/287817/) ![Mark-Gorman-3](https://www.matrixformedia.com/hs-fs/hubfs/Mark-Gorman-3.png?width=200&height=200&name=Mark-Gorman-3.png "Mark-Gorman-3") Mark Gorman *CEO, *Matrix Solutions **Moderator** ![Steve-Pruitt](https://www.matrixformedia.com/hs-fs/hubfs/Steve-Pruitt.png?width=200&height=200&name=Steve-Pruitt.png "Steve-Pruitt") Steve Pruett *Executive Chairman of the Board, *CMG/Apollo **Speaker** ![Emily-Barr](https://www.matrixformedia.com/hs-fs/hubfs/Emily-Barr.png?width=200&height=200&name=Emily-Barr.png "Emily-Barr") Emily Barr *President & CEO, *Graham Media **Speaker** ![Pat-LaPlatney](https://www.matrixformedia.com/hs-fs/hubfs/Pat-LaPlatney.png?width=200&height=200&name=Pat-LaPlatney.png "Pat-LaPlatney") Pat LaPlatney *President/Co-CEO, *Gray Television Inc **Speaker**       --- ## February Session ###### Tuesday, February 16, 2021 at 2PM EST ##### What Local Media Advertisers Want In the February Media Ad Sales Summit Candid Conversation, we heat up two seats from the buy-side of the aisle and tee up conversation with some of local media's leading ad spenders to find out what's working, what's not - and what lies ahead. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/350199/) ![Brenda-Hetrick-New-1](https://www.matrixformedia.com/hs-fs/hubfs/Brenda-Hetrick-New-1.png?width=200&height=200&name=Brenda-Hetrick-New-1.png "Brenda-Hetrick-New-1") Brenda Hetrick *CRO, *Matrix Solutions **Moderator**   ![Kathy-Doyle](https://www.matrixformedia.com/hs-fs/hubfs/Kathy-Doyle.png?width=200&height=200&name=Kathy-Doyle.png "Kathy-Doyle") Kathy Doyle *EVP, Local Investment, *MAGNA Global **Speaker** ![Jennifer-Hungerbuhler](https://www.matrixformedia.com/hs-fs/hubfs/Jennifer-Hungerbuhler.png?width=200&height=200&name=Jennifer-Hungerbuhler.png "Jennifer-Hungerbuhler") Jennifer Hungerbuhler *EVP/MD, Local Video & Audio Investment, * dentsu **Speaker**                --- ## March Session ###### Tuesday, March 16, 2021 at 2PM EST ##### Local Media Fights Back Bucking the common narrative that local media is losing relevance against Big Tech, we spotlight innovation from the field that begs to differ! [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/379991483/) ![Tim-Hanlon-1](https://www.matrixformedia.com/hs-fs/hubfs/Tim-Hanlon-1.png?width=200&height=200&name=Tim-Hanlon-1.png "Tim-Hanlon-1") Tim Hanlon *CEO, *The Vertere Group **Moderator**     ![Catherine-Badelamente-2](https://www.matrixformedia.com/hs-fs/hubfs/Catherine-Badelamente-2.png?width=200&height=200&name=Catherine-Badelamente-2.png "Catherine-Badelamente-2") Catherine Badalmente *VP and CIO*, Graham Media Group **Speaker**   ![Pam-Russo-1](https://www.matrixformedia.com/hs-fs/hubfs/Pam-Russo-1.png?width=200&height=200&name=Pam-Russo-1.png "Pam-Russo-1") Pamela Russo *SVP and GM* *Radio.com*, Entercom **Speaker**   ![Lisa-Bishop-1](https://www.matrixformedia.com/hs-fs/hubfs/Lisa-Bishop-1.png?width=200&height=200&name=Lisa-Bishop-1.png "Lisa-Bishop-1") Lisa Bishop *Chief Digital Officer*, Allen Media Broadcasting **Speaker**         --- ## April Session ###### Tuesday, April 20, 2021 at 2PM EST ##### Automating the Buy/ Sell Manual Transactions and Processes