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Matrix announces the Media Ad Sales Summit Candid Conversations Series!

In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, the new monthly series will deliver the Summit's valuable content in candid conversation format virtually.

Each 30-minute webinar, will feature in-depth conversations and discussions on the relevant topics directly affecting the industry today. With insights from top industry leaders, this engaging series will give you a front-row seat to the challenges, trends, and opportunities that are shaping the future of media ad sales!


What is the Media Ad Sales Summit Candid Conversation Series?


This Candid Conversation Series will consist of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future.

Each session will be held in a virtual format with a designated moderator, panel, and topic. These heavy hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion.

Find more information on each session scheduled to date below, register to join, and we will see there!

Join the Next Conversation

WTF Just Happened (And What's Ahead)

December 15, 2020
2PM, EST

REGISTER

Why Join the Conversations?

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“Front Row Seat” to Virtually Network with Industry Leaders

Join the Convergence Conversation to Help Reduce Buy/Sell Side Friction

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Discover New Ways to Automate the Media Ad Sales Process

Gain Advanced Insights and Key Takeaways to Apply to your MO Today

What to Expect

Take a look back at the full panel and keynote sessions from the 4th Annual Media As Sales Summit, held in January 2020. This will give you a glimpse at the type of impactful content that will be covered during this conversation series.

Click the download button to access your copy of Matrix’s Media Ad Sales Summit Insights eBook. Each panel from the 2020 Summit  is listed with a summary of the content covered and the full panel video.

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Candid Conversations Sessions

A Message From Your Co-Hosts

Welcome to Matrix Solutions’ Media Ad Sales Summit Candid Conversations Series! We knew five years ago that by working together as an industry, we could come together to advance the way we buy and sell advertising and with that idea - the Media Ad Sales Summit was born. Although, the last four years we have hosted an in-person summit that consisted of 2 days of high-impact discussions on relevant topics that impact the industry, we are looking forward to extending that premise and delivering the same valuable content this year, in a virtual setting. We hope you will join us for our candid conversations throughout this series and look forward to connecting with you!

With Gratitude,
Mark Gorman, CEO, Matrix Solutions & Brenda Hetrick, CRO, Matrix Solutions

September Session

Tuesday, September 22, 2020 at 2PM EST
Addressable Advertising

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution.  We discuss the state of addressability with sellers at the forefront.

WATCH THE ON-DEMAND CONVERSATION
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Kim-Kelleher

Brenda Hetrick

CRO, Matrix Solutions

Moderator

Kim Kelleher

President, Advertising Sales & Partnerships, AMC Networks

Speaker

Gina-Mingioni
Kelly-Abcarian

Gina Mingioni

SVP, Strategy & Operations, Comcast Advertising

Speaker

Kelly Abcarian

General Manager, Nielsen Advanced Video Advertising Group, Nielsen

Speaker


October Session

Tuesday, October 20, 2020 at 2PM EST
How are Consumer Habits and Attitudes Impacting OTT Video

Magid's Jill Rosengard Hill will share recent survey insights on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead.

WATCH THE ON-DEMAND CONVERSATION
Tim-Hanlon

Tim Hanlon

CEO, The Vertere Group

Moderator

Jill-Rosengard-Hill

Jill Rosengard-Hill

EVP, Magid

Presenter


November Session

Tuesday, November 17, 2020 at 2PM EST
Local TV/ Video Advertising:  A Reality Check

It's a post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising; join us for our November "Matrix Candid Conversation" as we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV.

WATCH THE ON-DEMAND CONVERSATION
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Andrew-Ward

Mark Gorman

CEO, Matrix Solutions

Moderator

 

Andrew Ward

President, Ampersand

Speaker

 

John-Vilade
Maggie-Drake-1

John Vilade

Head of Advertising Sales, Premion

Speaker

Maggie Drake

Sr. Director - OTT Partnerships, E.W. Scripps / Octane

Speaker


December Session

Tuesday, December 15, 2020 at 2PM EST
WTF Just Happened (And What's Ahead)

We turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers. Join us as Brenda Hetrick, CRO for Matrix, interviews Media Village founder Jack Myers.

REGISTER
Brenda-Hetrick-New-1

Brenda Hetrick

CRO, Matrix Solutions

Moderator

Jack-Myers

Jack Myers

Founder & CEO, Media Village

Presenter


Upcoming Conversation Topics

Don't Miss Out On Updates

Stay tuned for more information on these vital industry issues!


  • Ad Sales Automation & AI
  • Programmatic Ad Sales
  • Data-Enabled Linear & Cross-Platform Sales
  • Fast, OTT, CTV & AVOD
  • Local TV Advertising in a Digital World
  • Dynamic Pricing
  • ATSC 3.0/Nextgen TV Advertising

 

Sign up to receive all the latest Candid Conversation updates!

Take a look back at the full 2020 Media Ad Sales Summit

Summit 2020 in Rearview