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We are thrilled to announce that our 5TH Annual Media Ad Sales Summit will be happening this coming November 9-11, 2022, at our new location, the Conrad Hotel in Fort Lauderdale, FL. We hope you will join us!!

We look forward to once again coming together as an industry to continue the discussion on transforming the media advertising marketplace. The impact and value of being able to host this Media Ad Sales Summit in-person is immeasurable and we look forward to connecting at this event!

Each session will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths, but our team is still in the process of finalizing specific event details and logistics. We will continue to update the agenda with new speakers,  so keep checking back for the latest on this exciting upcoming event!

For any questions regarding hotel reservations, event registrations, and more, please reach out to summit@risemrktg.com

 


 


WHY ATTEND

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Network with Influential  Industry Leaders

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Join the Transparent Convergence Conversation

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Discover Ways to Achieve Industry-Wide Automation

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Gain Insights into Reducing Buy/ Sell Side Friction 


WHO HAS ATTENDED

535-Media
9and10News
AE-Networks
AdCellerant-New
ambLogo
Axios-300x150
Blue-Ant-Media
Cablato
Centriply
Clypd
Comscore
COX-Media-Group-COX-Reps
Deadline
Didja-Local-BTV
econ-one
effectv
FOX
Freewheel-300x150
Gray_Television_Logo
GRUPO
Hearst
Heartland Media logo
Hudson-MX
hulu
Innovid
Janus
Jim-Pattison-Broadcast-Group
Katz-Television-Group
LBI-Media
MBC
MFM
magid-300x150
Matrix_Logo_2clr
MediaOcean-300x150
MediaVillage
mnemonic
Nexstar
NinjaCat
OCC-Consultants
Operative
Pearl-TV
Pluto-REV
PremiumMedia360
Prohaska-1
Revenue-Analytics
SafeGuard-Privacy
Scripps-Octane
SpectrumCo
Stirr-Sinclair
Transform
Triton-Digital
tubi
tvSquared
Univision200x100
vCreative800
Verance
Vertere-Group-300x150
Viacom
WideOrbit-300x100
Zoomer-Media

What can you expect?

Take a peek at a few of the highlights from last year, including:
  • High-impact sessions
  • Candid conversations
  • Industry leading speakers
  • Networking opportunities
  • Breathtaking venue
  • … and more!

 

SUMMIT AGENDA

WEDNESDAY, NOVEMBER 9, 2022

5:00 PM | WELCOME RECEPTION

THURSDAY, NOVEMBER 10, 2022

8:00 AM | REGISTRATION & BREAKFAST

9:00 AM | WELCOME REMARKS

  • Mark Gorman, CEO, Matrix Solutions – Presenter
  • Brenda Hetrick, President, Matrix Solutions – Presenter
  • Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW

We kick off the Summit with a powerhouse lineup of senior broadcast station group executives – sharing their up-to-the-minute insights into the current state of the US media industry, as well as what opportunities and challenges lie ahead in the new year.

  • Mark Gorman, CEO, Matrix Solutions – Moderator
  • Ann Hailer, President, Cox Reps – Interviewee
  • Mike Hayes, COO, Hearst Television – Interviewee
  • Karen Youger, SVP, Sales Operations, Gray Television – Panelist
  • Stephanie Slagle, VP & CIO, Graham Media Group – Panelist
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Ann-Hailer-2

Ann Hailer
President
Cox Reps

Michael-Hayes-1

Michael Hayes
COO
Hearst Television

Karen-Summit-2022

Karen Youger
SVP, Sales Operations
Gray Television

Stephanie-Slagle-2

Stephanie Slagle
VP & CIO
Graham Media Group

9:50 AM | "SUPER PANEL": AUTOMATION & PROGRAMMATIC

The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway - fueled by an increasingly complicated array of potential avails and myriad viewing permutations, while driven by marketers’ ferocious desire to maximize TV/video spend ROI. We discuss the benefits and challenges of sales automation and programmatic transactions - and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”

  • Tim Hanlon, Founder & CEO, The Vertere Group – Moderator
  • Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
  • Ann Hailer, President, Cox Reps – Panelist
  • Anthony Greene, VP of Publisher Partnerships, Gamut – Panelist
  • Fraser Woollard, SVP, Business Development, Mediaocean – Panelist
  • Jessie De Luca, SVP, Strategy, Hudson MX – Panelist
  • Glennis Crowell, Director of Revenue Operations, Gray Television – Panelist
Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

