WEDNESDAY JANUARY 19, 2022
5:00 PM | WELCOME RECEPTION
THURSDAY JANUARY 20, 2022
8:00 AM | REGISTRATION & BREAKFAST
9:00 AM | WELCOME REMARKS
• Mark Gorman, CEO, Matrix Solutions – Presenter
• Brenda Hetrick, CRO, Matrix Solutions – Presenter
• Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW
We kick off the Summit with a powerhouse lineup of senior broadcast station group executives – sharing their up-to-the-minute insights into the current state of the US media industry, as well as what opportunities and challenges lie ahead in the new year.
• Pat LaPlatney, Co-CEO & President, Gray Television – Interviewee
• Steven J. Pruett, Executive Chairman, Cox Media Group – Interviewee
• Jordan Wertlieb, President, Hearst Television – Interviewee
9:55 AM | PANEL: AD SALES AUTOMATION & AI
The TV industry’s march towards automating ad processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows – and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate.
• Joe Lampert, Senior Program Manager, CNOmniMedia – Moderator
• Jay Stevens, President, Hudson MX – Panelist
• Fraser Woollard, SVP, Business Development, Mediaocean – Panelist
• Mark Gorman, CEO, Matrix Solutions – Panelist
10:25 AM | PANEL: PROGRAMMATIC AD SALES
As pressure grows on marketers, agencies & media companies to increase the ROI of TV/video advertising, programmatic platforms and dynamic pricing mechanisms are playing larger roles in the transactional process. We discuss what’s working now and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”
• Ann Hailer, President, Cox Reps – Panelist
• Zach Cross, President, Revenue Analytics – Panelist
• Karen Youger, SVP, Sales Operations, Gray Television – Panelist
10:50 AM | NETWORKING BREAK
11:00 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES
A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.
• Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
• Jeff Hassan, VP, Technology Business Solutions, E.W. Scripps Company – Panelist
• Helen Obamanu, Manager, Ad Platforms, Digital Ad Tech Partnerships – Panelist
11:30 AM | ROUND-ROBIN CASE STUDIES
11:40 AM | PANEL: ADDRESSABLE ADVERTISING
Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.
• Alan Wolk, Co-Founder/Lead Analyst, TVREV – Moderator
• Missy Evenson, VP, Sales, Local Media, E.W. Scripps Company – Panelist
• Larry Allen, GM/VP, Addressable Enablement, Comcast Advertising – Panelist
• Jamie Power, Chief Data Officer & COO, Cadent – Panelist
12:15 PM | NETWORKING LUNCH
1:20 PM | LUNCHTIME KEYNOTE PRESENTATION/INTERVIEW
The ever-popular Jill Rosengard Hill from Magid returns to the Summit for a comprehensive proprietary look at the current state of US consumer streaming TV/video behavior - and the implications ahead for the industry.
• Jill Rosengard Hill, Executive Vice President, Magid – Presenter
1:50 PM | PANEL: FAST, OTT, CTV & AVOD
Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.
• Alan Wolk, Co-Founder/Lead Analyst, TVREV – Moderator
• Misha Williams, VP, Global Client Services, FreeWheel – Panelist
• Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
• Will Gurman, VP, Global Content Partnerships, Pluto TV – Panelist
• Greg Barnard, Director, Content Acquisitions, VIZIO/WatchFree+ – Panelist
2:30 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD
We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.
• Joe Marino, Head of Client Success Organization, MadHive – Moderator
• Jim Long, Founder & CEO – Local BTV/Didja, Panelist
• Maggie Drake, Sr. Director, OTT Partnerships, Octane/Scripps – Panelist
• Doug Pfaff, President, Katz Digital Video, Katz Media – Panelist
• Jenn Scilabro, SVP, Digital Sales, Nexstar Digital – Panelist
3:00 PM | NETWORKING BREAK
3:10 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES
The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.
• Marianne Vita, SVP, Director of Integrated Strategy & Marketing, Video Advertising Bureau – Moderator
• Jill Josephson, CRO, Limbik – Panelist
• Brian Handrigan, Co-Founder & CEO, Advacado – Panelist
• Michael Sharp, VP, Brand Partnerships, TVision Insights – Panelist
• Bob Ivins, Chief Strategy Officer, TV Squared – Panelist
3:50 PM | ROUND-ROBIN CASE STUDIES
4:00 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING
The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.
• Adam Jacobson, Editor-in-Chief, Radio & TV Business Report – Moderator
• Kurt Rao, SVP & CTO, TEGNA – Panelist
• Jimshade Chaudhari, SVP Product, Marketron – Panelist
• Oliver Botti, Strategic Marketing & Innovation Executive Director, Fincons Group – Panelist
4:30 PM | CLOSING DISCUSSION: BIG PICTURE WRAP-UP
We close with a strategic overview discussion/debate of the day’s important issues and what lies ahead for us in the room – and the industry at large – ahead.
4:55 PM | CLOSING REMARKS
• Mark Gorman, CEO, Matrix Solutions – Presenter
• Brenda Hetrick, CRO, Matrix Solutions – Presenter
• Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
5:00 PM | COCKTAIL RECEPTION
FRIDAY JANUARY 21, 2022
8:00 AM | BREAKFAST
8:20 AM | MASC ROUNDTABLE
The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated, and explore the development of a next-gen independent rep firm platform.
• Mark Gorman, CEO, Matrix Solutions – Moderator
• Brenda Hetrick, CRO, Matrix Solutions – Moderator
• Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
• Melanie Webb, VP/Sales Operations, TEGNA – Panelist
• Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
• Becky Meyer, SVP, National Sales, Gray Television – Panelist
• Jen Scilabro, SVP, Digital Sales, Nexstar– Panelist
• Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
9:05 AM | CLOSING CONVERSATION: LOCAL MEDIA OUTLOOK '22
It's a special Summit-closing look at the industry's still-new New Year - with two of the country's most influential local media agency executives. Hear their reads of the post-holiday advertising marketplace, and their assessments of what's ahead for local ad spend in 2022.
• Kathy Doyle, EVP, Local Investment, Magna/IPG – Interviewee
• Heather Gundry, SVP/Director, Local Video & Audio Investment, Dentsu – Interviewee
