Media Ad Sales Summit Candid Conversations

Media Ad Sales Summit 2022

Matrix is optimistic and excited to announce the annual Media Ad Sales Summit will return to Miami Beach, FL., January 19-21, 2022, at the Nobu Hotel.

Our annual industry-wide event is focused on all things media and technology at the cross-roads of advertising revenue and is designed for media, advertising, and technology executives committed to advancing the future of media ad sales.

Summit sessions will focus on building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency, while reducing the friction between the buy and sell sides when it comes to selling advertising inventory in an omnichannel market.

Early bird registration now open, here.

In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, the new monthly series will deliver the Summit's valuable content in candid conversation format virtually.

Each 40-minute webinar, will feature in-depth conversations and discussions on the relevant topics directly affecting the industry today. With insights from top industry leaders, this engaging series will give you a front-row seat to the challenges, trends, and opportunities that are shaping the future of media ad sales!

This Candid Conversation Series will consist of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future.

Each session will be held in a virtual format with a designated moderator, panel, and topic. These heavy hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion.

Find more information on each session scheduled to date below, register to join, and we will see there!

Welcome to Matrix Solutions’ Media Ad Sales Summit Candid Conversations Series! We knew five years ago that by working together as an industry, we could come together to advance the way we buy and sell advertising and with that idea - the Media Ad Sales Summit was born. Although, the last four years we have hosted an in-person summit that consisted of 2 days of high-impact discussions on relevant topics that impact the industry, we are looking forward to extending that premise and delivering the same valuable content this year, in a virtual setting. We hope you will join us for our candid conversations throughout this series and look forward to connecting with you!

With Gratitude,
Mark Gorman, CEO, Matrix Solutions & Brenda Hetrick, CRO, Matrix Solutions

Automating the Buy/ Sell Manual Transactions and Processes

In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain.

MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.