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Media Ad Sales Summit 2022

Matrix is optimistic and excited to announce the annual Media Ad Sales Summit will return to Miami Beach, FL., January 19-21, 2022, at the Nobu Hotel.

Our annual industry-wide event is focused on all things media and technology at the cross-roads of advertising revenue and is designed for media, advertising, and technology executives committed to advancing the future of media ad sales.

Summit sessions will focus on building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency, while reducing the friction between the buy and sell sides when it comes to selling advertising inventory in an omnichannel market.

Early bird registration now open, here.

Summit 2022 Logo Matrix Register

Matrix announces the Media Ad Sales Summit Candid Conversations Series

In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, the new monthly series will deliver the Summit's valuable content in candid conversation format virtually.

Each 40-minute webinar, will feature in-depth conversations and discussions on the relevant topics directly affecting the industry today. With insights from top industry leaders, this engaging series will give you a front-row seat to the challenges, trends, and opportunities that are shaping the future of media ad sales!


Subscribe to Candid Conversation Updates Below:

What is the Media Ad Sales Summit Candid Conversation Series?


This Candid Conversation Series will consist of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future.

Each session will be held in a virtual format with a designated moderator, panel, and topic. These heavy hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion.

Find more information on each session scheduled to date below, register to join, and we will see there!

Join the Next Conversation

Ad Buy/Sell Automation: Now and When?

August 17, 2021
2PM, ET

REGISTER HERE

Why Join the Conversations?

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“Front Row Seat” to Virtually Network with Industry Leaders

Join the Convergence Conversation to Help Reduce Buy/Sell Side Friction

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Discover New Ways to Automate the Media Ad Sales Process

Gain Advanced Insights and Key Takeaways to Apply to your MO Today

Candid Conversations Sessions

A Message From Your Co-Hosts

Welcome to Matrix Solutions’ Media Ad Sales Summit Candid Conversations Series! We knew five years ago that by working together as an industry, we could come together to advance the way we buy and sell advertising and with that idea - the Media Ad Sales Summit was born. Although, the last four years we have hosted an in-person summit that consisted of 2 days of high-impact discussions on relevant topics that impact the industry, we are looking forward to extending that premise and delivering the same valuable content this year, in a virtual setting. We hope you will join us for our candid conversations throughout this series and look forward to connecting with you!

With Gratitude,
Mark Gorman, CEO, Matrix Solutions & Brenda Hetrick, CRO, Matrix Solutions

September Session

Tuesday, September 22, 2020 at 2PM EST
Addressable Advertising

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution.  We discuss the state of addressability with sellers at the forefront.

WATCH THE ON-DEMAND CONVERSATION
Brenda-Hetrick-New-1
Kim-Kelleher

Brenda Hetrick

CRO, Matrix Solutions

Moderator

Kim Kelleher

President, Advertising Sales & Partnerships, AMC Networks

Speaker

Gina-Mingioni
Kelly-Abcarian

Gina Mingioni

SVP, Strategy & Operations, Comcast Advertising

Speaker

Kelly Abcarian

General Manager, Nielsen Advanced Video Advertising Group, Nielsen

Speaker


October Session

Tuesday, October 20, 2020 at 2PM EST
How are Consumer Habits and Attitudes Impacting OTT Video

Magid's Jill Rosengard Hill will share recent survey insights on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead.

WATCH THE ON-DEMAND CONVERSATION
Tim-Hanlon

Tim Hanlon

CEO, The Vertere Group

Moderator

Jill-Rosengard-Hill

Jill Rosengard-Hill

EVP, Magid

Presenter


November Session

Tuesday, November 17, 2020 at 2PM EST
Local TV/ Video Advertising:  A Reality Check

It's a post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising; join us for our November "Matrix Candid Conversation" as we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV.

WATCH THE ON-DEMAND CONVERSATION
Mark-Gorman-1
Andrew-Ward

Mark Gorman

CEO, Matrix Solutions

Moderator

 

Andrew Ward

President, Ampersand

Speaker

 

John-Vilade
Maggie-Drake-1

John Vilade

Head of Advertising Sales, Premion

Speaker

Maggie Drake

Sr. Director - OTT Partnerships, E.W. Scripps / Octane

Speaker


December Session

Tuesday, December 15, 2020 at 2PM EST
WTF Just Happened (And What's Ahead)

We turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers. Join us as Brenda Hetrick, CRO for Matrix, interviews MediaVillage founder Jack Myers.

WATCH THE ON-DEMAND CONVERSATION
Brenda-Hetrick-New-1

Brenda Hetrick

CRO, Matrix Solutions

Moderator

Jack-Myers

Jack Myers

Founder & CEO, Media Village

Presenter


January Session

Tuesday, January 19, 2021 at 2PM EST
Local TV's (Happy?) New Year: Views From the Top

We kick off the New Year with an executive-level view from top leaders of some of the most influential media companies today, discussing what's ahead for the local broadcast television business in 2021.

