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We are thrilled to announce that our 5TH Annual Media Ad Sales Summit will be happening this coming November 9-11, 2022, at our new location, the Conrad Hotel in Fort Lauderdale, FL. We hope you will join us!!

We look forward to once again coming together as an industry to continue the discussion on transforming the media advertising marketplace. The impact and value of being able to host this Media Ad Sales Summit in-person is immeasurable and we look forward to connecting at this event!

Each session will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths, but our team is still in the process of finalizing specific event details and logistics. We will continue to update the agenda with new speakers,  so keep checking back for the latest on this exciting upcoming event!

For any questions regarding hotel reservations, event registrations, and more, please reach out to summit@risemrktg.com

 


 


WHY ATTEND

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Network with Influential  Industry Leaders

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Join the Transparent Convergence Conversation

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Discover Ways to Achieve Industry-Wide Automation

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Gain Insights into Reducing Buy/ Sell Side Friction 


WHO HAS ATTENDED

535-Media
9and10News
AE-Networks
AdCellerant-New
Axios-300x150
Blue-Ant-Media
Cablato
Centriply
Clypd
Comscore
COX-Media-Group-COX-Reps
Deadline
Didja-Local-BTV
econ-one
effectv
FOX
Freewheel-300x150
Gray_Television_Logo
GRUPO
Hearst
Heartland-300x150
Hudson-MX
hulu
Innovid
Janus
Jim-Pattison-Broadcast-Group
Katz-Television-Group
LBI-Media
MBC
MFM
magid-300x150
Matrix_Logo_2clr
MediaOcean-300x150
MediaVillage
mnemonic
Nexstar
NinjaCat
OCC-Consultants
Operative
Pearl-TV
Pluto-REV
PremiumMedia360
Prohaska-1
Revenue-Analytics
SafeGuard-Privacy
Scripps-Octane
SpectrumCo
Stirr-Sinclair
Transform
Triton-Digital
tubi
tvSquared
Univision200x100
vCreative800
Verance
Vertere-Group-300x150
Viacom
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Zoomer-Media

What can you expect?

Take a peek at a few of the highlights from last year, including:
  • High-impact sessions
  • Candid conversations
  • Industry leading speakers
  • Networking opportunities
  • Breathtaking venue
  • … and more!

 

SUMMIT AGENDA

WEDNESDAY, NOVEMBER 9, 2022

5:00 PM | WELCOME RECEPTION

THURSDAY, NOVEMBER 10, 2022

8:00 AM | REGISTRATION & BREAKFAST

9:00 AM | WELCOME REMARKS

  • Mark Gorman, CEO, Matrix Solutions – Presenter
  • Brenda Hetrick, President, Matrix Solutions – Presenter
  • Tim Hanlon, Founder & CEO, The Vertere Group – Presenter
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW

We kick off the Summit with a powerhouse lineup of senior broadcast station group executives – sharing their up-to-the-minute insights into the current state of the US media industry, as well as what opportunities and challenges lie ahead in the new year.

  • Catherine Badalamente, President & CEO, Graham Media Group  – Interviewee
  • Mike Hayes, COO, Hearst Television  – Interviewee
  • Pat LaPlatney, Co-CEO & President, Gray Television  – Interviewee
  • Steven J. Pruett, Executive Chairman, Cox Media Group  – Interviewee
Catherine-Template-2022

Catherine Badalamente
President & CEO
Graham Media Group

Michael-Hayes-1

Michael Hayes
COO
Hearst Television

Pat-Summit-2021

Pat LaPlatney
Co-CEO & President
Gray Television

Steve-Summit-2022

Steven J. Pruett
Exec. Chairman/Board
Cox Media Group

9:55 AM | PANEL: AD SALES AUTOMATION & AI

The TV industry’s march towards automating ad processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows – and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate.