Joe-Summit-2022

Joe Lampert
Senior Program Manager
CNOmniMedia Solutions

Ann-Hailer-1

Ann Hailer
President
Cox Reps

Anthony-Greene-Nov-2022

Anthony Greene
VP of Publisher Partnerships
Gamut

Fraser-Template-2022

Fraser Woollard
SVP, Business Dev.
Mediaocean

Jessie-De-Luca-Summit-2022

Jessie De Luca
SVP, Strategy
Hudson MX

Glennis-Crowell

Glennis Crowell
Director of Revenue Operations
Gray Television

10:40 AM | NETWORKING BREAK

10:55 AM | SPONSOR REMARKS: MEDIA PANACHE

11:00 AM | PANEL: ADDRESSABLE ADVERTISING

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.

  • Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV Moderator
  • Jamie Power, SVP, Addressable Sales & Strategy, Disney – Panelist
  • Larry Allen, GM/VP, Addressable Enablement, Comcast – Panelist
  • Brian Morse, VP, National Sales, Ampersand - Panelist
Alan-Wolk

Alan Wolk
Co-Founder/Lead Analyst
TV[R]EV

Jamie-Summit-2022

Jamie Power
SVP, Addressable Sales & Strategy
Disney

Larry-Summit-2022

Larry Allen
GM/VP, Addressable Enablement
Comcast Advertising

Brian-Morse

Brian Morse
VP, National Sales
Ampersand

11:30 AM |CASE STUDY: CROSS SCREEN MEDIA - WHY NETFLIX SHOULD CHARGE MORE THAN $65 CPM

Netflix made waves with the announcement of a $65 CPM for their new ad-supported tier. Join Michael Beach, CEO of Cross Screen Media, as he makes the case for why this eye-popping rate actually undervalues this new inventory. He will dive into the trends driving these rates and show how media sellers can turn them to their advantage.

  • Michael Beach, CEO, Cross Screen Media Presenter
Michael-Beach-Nov-2022

Michael Beach
CEO
Cross Screen Media

11:45 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES

A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.

  • Brenda Hetrick, President, Matrix Solutions – Moderator
  • Al Lustgarten, SVP, Technology & Information Services,  Hearst Television – Panelist
  • Jeff Hassan, VP, Technology Business Solutions,  E.W. Scripps Company – Panelist
  • Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist
Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Al-Template-2022

Al Lustgarten
SVP, Tech & Information Services
Hearst Television

Jeff-Hassan-1

Jeff Hassan
VP, Technology Business Solutions 
E.W. Scripps Company

Steph-Summit-2022

Steph Garfrerick
SVP Media
Revenue Analytics

12:15 PM | NETWORKING LUNCH

1:10 PM | SUPERHERO SALES SUCCESS RECOGNITION

1:20 PM | KEYNOTE PRESENTATION/INTERVIEW

The ever-popular Jill Rosengard Hill from Magid returns to the Summit for a comprehensive, proprietary look at the current state of US consumer streaming TV/video behavior - and the implications ahead for the industry.

  • Jill Rosengard Hill, Executive Vice President, Magid – Presenter
JillRH-Summit-2022

Jill Rosengard Hill
Executive VP
Magid

1:45 PM | PANEL: FAST, OTT, CTV & AVOD

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands, and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.

  • Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV Moderator
  • Ian McPhee, Executive Director, Strategic Relationships, FreeWheel – Panelist
  • Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
  • Will Gurman, VP Global Content Partnerships, Pluto TV – Panelist
Alan-Wolk

Alan Wolk
Co-Founder/Lead Analyst
TV[R]EV

Ian-McPhee

Ian McPhee
Executive Director, Strategic Relationships
FreeWheel

Peter-Summit-2022

Peter Jones
Head of Local Sales
Premion

Will-Gurman-1

Will Gurman
VP, Global Content Partnerships
Pluto TV

2:20 PM | SPONSOR REMARKS: GROUND TRUTH

2:25 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD

We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.

  • Kristin Wnuk, VP of Sales, MadHive – Moderator
  • Jim Long, Founder & CEO, Local BTV/Didja – Panelist
  • Maggie Drake, Sr. Director, OTT Partnerships, Octane/Scripps – Panelist
  • Jenn Scilabro, SVP, Digital Sales, Nexstar Digital – Panelist
  • Stephanie Slagle, VP & CIO, Graham Media Group – Panelist
Kristin-Wnuk

Kristin Wnuk
VP of Sales
MadHive

Jim-Summit-2022

Jim Long
Founder & CEO
Local BTV/Didja

Maggie-Summit-2022

Maggie Drake
Senior Director, OTT & Digital Media
Octane/Scripps

Jenn-Scilabro-1

Jenn Scilabro
SVP. Digital Sales 
Nexstar Media Group 

Stephanie-Slagle-1

Stephanie Slagle
VP & CIO
Graham Media Group

3:00 PM | NETWORKING BREAK

3:10 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES

The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.

  • Sean Cunningham, CEO, Video Advertising Bureau – Moderator
  • Jo Kinsella, President, InnovidXP – Panelist
  • Jill Josephson, CRO, Limbik – Panelist
  • Josh Chasin, Chief Measurability Officer, VideoAmp – Panelist
  • Michael Sharp, VP, Partnerships, TVision Insights – Panelist
Sean-Cunningham-Summit-2022

Sean Cunningham
CEO
Video Advertising Bureau

Jo-Kinsella-Nov-2022

Jo Kinsella
President
InnovidXP

Jill-Summit-2022

Jill Josephson
CRO
Limbik

Josh-Template-2022

Josh Chasin
Chief Measurability Officer
VideoAmp

Michael-Sharp

Michael Sharp
VP, Partnerships
TVision Insights

3:45 PM | PANEL: SPANISH-LANGUAGE MEDIA AD SALES: BURGEONING AUDIENCES & BOUNDARYLESS POSSIBILITIES

We assemble leading executives from the world of Spanish-language media to debate the seemingly limitless possibilities yet undeniable challenges in reaching and influencing today’s modern Latinx consumer.

  • Mark Gorman, CEO, Matrix Solutions – Moderator
  • Susan Oh, VP, Strategy & Operations, Gray Television/ Telemundo Station Group – Panelist
  • Andres Chaparro, VP/GM, WSFL-TV/Miami (Scripps) – Panelist
  • Jason Hall, Sr. Director of Spanish Media Sales, Gray Television/Telemundo Station Group - Panelist
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Susan-Oh-Summit-2022

Susan Oh
VP, Strategy & Operations

Gray Television/ Telemundo Station Group 

Andrés-Chaparro

Andres Chaparro
VP/GM
WSFL-TV/Miami (Scripps)

Jason-Hall

Jason Hall
Sr. Dir. of Spanish Media Sales
Gray Television/ Telemundo Station Group 

4:10 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING

The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.

  • Adam Jacobson, Editor-in-Chief, Radio & TV Business Report – Moderator
  • Kurt Rao, SVP & CTO, TEGNA – Panelist
  • Jimshade Chaudhari, SVP Product, Marketron – Panelist
  • Francesco Moretti, Group Deputy CEO & CEO International, Fincons Group – Panelist
Adam-Template-2022

Adam Jacobson
Editor-in-Chief
Radio & TV Business Report

Kurt-Rao-Summit-2022

Kurt Rao
SVP & CTO
TEGNA

Jimshade-Template-2022

Jimshade Chaudhari
SVP, Product
Marketron

Francesco-Moretti-2022

Francesco Moretti
Group Deputy CEO & CEO International
Fincons Group

4:30 PM | CLOSING DISCUSSION: BIG PICTURE WRAP-UP

We close with a strategic overview discussion/debate of the day’s important issues and what lies ahead for us in the room– and the industry at large.

4:55 PM | CLOSING REMARKS

  • Mark Gorman, CEO, Matrix Solutions – Presenter
  • Brenda Hetrick, President, Matrix Solutions – Presenter
  • Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

5:00 PM | COCKTAIL RECEPTION

FRIDAY, NOVEMBER 11, 2022

8:00 AM | BREAKFAST

8:20 AM | MASC ROUNDTABLE

The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group examines the standard of measurement for all advertising, pinpoints manual buy-sell transactions that can be automated, and explores the development of a next-gen independent rep firm platform.