In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain. MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/97269261/) ![Mark-Gorman-3](https://www.matrixformedia.com/hs-fs/hubfs/Mark-Gorman-3.png?width=200&height=200&name=Mark-Gorman-3.png "Mark-Gorman-3") Mark Gorman *CEO, *Matrix Solutions **Moderator**     ![Missy-Evenson](https://www.matrixformedia.com/hs-fs/hubfs/Missy-Evenson.png?width=200&height=200&name=Missy-Evenson.png "Missy-Evenson") Missy Evenson *VP of Sales, Local Media*, Scripps **Speaker**   ![Barbara-Bekkedahl](https://www.matrixformedia.com/hs-fs/hubfs/Barbara-Bekkedahl.png?width=200&height=200&name=Barbara-Bekkedahl.png "Barbara-Bekkedahl") Barbara Bekkedahl *President, Weather Group Ad Sales & Client Partnerships*, The Weather Channel **Speaker** ![Becky-Meyer](https://www.matrixformedia.com/hs-fs/hubfs/Becky-Meyer.png?width=200&height=200&name=Becky-Meyer.png "Becky-Meyer") Becky Meyer *SVP, National Sales*, Gray Television Inc **Speaker**         --- ## May Session ###### Tuesday, May 18, 2021 at 2PM EST ##### US Media's Regulatory Outlook A new administration portends changes to the entire media regulation landscape; in this exclusive Candid Conversation we discuss what's ahead for key issues like broadcast retrans/must-carry, local media ownership, consumer privacy, and more. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/468873343/) ![Tim-Hanlon-1](https://www.matrixformedia.com/hs-fs/hubfs/Tim-Hanlon-1.png?width=200&height=200&name=Tim-Hanlon-1.png "Tim-Hanlon-1") Tim Hanlon *Founder & CEO, * The Vertere Group **Moderator**   ![David-Oxenford](https://www.matrixformedia.com/hs-fs/hubfs/David-Oxenford.png?width=200&height=200&name=David-Oxenford.png "David-Oxenford") David Oxenford *Partner, *The law firm of Wilkinson Barker Knauer LLP **Speaker** ![Eriq-Gardner](https://www.matrixformedia.com/hs-fs/hubfs/Eriq-Gardner.png?width=200&height=200&name=Eriq-Gardner.png "Eriq-Gardner") Eriq Gardner *Senior Editor, * The Hollywood Reporter **Speaker**          --- ## June Session ###### Tuesday, June 15, 2021 at 2PM ET ##### Broadcast Media's New Groove Broadcast Media groups are growing and powering the engines behind a wide range of synergistic cross-media enterprises; we discuss the challenges and opportunities with some who are leading the charge. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/739870204/) ![Brenda-Hetrick-New-1](https://www.matrixformedia.com/hs-fs/hubfs/Brenda-Hetrick-New-1.png?width=200&height=200&name=Brenda-Hetrick-New-1.png "Brenda-Hetrick-New-1") Brenda Hetrick *CRO, * Matrix Solutions **Moderator**     ![Tom-OBrien-1](https://www.matrixformedia.com/hs-fs/hubfs/Tom-OBrien-1.png?width=200&height=200&name=Tom-OBrien-1.png "Tom-OBrien-1") Tom O'Brien *President, *The Weather Group * EVP*, Allen Media Group **Speaker**   ![Brian-Lawlor-1](https://www.matrixformedia.com/hs-fs/hubfs/Brian-Lawlor-1.png?width=200&height=200&name=Brian-Lawlor-1.png "Brian-Lawlor-1") Brian Lawlor *President, Local Media*, E.W. Scripps **Speaker**   ![Bill-Sally-1](https://www.matrixformedia.com/hs-fs/hubfs/Bill-Sally-1.png?width=200&height=200&name=Bill-Sally-1.png "Bill-Sally-1") William Sally *EVP, Sales, * Nexstar Broadcasting