  • Joe Lampert, Senior Program Manager, CNOmniMedia – Moderator
  • Fraser Woollard, SVP, Business Development, Mediaocean  – Panelist
  • Jessie De Luca, SVP, Strategy, Hudson MX – Panelist
  • Mark Gorman, CEO, Matrix Solutions  – Panelist
Joe-Summit-2022

Joe Lampert
Senior Program Manager
CNOmniMedia Solutions

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Fraser Woollard
SVP, Business Dev.
Mediaocean

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Jessie De Luca
SVP, Strategy
Hudson MX

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Mark Gorman
CEO
Matrix Solutions

10:25 AM | PANEL: PROGRAMMATIC AD SALES

As pressure grows on marketers, agencies & media companies to increase the ROI of TV/video advertising, programmatic platforms and dynamic pricing mechanisms are playing larger roles in the transactional process. We discuss what’s working now and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”

  • Ann Hailer, President, Cox Reps – Panelist
  • Karen Youger, SVP, Sales Operations, Gray Television  – Panelist
  • Steph Garfrerick, SVP, Media, Revenue Analytics – Panelist
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Ann Hailer
President
Cox Reps

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Karen Youger
SVP, Sales Operations
Gray Television

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Steph Garfrerick
SVP Media
Revenue Analytics

10:50 AM | NETWORKING BREAK

11:00 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES

A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.

  • Al Lustgarten, SVP, Technology & Information Services,  Hearst Television  – Panelist
  • Jeff Hassan, VP, Technology Business Solutions,  E.W. Scripps Company  – Panelist
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Al Lustgarten
SVP, Tech & IT Services
Hearst

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Jeff Hassan
VP, Technology Business Solutions 
E.W. Scripps Company

11:30 AM | ROUND-ROBIN CASE STUDIES

11:40 AM | PANEL: ADDRESSABLE ADVERTISING

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.

  • Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV Moderator
  • Jamie Power, SVP, Addressable Sales & Strategy, Disney – Panelist
  • Larry Allen, GM/VP, Addressable Enablement, Comcast – Panelist
Alan-Wolk

Alan Wolk
Co-Founder/Lead Analyst
TV[R]EV

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Jamie Power
SVP, Addressable Sales & Strategy
Disney

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Larry Allen
GM/VP, Addressable Enablement
Comcast Advertising

12:15 PM | NETWORKING LUNCH

1:20 PM | LUNCHTIME KEYNOTE PRESENTATION/INTERVIEW

The ever-popular Jill Rosengard Hill from Magid returns to the Summit for a comprehensive proprietary look at the current state of US consumer streaming TV/video behavior - and the implications ahead for the industry.

  • Jill Rosengard Hill, Executive Vice President, Magid – Presenter
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Jill Rosengard Hill
Executive VP
Magid

1:50 PM | PANEL: FAST, OTT, CTV & AVOD

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.

  • Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV Moderator
  • Misha Williams, VP, Global Client Services,  FreeWheel  – Panelist
  • Peter Jones, Head of Local Sales/Strategic Partners, Premion – Panelist
  • Will Gurman, VP Global Content Partnerships, Pluto TV – Panelist
Alan-Wolk

Alan Wolk
Co-Founder/Lead Analyst
TV[R]EV

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Misha Williams
GM, US Supply-Side Revenue
FreeWheel

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Peter Jones
Dir. Strat. Partnerships
Premion

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Will Gurman
VP, Global Content Partnerships
Pluto TV

2:30 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD

We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.

  • Joe Marino, Head of Client Success Organization, MadHive  – Moderator
  • Jim Long, Founder & CEO, Local BTV/Didja – Panelist
  • Maggie Drake, Sr. Director, OTT Partnerships, Octane/Scripps  – Panelist
  • Jenn Scilabro, SVP, Digital Sales, Nexstar Digital  – Panelist
  • Stephanie Slagle, VP & CIO, Graham Media Group – Panelist
JoeM-Summit-2022

Joe Marino
Head of Client Success
MadHive

Jim-Summit-2022

Jim Long
Founder & CEO
Local BTV/Didja

Maggie-Summit-2022

Maggie Drake
Sr. Dir., OTT Partnerships
Octane/Scripps

Jenn-Scilabro

Jenn Scilabro
SVP. Digital Sales 
Nexstar Media Group 

Stephanie-Slagle-1

Stephanie Slagle
VP & CIO
Graham Media Group

3:00 PM |NETWORKING BREAK

2:30 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES

The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience
measurement and trading currency is reaching a crescendo - and ad practitioners on
both sides of the aisle are clamoring for new approaches and improved solutions. We
tackle the elephant in the room with a discussion of how and what the transactional
future might soon evolve to.

