Media Ad Sales Summit Candid Conversations

In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, the new monthly series delivered the Summit's valuable content in candid conversation format virtually.

Each 40-minute webinar featured in-depth conversations and discussions on the relevant topics directly affecting the industry today. With insights from top industry leaders, this engaging series will give you a front-row seat to the challenges, trends, and opportunities that are shaping the future of media ad sales!

This Candid Conversation Series consists of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future.

Each session is held in a virtual format with a designated moderator, panel, and topic. These heavy-hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion.

Find more information on all of our Candid Conversations below!

Welcome to Matrix Solutions’ Media Ad Sales Summit Candid Conversations Series! We knew five years ago that by working together as an industry, we could come together to advance the way we buy and sell advertising and with that idea - the Media Ad Sales Summit was born. Although, the last four years we have hosted an in-person summit that consisted of 2 days of high-impact discussions on relevant topics that impact the industry, we are looking forward to extending that premise and delivering the same valuable content this year, in a virtual setting. We hope you will join us for our candid conversations throughout this series and look forward to connecting with you!

With Gratitude,
Mark Gorman, CEO, Matrix Solutions & Brenda Hetrick, CRO, Matrix Solutions

Media Ad Sales Transformation

Join us for a special candid conversation event to talk about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence.

Automating the Buy/ Sell Manual Transactions and Processes

In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain.

MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.