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Matrix announces the Media Ad Sales Summit Candid Conversations Series

In lieu of the annual, in-person Media Ad Sales Summit, originally scheduled for January 2021, the new monthly series delivered the Summit's valuable content in candid conversation format virtually.

Each 40-minute webinar featured in-depth conversations and discussions on the relevant topics directly affecting the industry today. With insights from top industry leaders, this engaging series will give you a front-row seat to the challenges, trends, and opportunities that are shaping the future of media ad sales!


Subscribe to Media Ad Sales Summit Updates Below:

What is the Media Ad Sales Summit Candid Conversation Series?


This Candid Conversation Series consists of one panel per month, each focused on a different area of Media Ad Sales that directly affects your day-to-day business, both now and in the future.

Each session is held in a virtual format with a designated moderator, panel, and topic. These heavy-hitting yet quick-hit panel sessions will only take about 30-40 minutes each, making every minute count with valuable insights and a platform allowing for Q&A to let you join the discussion.

Find more information on all of our Candid Conversations below!

BONUS SESSION

Media Ad Sales Transformation

Wednesday, June 15, 2022
2PM EST

Watch On-Demand Here

*Details Below*

Why Join the Conversations?

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  • “Front Row Seat” to Virtually Network with Industry Leaders.
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  • Join the Convergence Conversation to Reduce Buy/Sell Side Friction
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  • Discover New Ways to Automate the Media Ad Sales Process
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  • Gain Advanced Insights and Key Takeaways to Apply to your MO Today

Candid Conversations Sessions

A Message From Your Co-Hosts

Welcome to Matrix Solutions’ Media Ad Sales Summit Candid Conversations Series! We knew five years ago that by working together as an industry, we could come together to advance the way we buy and sell advertising and with that idea - the Media Ad Sales Summit was born. Although, the last four years we have hosted an in-person summit that consisted of 2 days of high-impact discussions on relevant topics that impact the industry, we are looking forward to extending that premise and delivering the same valuable content this year, in a virtual setting. We hope you will join us for our candid conversations throughout this series and look forward to connecting with you!

With Gratitude,
Mark Gorman, CEO, Matrix Solutions & Brenda Hetrick, CRO, Matrix Solutions

BONUS SESSION: JUNE 2022

Wednesday, June 15, 2022 at 2PM EST
Media Ad Sales Transformation

Join us for a special candid conversation event to talk about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence.

Mark-Gorman-3

Mark Gorman

CEO,
Matrix Solutions

Moderator

Ann-Hailer

Ann Hailer

President,
CoxReps

Speaker

Al-Lustgarten-2

Al Lustgarten

SVP Technology & Information Services,
Hearst Television

Speaker

Karen-Youger-2

Karen Youger

SVP Sales Operations, Gray Television

Speaker

Stephanie-Slagle

Stephanie Slagle

VP & CIO,
Graham Media Group

Speaker

 


September Session

Tuesday, September 22, 2020 at 2PM EST
Addressable Advertising

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution.  We discuss the state of addressability with sellers at the forefront.

Brenda-Hetrick-New-1

Brenda Hetrick

CRO,
Matrix Solutions

Moderator

 

Kim-Kelleher

Kim Kelleher

President, Advertising Sales & Partnerships,
AMC Networks

Speaker

Gina-Mingioni

Gina Mingioni

SVP, Strategy & Operations,
Comcast Advertising

Speaker

Kelly-Abcarian

Kelly Abcarian

General Manager, Nielsen Advanced Video Advertising Group, Nielsen

Speaker

  

  


October Session

Tuesday, October 20, 2020 at 2PM EST
How are Consumer Habits and Attitudes Impacting OTT Video

Magid's Jill Rosengard Hill will share recent survey insights on the current state of consumer viewing –  behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead.

Tim-Hanlon-1

Tim Hanlon

CEO, The Vertere Group

Moderator

Jill-Rosengard-Hill

Jill Rosengard-Hill

EVP, Magid

Presenter

  

  

  

  


November Session

Tuesday, November 17, 2020 at 2PM EST
Local TV/ Video Advertising:  A Reality Check

It's a post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising; join us for our November "Matrix Candid Conversation" as we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV.

Mark-Gorman-3

Mark Gorman

CEO, Matrix Solutions

Moderator

 

Andrew-Ward

Andrew Ward

President, Ampersand

Speaker

 

John-Vilade

John Vilade

Head of Advertising Sales, Premion

Speaker

Maggie-Drake-1

Maggie Drake

Sr. Director - OTT Partnerships, E.W. Scripps / Octane

Speaker

  

  


December Session

Tuesday, December 15, 2020 at 2PM EST
WTF Just Happened (And What's Ahead)

We turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers. Join us as Brenda Hetrick, CRO for Matrix, interviews MediaVillage founder Jack Myers.

Brenda-Hetrick-New-1

Brenda Hetrick

CRO, Matrix Solutions

Moderator

Jack-Myers

Jack Myers

Founder & CEO,
Media Village

Presenter

  

  

  

  


January Session

Tuesday, January 19, 2021 at 2PM EST
Local TV's (Happy?) New Year: Views From the Top

We kick off the New Year with an executive-level view from top leaders of some of the most influential media companies today, discussing what's ahead for the local broadcast television business in 2021.

