Matrix Solutions' Media Ad Sales Summit 2020

We are thrilled to announce that our 5TH Annual Media Ad Sales Summit will be happening this coming November 9-11, 2022, at our new location, the Conrad Hotel in Fort Lauderdale, FL. We hope you will join us!!

We look forward to once again coming together as an industry to continue the discussion on transforming the media advertising marketplace. The impact and value of being able to host this Media Ad Sales Summit in-person is immeasurable and we look forward to connecting at this event!

Each session will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths, but our team is still in the process of finalizing specific event details and logistics. We will continue to update the agenda with new speakers, so keep checking back for the latest on this exciting upcoming event!

For any questions regarding hotel reservations, event registrations, and more, please reach out to summit@risemrktg.com.

9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW

We kick off the Summit with a powerhouse lineup of senior broadcast station group executives – sharing their up-to-the-minute insights into the current state of the US media industry, as well as what opportunities and challenges lie ahead in the new year.

Catherine Badalamente, President & CEO, Graham Media Group – Interviewee
Mike Hayes, COO, Hearst Television – Interviewee
Pat LaPlatney, Co-CEO & President, Gray Television – Interviewee
Steven J. Pruett, Executive Chairman, Cox Media Group – Interviewee

9:55 AM | PANEL: AD SALES AUTOMATION & AI

The TV industry’s march towards automating ad processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows – and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate.

Joe Lampert, Senior Program Manager, CNOmniMedia – Moderator
Fraser Woollard, SVP, Business Development, Mediaocean – Panelist
Jessie De Luca, SVP, Strategy, Hudson MX – Panelist
Mark Gorman, CEO, Matrix Solutions – Panelist

10:25 AM | PANEL: PROGRAMMATIC AD SALES

As pressure grows on marketers, agencies & media companies to increase the ROI of TV/video advertising, programmatic platforms and dynamic pricing mechanisms are playing larger roles in the transactional process. We discuss what’s working now and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”

Ann Hailer, President, Cox Reps – Panelist
Karen Youger, SVP, Sales Operations, Gray Television – Panelist
Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist

10:50 AM | NETWORKING BREAK

11:00 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES

A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.

Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
Jeff Hassan, VP, Technology Business Solutions, E.W. Scripps Company – Panelist

11:30 AM | ROUND-ROBIN CASE STUDIES

11:40 AM | PANEL: ADDRESSABLE ADVERTISING

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.

Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV – Moderator
Jamie Power, SVP, Addressable Sales & Strategy, Disney – Panelist
Larry Allen, GM/VP, Addressable Enablement, Comcast – Panelist

1:50 PM | PANEL: FAST, OTT, CTV & AVOD

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.

Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV – Moderator
Misha Williams, VP, Global Client Services, FreeWheel – Panelist
Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
Will Gurman, VP Global Content Partnerships, Pluto TV – Panelist

2:30 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD

We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.

Joe Marino, Head of Client Success Organization, MadHive – Moderator
Jim Long, Founder & CEO, Local BTV/Didja – Panelist
Maggie Drake, Sr. Director, OTT Partnerships, Octane/Scripps – Panelist
Jenn Scilabro, SVP, Digital Sales, Nexstar Digital – Panelist
Stephanie Slagle, VP & CIO, Graham Media Group – Panelist

3:00 PM |NETWORKING BREAK

2:30 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES

The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience
measurement and trading currency is reaching a crescendo - and ad practitioners on
both sides of the aisle are clamoring for new approaches and improved solutions. We
tackle the elephant in the room with a discussion of how and what the transactional
future might soon evolve to.

Sean Cunningham, CEO, Video Advertising Bureau – Panelist
Bob Ivins, Chief Strategy Officer, Local BTV/Didja – Panelist
Jill Josephson, CRO, Limbik – Panelist
Josh Chasin, Chief Measurability Officer, VideoAmp – Panelist
Michael Sharp, VP, Partnerships, TVision Insights – Panelist

3:50 PM | ROUND-ROBIN CASE STUDIES

4:00 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING

The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.

Adam Jacobson, Editor-in-Chief, Radio & TV Business Report – Moderator
Kurt Rao, SVP & CTO, TEGNA – Panelist
Jimshade Chaudhari, SVP Product, Marketron – Panelist
Oliver Botti, Strategic Marketing & Innovation Executive Director, Fincons Group – Panelist

FRIDAY, NOVEMBER 11, 2022

8:00 AM | BREAKFAST

8:20 AM | MASC ROUNDTABLE

The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated, and explore the development of a next-gen independent rep firm platform.

Mark Gorman, CEO, Matrix Solutions – Moderator
Brenda Hetrick, CRO, Matrix Solutions – Moderator
Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
Melanie Webb, VP/Sales Operations, TEGNA – Panelist
Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
Becky Meyer, SVP, National Sales, Gray Television – Panelist
Jenn Scilabro, SVP, Digital Sales, Nexstar– Panelist
Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist

The Media Ad Sales Summit is produced by Matrix Solutions and is made possible by the support of our sponsors!

As a Sponsor, you are able to put your brand in front of industry leaders and decision makers across advertising/agencies, media, and technology companies. This niche event provides an intimate setting focused on quality over quantity when it comes to content, attendees, and overall experience.

Throughout the event, there are numerous networking opportunities that enable you to directly connect to key stakeholders and decision makers so if you’d like to elevate your company’s profile, become a sponsor today!

Given the COVID-19 Pandemic, we had to shift our Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series has given a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!

Want to see each month's Candid Conversation? Check out each conversation on-demand here!

WHY ATTEND

Network with Influential Industry Leaders

Join the Transparent Convergence Conversation

Discover Ways to Achieve Industry-Wide Automation

Gain Insights into Reducing Buy/ Sell Side Friction

WHO HAS ATTENDED

What can you expect?

Take a peek at a few of the highlights from last year, including:

SUMMIT AGENDA

SPONSOR INFORMATION

To sponsor this event or for questions regarding sponsorship opportunities please feel free to reach out to summit@risemrktg.com.

2022 SUMMIT SPONSORS

LUXURY LOCATION

CONRAD HOTEL
- ALL-SUITE LUXURY HOTEL ON FORT LAUDERDALE BEACH -

551 N. Fort Lauderdale Beach Blvd.,
Fort Lauderdale, Florida, 33304

QUALITY DISCUSSIONS

Media Ad Sales Summit 2020

Candid Conversation Series

KEEP THE MOMENTUM GOING!

Register today to join us in November 2022 in Ft. Lauderdale, FL for the anticipated return of the Media Ad Sales Summit!