Matrix Solutions' Media Ad Sales Summit

Thank You to all who were able to join us at our 5th Annual Media Ad Sales Summit, held November 9-11, 2022, at our new location, the Conrad Hotel in Fort Lauderdale, FL!

We take pride in creating an environment that brings us all together as an industry to continue the discussion on transforming the media advertising marketplace. The impact and value of being able to host this Media Ad Sales Summit in-person was immeasurable and we are glad that everyone was able to connect and enjoy this event!

Each session discussed reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths and provided invaluable information that each guest was able to take away with them.

For any questions regarding this past event or questions on the next Media Ad Sales Summit, please reach out to summit@risemrktg.com.

9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW

We kick off the Summit with a powerhouse lineup of senior broadcast station group executives – sharing their up-to-the-minute insights into the current state of the US media industry, as well as what opportunities and challenges lie ahead in the new year.

Mark Gorman, CEO, Matrix Solutions – Moderator
Ann Hailer, President, Cox Reps – Interviewee
Mike Hayes, COO, Hearst Television – Interviewee
Karen Youger, SVP, Sales Operations, Gray Television – Panelist
Stephanie Slagle, VP & CIO, Graham Media Group – Panelist

9:50 AM | "SUPER PANEL": AUTOMATION & PROGRAMMATIC

The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway - fueled by an increasingly complicated array of potential avails and myriad viewing permutations, while driven by marketers’ ferocious desire to maximize TV/video spend ROI. We discuss the benefits and challenges of sales automation and programmatic transactions - and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”

Tim Hanlon, Founder & CEO, The Vertere Group – Moderator
Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
Ann Hailer, President, Cox Reps – Panelist
Anthony Greene, VP of Publisher Partnerships, Gamut – Panelist
Fraser Woollard, SVP, Business Development, Mediaocean – Panelist
Jessie De Luca, SVP, Strategy, Hudson MX – Panelist
Glennis Crowell, Director of Revenue Operations, Gray Television – Panelist

10:40 AM | NETWORKING BREAK

10:55 AM | SPONSOR REMARKS: MEDIA PANACHE

11:00 AM | PANEL: ADDRESSABLE ADVERTISING

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.

Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV – Moderator
Jamie Power, SVP, Addressable Sales & Strategy, Disney – Panelist
Larry Allen, GM/VP, Addressable Enablement, Comcast – Panelist
Brian Morse, VP, National Sales, Ampersand - Panelist

11:45 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES

A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.

Brenda Hetrick, President, Matrix Solutions – Moderator
Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
Jeff Hassan, VP, Technology Business Solutions, E.W. Scripps Company – Panelist
Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist

1:45 PM | PANEL: FAST, OTT, CTV & AVOD

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands, and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.

Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV – Moderator
Ian McPhee, Executive Director, Strategic Relationships, FreeWheel – Panelist
Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
Will Gurman, VP Global Content Partnerships, Pluto TV – Panelist

2:20 PM | SPONSOR REMARKS: GROUND TRUTH

2:25 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD

We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.

Kristin Wnuk, VP of Sales, MadHive – Moderator
Jim Long, Founder & CEO, Local BTV/Didja – Panelist
Maggie Drake, Sr. Director, OTT Partnerships, Octane/Scripps – Panelist
Jenn Scilabro, SVP, Digital Sales, Nexstar Digital – Panelist
Stephanie Slagle, VP & CIO, Graham Media Group – Panelist

3:00 PM | NETWORKING BREAK

3:10 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES

The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.

Sean Cunningham, CEO, Video Advertising Bureau – Moderator
Jo Kinsella, President, InnovidXP – Panelist
Jill Josephson, CRO, Limbik – Panelist
Josh Chasin, Chief Measurability Officer, VideoAmp – Panelist
Michael Sharp, VP, Partnerships, TVision Insights – Panelist

3:45 PM | PANEL: SPANISH-LANGUAGE MEDIA AD SALES: BURGEONING AUDIENCES & BOUNDARYLESS POSSIBILITIES

We assemble leading executives from the world of Spanish-language media to debate the seemingly limitless possibilities yet undeniable challenges in reaching and influencing today’s modern Latinx consumer.

Mark Gorman, CEO, Matrix Solutions – Moderator
Susan Oh, VP, Strategy & Operations, Gray Television/ Telemundo Station Group – Panelist
Andres Chaparro, VP/GM, WSFL-TV/Miami (Scripps) – Panelist
Jason Hall, Sr. Director of Spanish Media Sales, Gray Television/Telemundo Station Group - Panelist

4:10 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING

The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.

Adam Jacobson, Editor-in-Chief, Radio & TV Business Report – Moderator
Kurt Rao, SVP & CTO, TEGNA – Panelist
Jimshade Chaudhari, SVP Product, Marketron – Panelist
Francesco Moretti, Group Deputy CEO & CEO International, Fincons Group – Panelist

FRIDAY, NOVEMBER 11, 2022

8:00 AM | BREAKFAST

8:20 AM | MASC ROUNDTABLE

The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group examines the standard of measurement for all advertising, pinpoints manual buy-sell transactions that can be automated, and explores the development of a next-gen independent rep firm platform.

Tim Hanlon, Founder & CEO, The Vertere Group – Moderator
Mark Gorman, CEO, Matrix Solutions – Panelist
Brenda Hetrick, President, Matrix Solutions – Panelist
Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
Melanie Webb, VP/Sales Operations, TEGNA – Panelist
Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
Karen Youger, SVP, Sales Operations, Gray Television – Panelist
Jenn Scilabro, SVP, Digital Sales, Nexstar – Panelist
Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist

9:05 AM | CLOSING CONVERSATION: LOCAL MEDIA OUTLOOK '23

It's a special Summit-closing look at the industry's still-new New Year - with two of the country's most influential local media agency executives. Hear their reads of the post-holiday advertising marketplace, and their assessments of what's ahead for local ad spend in 2023.

Tim Hanlon, Founder & CEO, The Vertere Group – Interviewer
Kathy Doyle, EVP, Local Investment, Magna/IPG – Interviewee
Martha Matthews, SVP, Group Media Director, dentsu – Interviewee

Given the COVID-19 Pandemic, we had to shift our Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series has given a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!

Want to see each month's Candid Conversation? Check out each conversation on-demand here!

WHY ATTEND

Network with Influential Industry Leaders

Join the Transparent Convergence Conversation

Discover Ways to Achieve Industry-Wide Automation

Gain Insights into Reducing Buy/ Sell Side Friction

WHO HAS ATTENDED

What can you expect?

Take a peek at a few of the highlights from last year, including:

SUMMIT AGENDA

2022 SUMMIT SPONSORS

For questions regarding future sponsorship opportunities, please feel free to reach out to summit@risemrktg.com.

LUXURY LOCATION

CONRAD HOTEL
- ALL-SUITE LUXURY HOTEL ON FORT LAUDERDALE BEACH -

551 N. Fort Lauderdale Beach Blvd.,
Fort Lauderdale, Florida, 33304

QUALITY DISCUSSIONS

Media Ad Sales Summit 2020

Candid Conversation Series

KEEP THE MOMENTUM GOING!

Register today to join us in November 2022 in Ft. Lauderdale, FL for the anticipated return of the Media Ad Sales Summit!