WATCH THE ON-DEMAND CONVERSATION
Mark-Gorman-1
Steve-Pruitt

Mark Gorman

CEO, Matrix Solutions

Moderator

 

Steve Pruett

Executive Chairman of the Board, CMG/Apollo

Speaker

 

Emily-Barr
Pat-LaPlatney

Emily Barr

President & CEO, Graham Media

Speaker

Pat LaPlatney

President/Co-CEO, Gray Television Inc

Speaker


February Session

Tuesday, February 16, 2021 at 2PM EST
What Local Media Advertisers Want

In the February Media Ad Sales Summit Candid Conversation, we heat up two seats from the buy-side of the aisle and tee up conversation with some of local media's leading ad spenders to find out what's working, what's not - and what lies ahead.

WATCH THE ON-DEMAND CONVERSATION
Brenda-Hetrick-New-1

Brenda Hetrick

CRO, Matrix Solutions

Moderator

 

Kathy-Doyle

Kathy Doyle

EVP, Local Investment,
MAGNA Global

Speaker

 

Jennifer-Hungerbuhler

Jennifer Hungerbuhler

EVP/MD, Local Video & Audio Investment,
dentsu

Speaker

 


March Session

Tuesday, March 16, 2021 at 2PM EST
Local Media Fights Back

Bucking the common narrative that local media is losing relevance against Big Tech, we spotlight innovation from the field that begs to differ!

WATCH THE ON-DEMAND CONVERSATION
Tim-Hanlon
Catherine-Badelamente

Tim Hanlon

CEO, The Vertere Group

Moderator

 

Catherine Badalmente

VP and CIO, Graham Media Group

Speaker

 

Pam-Russo
Lisa-Bishop

Pamela Russo

SVP and GM Radio.com, Entercom

Speaker

Lisa Bishop

Chief Digital Officer, Allen Media Broadcasting

Speaker


April Session

Tuesday, April 20, 2021 at 2PM EST
Automating the Buy/ Sell Manual Transactions and Processes

In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain.

MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.

 

WATCH THE ON-DEMAND CONVERSATION
Mark-Gorman-1
Missy-Evenson

Mark Gorman

CEO, Matrix Solutions

Moderator

 

Missy Evenson

VP of Sales, Local Media, Scripps

Speaker

Barbara-Bekkedahl
Becky-Meyer

Barbara Bekkedahl

President, Weather Group Ad Sales & Client Partnerships, The Weather Channel

Speaker

Becky Meyer

SVP, National Sales, Gray Television Inc

Speaker


May Session

Tuesday, May 18, 2021 at 2PM EST
US Media's Regulatory Outlook

A new administration portends changes to the entire media regulation landscape; in this exclusive Candid Conversation we discuss what's ahead for key issues like broadcast retrans/must-carry, local media ownership, consumer privacy, and more.

 

WATCH THE ON-DEMAND CONVERSATION
Tim-Hanlon-1

Tim Hanlon

Founder & CEO,
The Vertere Group

Moderator

 

David-Oxenford

David Oxenford

Partner,
The law firm of Wilkinson Barker Knauer LLP

Speaker

 

Eriq-Gardner

Eriq Gardner

Senior Editor,
The Hollywood Reporter

Speaker

 


June Session

Tuesday, June 15, 2021 at 2PM ET
Broadcast Media's New Groove

Broadcast Media groups are growing and powering the engines behind a wide range of synergistic cross-media enterprises; we discuss the challenges and opportunities with some who are leading the charge.

WATCH THE ON-DEMAND CONVERSATION
Brenda-Hetrick-New-1
Tom-OBrien

Brenda Hetrick

CRO,
Matrix Solutions

Moderator

 

Tom O'Brien

President, The Weather Group
EVP
, Allen Media Group

Speaker

 

Brian-Lawlor
Bill-Sally

Brian Lawlor

President, Local Media,
E.W. Scripps

Speaker

William Sally

EVP, Sales,
Nexstar Broadcasting Group

Speaker


August Session

Tuesday, August 17, 2021 at 2PM ET
Ad Buy/Sell Automation: Now and When?

The TV industry’s march toward automating ad processes and improving transactional efficiencies is well underway - but just how quickly and judiciously is up for debate. What’s been done, what’s still left to do - and how can “both sides” of the ad supply/demand equation better partner to speed up success?

 

REGISTER HERE
Joe-Lampert
Mark-McKee

Joe Lampert

Senior Program Manager, CNOmniMedia

Moderator

 

Mark McKee

SVP & Chief Revenue Officer, FreeWheel

Speaker

 

Jay-Stevens
Fraser-Woollard
Mark-Gorman-1

Jay Stevens

President,
Hudson MX

Speaker

Fraser Woollard

SVP Business Development, Mediaocean

Speaker

Mark Gorman

CEO,
Matrix Solutions

Speaker


Upcoming Conversation Topics

Don't Miss Out On Updates

Stay tuned for more information on these vital industry issues!


  • Ad Sales Automation & AI
  • Programmatic Ad Sales
  • Data-Enabled Linear & Cross-Platform Sales
  • Fast, OTT, CTV & AVOD
  • Local TV Advertising in a Digital World
  • Dynamic Pricing
  • ATSC 3.0/Nextgen TV Advertising

 

Sign up to receive all the latest Candid Conversation updates!

Take a look back at the full 2020 Media Ad Sales Summit

Summit 2020 in Rearview