Group **Speaker**         --- ## August Session ###### Tuesday, August 17, 2021 at 2PM ET ##### Ad Buy/Sell Automation: Now and When? The TV industry’s march toward automating ad processes and improving transactional efficiencies is well underway - but just how quickly and judiciously is up for debate. What’s been done, what’s still left to do - and how can “both sides” of the ad supply/demand equation better partner to speed up success? [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/656567220/) ![Joe-Lampert-1](https://www.matrixformedia.com/hs-fs/hubfs/Joe-Lampert-1.png?width=200&height=200&name=Joe-Lampert-1.png "Joe-Lampert-1") Joe Lampert *Senior Program Manager, *CNOmniMedia **Moderator**   ![Mark-McKee-1](https://www.matrixformedia.com/hs-fs/hubfs/Mark-McKee-1.png?width=200&height=200&name=Mark-McKee-1.png "Mark-McKee-1") Mark McKee *SVP & Chief Revenue Officer*, FreeWheel **Speaker**   ![Jay-Stevens-1](https://www.matrixformedia.com/hs-fs/hubfs/Jay-Stevens-1.png?width=200&height=200&name=Jay-Stevens-1.png "Jay-Stevens-1") Jay Stevens *President, * Hudson MX **Speaker**   ![Fraser-Woollard](https://www.matrixformedia.com/hs-fs/hubfs/Fraser-Woollard.png?width=200&height=200&name=Fraser-Woollard.png "Fraser-Woollard") Fraser Woollard *SVP Business Development*, Mediaocean **Speaker** ![Mark-Gorman-3](https://www.matrixformedia.com/hs-fs/hubfs/Mark-Gorman-3.png?width=200&height=200&name=Mark-Gorman-3.png "Mark-Gorman-3") Mark Gorman *CEO*, Matrix Solutions **Speaker**      --- ## September Session ###### Tuesday, September 21, 2021 at 2PM ET ##### Ad-Supported Streaming TV FTW The rapid rise and widespread penetration of ad-supported streaming television offerings is the media story of the young decade, and its growth trajectory among consumers and marketers appears limitless. We dig into how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. [ WATCH THE ON-DEMAND CONVERSATION ](https://online.flippingbook.com/view/285730229/) ![Brenda-Hetrick-New-1](https://www.matrixformedia.com/hubfs/Brenda-Hetrick-New-1.png "Brenda-Hetrick-New-1") Brenda Hetrick *CRO, * Matrix Solutions **Moderator**   ![Michael-Tiecher](https://www.matrixformedia.com/hubfs/Michael-Tiecher.png "Michael-Tiecher") Michael Teicher *Chief Revenue Officer*, E.W. Scripps **Speaker**   ![Ian-Donnelly-2](https://www.matrixformedia.com/hubfs/Ian-Donnelly-2.png "Ian-Donnelly-2") Ian Donnelly *Manager, Ad Operations*, Cinedigm **Speaker**   ![Raoul](https://www.matrixformedia.com/hubfs/Raoul.png "Raoul") Raoul Marinescu *President, Streaming Sales, *Local Now/ Entertainment Studios **Speaker**       --- ## Upcoming Conversation Topics ## Don't Miss Out On Updates Stay tuned for more information on these vital industry issues! - Ad Sales Automation & AI - Programmatic Ad Sales - Data-Enabled Linear & Cross-Platform Sales - Fast, OTT, CTV & AVOD - Local TV Advertising in a Digital World - Dynamic Pricing - ATSC 3.0/Nextgen TV Advertising   Sign up to receive all the latest Candid Conversation updates! ### **Take a look**** back at the full 2020 Media Ad Sales Summit** [ Summit 2020 in Rearview ](https://www.matrixformedia.com/mediaadsalessummit-2020/?hsLang=en-us)