Matrix announces the Media Ad Sales Summit Candid Conversations Series

What is the Media Ad Sales Summit Candid Conversation Series?

This Candid Conversation Series consists of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future.

Each session is held in a virtual format with a designated moderator, panel, and topic. These heavy-hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion.

Find more information on all of our Candid Conversations below!

Addressable Advertising

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution.  We discuss the state of addressability with sellers at the forefront.

How are Consumer Habits and Attitudes Impacting OTT Video

Magid's Jill Rosengard Hill will share recent survey insights on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead.

Local TV/ Video Advertising:  A Reality Check

It's a post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising; join us for our November "Matrix Candid Conversation" as we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV.

WTF Just Happened (And What's Ahead)

We turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers. Join us as Brenda Hetrick, CRO for Matrix, interviews MediaVillage founder Jack Myers.

Local TV's (Happy?) New Year: Views From the Top

We kick off the New Year with an executive-level view from top leaders of some of the most influential media companies today, discussing what's ahead for the local broadcast television business in 2021.

What Local Media Advertisers Want

In the February Media Ad Sales Summit Candid Conversation, we heat up two seats from the buy-side of the aisle and tee up conversation with some of local media's leading ad spenders to find out what's working, what's not - and what lies ahead.

Local Media Fights Back

Bucking the common narrative that local media is losing relevance against Big Tech, we spotlight innovation from the field that begs to differ!

Automating the Buy/ Sell Manual Transactions and Processes

In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain.

MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.

US Media's Regulatory Outlook

A new administration portends changes to the entire media regulation landscape; in this exclusive Candid Conversation we discuss what's ahead for key issues like broadcast retrans/must-carry, local media ownership, consumer privacy, and more.

Broadcast Media's New Groove

Broadcast Media groups are growing and powering the engines behind a wide range of synergistic cross-media enterprises; we discuss the challenges and opportunities with some who are leading the charge.

Ad Buy/Sell Automation: Now and When?

The TV industry’s march toward automating ad processes and improving transactional efficiencies is well underway - but just how quickly and judiciously is up for debate. What’s been done, what’s still left to do - and how can “both sides” of the ad supply/demand equation better partner to speed up success?

Ad-Supported Streaming TV FTW

The rapid rise and widespread penetration of ad-supported streaming television offerings is the media story of the young decade, and its growth trajectory among consumers and marketers appears limitless. We dig into how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead.