Thank You to all who were able to join us at our 5th Annual Media Ad Sales Summit, held November 9-11, 2022, at our new location, the Conrad Hotel in Fort Lauderdale, FL!
We take pride in creating an environment that brings us all together as an industry to continue the discussion on transforming the media advertising marketplace. The impact and value of being able to host this Media Ad Sales Summit in-person was immeasurable and we are glad that everyone was able to connect and enjoy this event!
Each session discussed reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths and provided invaluable information that each guest was able to take away with them.
For any questions regarding this past event or questions on the next Media Ad Sales Summit, please reach out to summit@risemrktg.com.
WHY ATTEND
Network with Influential Industry Leaders
Join the Transparent Convergence Conversation
Discover Ways to Achieve Industry-Wide Automation
Gain Insights into Reducing Buy/ Sell Side Friction
WHO HAS ATTENDED
What can you expect?
Take a peek at a few of the highlights from last year, including:
- High-impact sessions
- Candid conversations
- Industry leading speakers
- Networking opportunities
- Breathtaking venue
- … and more!
SUMMIT AGENDA
WEDNESDAY, NOVEMBER 9, 2022
5:00 PM | WELCOME RECEPTION
THURSDAY, NOVEMBER 10, 2022
8:00 AM | REGISTRATION & BREAKFAST
9:00 AM | WELCOME REMARKS
- Mark Gorman, CEO, Matrix Solutions – Presenter
- Brenda Hetrick, President, Matrix Solutions – Presenter
- Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
Mark Gorman
CEO
Matrix Solutions
Brenda Hetrick
President
Matrix Solutions
Tim Hanlon
Founder & CEO
The Vertere Group
9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW
We kick off the Summit with a powerhouse lineup of senior broadcast station group executives – sharing their up-to-the-minute insights into the current state of the US media industry, as well as what opportunities and challenges lie ahead in the new year.
- Mark Gorman, CEO, Matrix Solutions – Moderator
- Ann Hailer, President, Cox Reps – Interviewee
- Mike Hayes, COO, Hearst Television – Interviewee
- Karen Youger, SVP, Sales Operations, Gray Television – Panelist
- Stephanie Slagle, VP & CIO, Graham Media Group – Panelist
Mark Gorman
CEO
Matrix Solutions
Ann Hailer
President
Cox Reps
Michael Hayes
COO
Hearst Television
Karen Youger
SVP, Sales Operations
Gray Television
Stephanie Slagle
VP & CIO
Graham Media Group
9:50 AM | "SUPER PANEL": AUTOMATION & PROGRAMMATIC
The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway - fueled by an increasingly complicated array of potential avails and myriad viewing permutations, while driven by marketers’ ferocious desire to maximize TV/video spend ROI. We discuss the benefits and challenges of sales automation and programmatic transactions - and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”
- Tim Hanlon, Founder & CEO, The Vertere Group – Moderator
- Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
- Ann Hailer, President, Cox Reps – Panelist
- Anthony Greene, VP of Publisher Partnerships, Gamut – Panelist
- Fraser Woollard, SVP, Business Development, Mediaocean – Panelist
- Jessie De Luca, SVP, Strategy, Hudson MX – Panelist
- Glennis Crowell, Director of Revenue Operations, Gray Television – Panelist
Tim Hanlon
Founder & CEO
The Vertere Group
Joe Lampert
Senior Program Manager
CNOmniMedia Solutions
Ann Hailer
President
Cox Reps
Anthony Greene
VP of Publisher Partnerships
Gamut
Fraser Woollard
SVP, Business Dev.
Mediaocean
Jessie De Luca
SVP, Strategy
Hudson MX
Glennis Crowell
Director of Revenue Operations
Gray Television
10:40 AM | NETWORKING BREAK
10:55 AM | SPONSOR REMARKS: MEDIA PANACHE
11:00 AM | PANEL: ADDRESSABLE ADVERTISING
Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.
- Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV – Moderator
- Jamie Power, SVP, Addressable Sales & Strategy, Disney – Panelist
- Larry Allen, GM/VP, Addressable Enablement, Comcast – Panelist
- Brian Morse, VP, National Sales, Ampersand - Panelist
Alan Wolk
Co-Founder/Lead Analyst
TV[R]EV
Jamie Power
SVP, Addressable Sales & Strategy
Disney
Larry Allen
GM/VP, Addressable Enablement
Comcast Advertising
Brian Morse
VP, National Sales
Ampersand
11:30 AM |CASE STUDY: CROSS SCREEN MEDIA - WHY NETFLIX SHOULD CHARGE MORE THAN $65 CPM
Netflix made waves with the announcement of a $65 CPM for their new ad-supported tier. Join Michael Beach, CEO of Cross Screen Media, as he makes the case for why this eye-popping rate actually undervalues this new inventory. He will dive into the trends driving these rates and show how media sellers can turn them to their advantage.
- Michael Beach, CEO, Cross Screen Media – Presenter
Michael Beach
CEO
Cross Screen Media
11:45 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES
A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.
- Brenda Hetrick, President, Matrix Solutions – Moderator
- Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
- Jeff Hassan, VP, Technology Business Solutions, E.W. Scripps Company – Panelist
- Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist
Brenda Hetrick
President
Matrix Solutions
Al Lustgarten
SVP, Tech & Information Services
Hearst Television
Jeff Hassan
VP, Technology Business Solutions
E.W. Scripps Company
Steph Garfrerick
SVP Media
Revenue Analytics
12:15 PM | NETWORKING LUNCH
1:10 PM | SUPERHERO SALES SUCCESS RECOGNITION
1:20 PM | KEYNOTE PRESENTATION/INTERVIEW
The ever-popular Jill Rosengard Hill from Magid returns to the Summit for a comprehensive, proprietary look at the current state of US consumer streaming TV/video behavior - and the implications ahead for the industry.
- Jill Rosengard Hill, Executive Vice President, Magid – Presenter
Jill Rosengard Hill
Executive VP
Magid
1:45 PM | PANEL: FAST, OTT, CTV & AVOD
Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands, and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.
- Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV – Moderator
- Ian McPhee, Executive Director, Strategic Relationships, FreeWheel – Panelist
- Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
- Will Gurman, VP Global Content Partnerships, Pluto TV – Panelist
Alan Wolk
Co-Founder/Lead Analyst
TV[R]EV
Ian McPhee
Executive Director, Strategic Relationships
FreeWheel
Peter Jones
Head of Local Sales
Premion
Will Gurman
VP, Global Content Partnerships
Pluto TV
2:20 PM | SPONSOR REMARKS: GROUND TRUTH
2:25 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD
We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.
- Kristin Wnuk, VP of Sales, MadHive – Moderator
- Jim Long, Founder & CEO, Local BTV/Didja – Panelist
- Maggie Drake, Sr. Director, OTT Partnerships, Octane/Scripps – Panelist
- Jenn Scilabro, SVP, Digital Sales, Nexstar Digital – Panelist
- Stephanie Slagle, VP & CIO, Graham Media Group – Panelist
Kristin Wnuk
VP of Sales
MadHive
Jim Long
Founder & CEO
Local BTV/Didja
Maggie Drake
Senior Director, OTT & Digital Media
Octane/Scripps
Jenn Scilabro
SVP. Digital Sales
Nexstar Media Group
Stephanie Slagle
VP & CIO
Graham Media Group
3:00 PM | NETWORKING BREAK
3:10 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES
The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.
- Sean Cunningham, CEO, Video Advertising Bureau – Moderator
- Jo Kinsella, President, InnovidXP – Panelist
- Jill Josephson, CRO, Limbik – Panelist
- Josh Chasin, Chief Measurability Officer, VideoAmp – Panelist
- Michael Sharp, VP, Partnerships, TVision Insights – Panelist
Sean Cunningham
CEO
Video Advertising Bureau
Jo Kinsella
President
InnovidXP
Jill Josephson
CRO
Limbik
Josh Chasin
Chief Measurability Officer
VideoAmp
Michael Sharp
VP, Partnerships
TVision Insights
3:45 PM | PANEL: SPANISH-LANGUAGE MEDIA AD SALES: BURGEONING AUDIENCES & BOUNDARYLESS POSSIBILITIES
We assemble leading executives from the world of Spanish-language media to debate the seemingly limitless possibilities yet undeniable challenges in reaching and influencing today’s modern Latinx consumer.
- Mark Gorman, CEO, Matrix Solutions – Moderator
- Susan Oh, VP, Strategy & Operations, Gray Television/ Telemundo Station Group – Panelist
- Andres Chaparro, VP/GM, WSFL-TV/Miami (Scripps) – Panelist
- Jason Hall, Sr. Director of Spanish Media Sales, Gray Television/Telemundo Station Group - Panelist
Mark Gorman
CEO
Matrix Solutions
Susan Oh
VP, Strategy & Operations
Gray Television/ Telemundo Station Group
Andres Chaparro
VP/GM
WSFL-TV/Miami (Scripps)
Jason Hall
Sr. Dir. of Spanish Media Sales
Gray Television/ Telemundo Station Group
4:10 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING
The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.
- Adam Jacobson, Editor-in-Chief, Radio & TV Business Report – Moderator
- Kurt Rao, SVP & CTO, TEGNA – Panelist
- Jimshade Chaudhari, SVP Product, Marketron – Panelist
- Francesco Moretti, Group Deputy CEO & CEO International, Fincons Group – Panelist
Adam Jacobson
Editor-in-Chief
Radio & TV Business Report
Kurt Rao
SVP & CTO
TEGNA
Jimshade Chaudhari
SVP, Product
Marketron
Francesco Moretti
Group Deputy CEO & CEO International
Fincons Group
4:30 PM | CLOSING DISCUSSION: BIG PICTURE WRAP-UP
We close with a strategic overview discussion/debate of the day’s important issues and what lies ahead for us in the room– and the industry at large.
4:55 PM | CLOSING REMARKS
- Mark Gorman, CEO, Matrix Solutions – Presenter
- Brenda Hetrick, President, Matrix Solutions – Presenter
- Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
Mark Gorman
CEO
Matrix Solutions
Brenda Hetrick
President
Matrix Solutions
Tim Hanlon
Founder & CEO
The Vertere Group
5:00 PM | COCKTAIL RECEPTION
FRIDAY, NOVEMBER 11, 2022
8:00 AM | BREAKFAST
8:20 AM | MASC ROUNDTABLE
The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group examines the standard of measurement for all advertising, pinpoints manual buy-sell transactions that can be automated, and explores the development of a next-gen independent rep firm platform.
- Tim Hanlon, Founder & CEO, The Vertere Group – Moderator
- Mark Gorman, CEO, Matrix Solutions – Panelist
- Brenda Hetrick, President, Matrix Solutions – Panelist
- Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
- Melanie Webb, VP/Sales Operations, TEGNA – Panelist
- Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
- Karen Youger, SVP, Sales Operations, Gray Television – Panelist
- Jenn Scilabro, SVP, Digital Sales, Nexstar – Panelist
- Al Lustgarten, SVP, Technology & Information Services, Hearst Television – Panelist
Tim Hanlon
Founder & CEO
The Vertere Group
Mark Gorman
CEO
Matrix Solutions
Brenda Hetrick
President
Matrix Solutions
Peter Jones
Head of Local Sales
Premion
Melanie Webb
VP, Sales Operations
TEGNA
Joe Lampert
Senior Program Manager
CNOmniMedia Solutions
Karen Youger
SVP, Sales Operations
Gray Television
Jenn Scilabro
SVP, Digital Sales
Nexstar Media Group
Al Lustgarten
SVP, Tech & Information Services
Hearst Television
9:05 AM | CLOSING CONVERSATION: LOCAL MEDIA OUTLOOK '23
It's a special Summit-closing look at the industry's still-new New Year - with two of the country's most influential local media agency executives. Hear their reads of the post-holiday advertising marketplace, and their assessments of what's ahead for local ad spend in 2023.
- Tim Hanlon, Founder & CEO, The Vertere Group – Interviewer
- Kathy Doyle, EVP, Local Investment, Magna/IPG – Interviewee
- Martha Matthews, SVP, Group Media Director, dentsu – Interviewee
Tim Hanlon
Founder & CEO
The Vertere Group
Kathy Doyle
EVP, Local Investment
MAGNA Global
Martha Matthews
SVP, Group Media Director, dentsu
If you will need hotel accommodations during the event, please reach out to us at summit@risemrktg.com and we will be able to assist you with rooming options for the duration of your stay.
QUALITY DISCUSSIONS
Media Ad Sales Summit 2020
Looking back at Matrix's Media Ad Sales Summit 2020, gives you a sneak peak at the types of high quality topics that are discussed by industry leaders from across the industry during our Summit. Check out these clips of some of the panels that were featured at our last in-person Media Ad Sales Summit to get an idea of the valuable topics we have covered and continue to develop on in each years Summit moving forward:
To request your full copy of the Media Ad Sales Summit 2020 Insights eBook, CLICK HERE!
Candid Conversation Series
Given the COVID-19 Pandemic, we had to shift our Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series has given a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!
Want to see each month's Candid Conversation? Check out each conversation on-demand here!