Mark-Gorman-3

Mark Gorman

CEO, Matrix Solutions

Moderator

Steve-Pruitt

Steve Pruett

Executive Chairman of the Board, CMG/Apollo

Speaker

Emily-Barr

Emily Barr

President & CEO, Graham Media

Speaker

Pat-LaPlatney

Pat LaPlatney

President/Co-CEO, Gray Television Inc

Speaker

  

  


February Session

Tuesday, February 16, 2021 at 2PM EST
What Local Media Advertisers Want

In the February Media Ad Sales Summit Candid Conversation, we heat up two seats from the buy-side of the aisle and tee up conversation with some of local media's leading ad spenders to find out what's working, what's not - and what lies ahead.

Brenda-Hetrick-New-1

Brenda Hetrick

CRO, Matrix Solutions

Moderator

 

Kathy-Doyle

Kathy Doyle

EVP, Local Investment,
MAGNA Global

Speaker

Jennifer-Hungerbuhler

Jennifer Hungerbuhler

EVP/MD, Local Video & Audio Investment,
dentsu

Speaker

  

 

  

 

  

 


March Session

Tuesday, March 16, 2021 at 2PM EST
Local Media Fights Back

Bucking the common narrative that local media is losing relevance against Big Tech, we spotlight innovation from the field that begs to differ!

Tim-Hanlon-1

Tim Hanlon

CEO, The Vertere Group

Moderator

 

 

Catherine-Badelamente-2

Catherine Badalmente

VP and CIO, Graham Media Group

Speaker

 

Pam-Russo-1

Pamela Russo

SVP and GM Radio.com, Entercom

Speaker

 

Lisa-Bishop-1

Lisa Bishop

Chief Digital Officer, Allen Media Broadcasting

Speaker

 

  

  


April Session

Tuesday, April 20, 2021 at 2PM EST
Automating the Buy/ Sell Manual Transactions and Processes

In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain.

MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.

Mark-Gorman-3

Mark Gorman

CEO, Matrix Solutions

Moderator

 

 

Missy-Evenson

Missy Evenson

VP of Sales, Local Media, Scripps

Speaker

 

Barbara-Bekkedahl

Barbara Bekkedahl

President, Weather Group Ad Sales & Client Partnerships, The Weather Channel

Speaker

Becky-Meyer

Becky Meyer

SVP, National Sales, Gray Television Inc

Speaker

 

  

  


May Session

Tuesday, May 18, 2021 at 2PM EST
US Media's Regulatory Outlook

A new administration portends changes to the entire media regulation landscape; in this exclusive Candid Conversation we discuss what's ahead for key issues like broadcast retrans/must-carry, local media ownership, consumer privacy, and more.

Tim-Hanlon-1

Tim Hanlon

Founder & CEO,
The Vertere Group

Moderator

 

David-Oxenford

David Oxenford

Partner, The law firm of Wilkinson Barker Knauer LLP

Speaker

Eriq-Gardner

Eriq Gardner

Senior Editor,
The Hollywood Reporter

Speaker

  

  

  


June Session

Tuesday, June 15, 2021 at 2PM ET
Broadcast Media's New Groove

Broadcast Media groups are growing and powering the engines behind a wide range of synergistic cross-media enterprises; we discuss the challenges and opportunities with some who are leading the charge.

Brenda-Hetrick-New-1

Brenda Hetrick

CRO,
Matrix Solutions

Moderator

 

 

Tom-OBrien-1

Tom O'Brien

President, The Weather Group
EVP
, Allen Media Group

Speaker

 

Brian-Lawlor-1

Brian Lawlor

President, Local Media,
E.W. Scripps

Speaker

 

Bill-Sally-1

William Sally

EVP, Sales,
Nexstar Broadcasting Group

Speaker

 

  

  


August Session

Tuesday, August 17, 2021 at 2PM ET
Ad Buy/Sell Automation: Now and When?

The TV industry’s march toward automating ad processes and improving transactional efficiencies is well underway - but just how quickly and judiciously is up for debate. What’s been done, what’s still left to do - and how can “both sides” of the ad supply/demand equation better partner to speed up success?

Joe-Lampert-1

Joe Lampert

Senior Program Manager, CNOmniMedia

Moderator

 

Mark-McKee-1

Mark McKee

SVP & Chief Revenue Officer, FreeWheel

Speaker

 

Jay-Stevens-1

Jay Stevens

President,
Hudson MX

Speaker

 

Fraser-Woollard

Fraser Woollard

SVP Business Development, Mediaocean

Speaker

Mark-Gorman-3

Mark Gorman

CEO,
Matrix Solutions

Speaker

 

  


September Session

Tuesday, September 21, 2021 at 2PM ET
Ad-Supported Streaming TV FTW

The rapid rise and widespread penetration of ad-supported streaming television offerings is the media story of the young decade, and its growth trajectory among consumers and marketers appears limitless. We dig into how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead.

Brenda-Hetrick-New-1

Brenda Hetrick

CRO,
Matrix Solutions

Moderator

 

Michael-Tiecher

Michael Teicher

Chief Revenue Officer,
E.W. Scripps

Speaker

 

Ian-Donnelly-2

Ian Donnelly

Manager, Ad Operations, Cinedigm

Speaker

 

Raoul

Raoul Marinescu

President, Streaming Sales, Local Now/ Entertainment Studios

Speaker

  

  


Upcoming Conversation Topics

Don't Miss Out On Updates

Stay tuned for more information on these vital industry issues!


  • Ad Sales Automation & AI
  • Programmatic Ad Sales
  • Data-Enabled Linear & Cross-Platform Sales
  • Fast, OTT, CTV & AVOD
  • Local TV Advertising in a Digital World
  • Dynamic Pricing
  • ATSC 3.0/Nextgen TV Advertising

 

Sign up to receive all the latest Candid Conversation updates!

Take a look back at the full 2020 Media Ad Sales Summit