  • Tim Hanlon, Founder & CEO, The Vertere Group – Moderator
  • Mark Gorman, CEO, Matrix Solutions – Panelist
  • Brenda Hetrick, President, Matrix Solutions – Panelist
  • Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
  • Melanie Webb, VP/Sales Operations, TEGNA – Panelist
  • Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
  • Karen Youger, SVP, Sales Operations, Gray Television – Panelist
  • Jenn Scilabro, SVP, Digital Sales, Nexstar – Panelist
  • Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Peter-Summit-2022

Peter Jones
Head of Local Sales
Premion

Melanie-Summit-2022

Melanie Webb
VP, Sales Operations
TEGNA

Joe-Summit-2022

Joe Lampert
Senior Program Manager
CNOmniMedia Solutions

Karen-Summit-2022

Karen Youger
SVP, Sales Operations
Gray Television

Jenn-Scilabro-1

Jenn Scilabro
SVP, Digital Sales 
Nexstar Media Group 

Al-Template-2022

Al Lustgarten
SVP, Tech & Information Services
Hearst Television

9:05 AM | CLOSING CONVERSATION: LOCAL MEDIA OUTLOOK '23

It's a special Summit-closing look at the industry's still-new New Year - with two of the country's most influential local media agency executives.  Hear their reads of the post-holiday advertising marketplace, and their assessments of what's ahead for local ad spend in 2023.

  • Tim Hanlon, Founder & CEO, The Vertere Group – Interviewer
  • Kathy Doyle, EVP, Local Investment, Magna/IPG – Interviewee
  • Martha Matthews, SVP, Group Media Director, dentsu – Interviewee
Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

Kathy-Summit-2022

Kathy Doyle
EVP, Local Investment
MAGNA Global

Martha-Matthews-2BW

Martha Matthews
SVP, Group Media Director, dentsu

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SPONSOR INFORMATION

The Media Ad Sales Summit is produced by Matrix Solutions and is made possible by the support of our sponsors! 

As a Sponsor, you are able to put your brand in front of industry leaders and decision makers across advertising/agencies, media, and technology companies. This niche event provides an intimate setting focused on quality over quantity when it comes to content, attendees, and overall experience.

Throughout the event, there are numerous networking opportunities that enable you to directly connect to key stakeholders and decision makers so if you’d like to elevate your company’s profile, become a sponsor today!

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To sponsor this event or for questions regarding sponsorship opportunities please feel free to reach out to summit@risemrktg.com.


2022 SUMMIT SPONSORS

Thank you to our Sponsors of the 2022 Media Ad Sales Summit! 

Diamond Level- Media Panache
Diamond Level Web Graphic_Ground Truth
Platinum Level- Cross Screen Media
Gold-Level-Marketron
Gold Level Web Graphic 2
Gold-Level-ShareBuilders
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Advertisers want incremental reach beyond linear TV. Prove that you can give it to them

 

LUXURY LOCATION

CONRAD HOTEL
- ALL-SUITE LUXURY HOTEL ON FORT LAUDERDALE BEACH -

551 N. Fort Lauderdale Beach Blvd.,
Fort Lauderdale, Florida, 33304

If you will need hotel accommodations during the event, please reach out to us at summit@risemrktg.com and we will be able to assist you with rooming options for the duration of your stay.

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Beach
Pool
Intercoastal at Dusk
Reception
Livingroom

QUALITY DISCUSSIONS

Media Ad Sales Summit 2020

Looking back at Matrix's Media Ad Sales Summit 2020, gives you a sneak peak at the types of high quality topics that are discussed by industry leaders from across the industry during our Summit. Check out these clips of some of the panels that were featured at our last in-person Media Ad Sales Summit to get an idea of the valuable topics we have covered and continue to develop on in each years Summit moving forward:

To request your full copy of the Media Ad Sales Summit 2020 Insights eBook, CLICK HERE!


Candid Conversation Series

Given the COVID-19 Pandemic, we had to shift our Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series has given a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!

Want to see each month's Candid Conversation? Check out each conversation on-demand here!

 


KEEP THE MOMENTUM GOING!

The topics we discuss are continually evolving- just as the industry itself continues to! Don't skip a beat on staying up to date on the all the latest topics coming up on the forefront of the industry we are all immersed in each day.
Stay timely, informed, and be a part of the evolution! 

Register today to join us in November 2022 in Ft. Lauderdale, FL for the anticipated return of the Media Ad Sales Summit!

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