  • Sean Cunningham, CEO, Video Advertising Bureau  – Panelist
  • Bob Ivins, Chief Strategy Officer, Local BTV/Didja  – Panelist
  • Jill Josephson, CRO, Limbik  – Panelist
  • Josh Chasin, Chief Measurability Officer, VideoAmp  – Panelist
  • Michael Sharp, VP, Partnerships, TVision Insights – Panelist
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Sean Cunningham
CEO
Video Advertising Bureau

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Bob Ivins
Chief Strategy Officer
TV Squared

Jill-Summit-2022

Jill Josephson
CRO
Limbik

Josh-Template-2022

Josh Chasin
Chief Measurability Officer
VideoAmp

Michael-Sharp

Michael Sharp
VP, Partnerships
TVision Insights

3:50 PM | ROUND-ROBIN CASE STUDIES

4:00 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING

The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.

  • Adam Jacobson, Editor-in-Chief, Radio & TV Business Report  – Moderator
  • Kurt Rao, SVP & CTO, TEGNA – Panelist
  • Jimshade Chaudhari, SVP Product, Marketron – Panelist
  • Oliver Botti, Strategic Marketing & Innovation Executive Director, Fincons Group  – Panelist
Adam-Template-2022

Adam Jacobson
Editor-in-Chief
Radio & TV Business Report

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Kurt Rao
SVP & CTO
TEGNA

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Jimshade Chaudhari
SVP, Product
Marketron

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Oliver Botti
Strategic Marketing & Innovation Executive Director
Fincons Group

4:30 PM | CLOSING DISCUSSION: BIG PICTURE WRAP-UP

We close with a strategic overview discussion/debate of the day’s important issues and what lies ahead for us in the room – and the industry at large – ahead.

4:55 PM | CLOSING REMARKS

  • Mark Gorman, CEO, Matrix Solutions – Presenter
  • Brenda Hetrick, President, Matrix Solutions – Presenter
  • Tim Hanlon, Founder & CEO, The Vertere Group  – Presenter
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Tim-Summit-2022-3

Tim Hanlon
Founder & CEO
The Vertere Group

5:00 PM | COCKTAIL RECEPTION

FRIDAY, NOVEMBER 11, 2022

8:00 AM | BREAKFAST

8:20 AM | MASC ROUNDTABLE

The Media Ad Sales Council is a group founded by Matrix, comprised of thought leaders from across the media industry and representing different verticals and viewpoints. The group will examine the standard of measurement for all advertising, pinpoint manual buy-sell transactions that can be automated, and explore the development of a next-gen independent rep firm platform.

  • Mark Gorman, CEO, Matrix Solutions – Moderator
  • Brenda Hetrick, CRO, Matrix Solutions – Moderator
  • Peter Jones, Head of Local Sales/Strategic Partners, Premion  – Panelist
  • Melanie Webb, VP/Sales Operations, TEGNA – Panelist
  • Joe Lampert, Senior Program Manager, CNOmniMedia – Panelist
  • Becky Meyer, SVP, National Sales, Gray Television – Panelist
  • Jenn Scilabro, SVP, Digital Sales, Nexstar– Panelist
  • Al Lustgarten, SVP, Technology & Information Services, Hearst Television  – Panelist
Mark-Summit-2022-1

Mark Gorman
CEO
Matrix Solutions

Brenda-Summit-2022-1

Brenda Hetrick
President
Matrix Solutions

Peter-Summit-2022

Peter Jones
Dir. Strat. Partnerships
Premion

Melanie-Summit-2022

Melanie Webb
VP, Sales Operations
TEGNA

Joe-Summit-2022

Joe Lampert
Senior Program Manager
CNOmniMedia Solutions

Becky-Template-2022

Becky Meyer
SVP, National Sales
Gray Television

Jenn-Scilabro

Jenn Scilabro
SVP. Digital Sales 
Nexstar Media Group 

Al-Template-2022

Al Lustgarten
SVP, Tech & IT Services
Hearst

9:05 AM | CLOSING CONVERSATION: LOCAL MEDIA OUTLOOK '23

It's a special Summit-closing look at the industry's still-new New Year - with two of the country's most influential local media agency executives.  Hear their reads of the post-holiday advertising marketplace, and their assessments of what's ahead for local ad spend in 2023.

  • Kathy Doyle, EVP, Local Investment, Magna/IPG – Interviewee
  • Martha Matthews, SVP, Group Media Director, Dentsu – Interviewee
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Kathy Doyle
EVP, Local Investment
MAGNA Global

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Martha Matthews
SVP, Group Media Director, dentsu

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SPONSOR INFORMATION

The Media Ad Sales Summit is produced by Matrix Solutions and is made possible by the support of our sponsors! 

As a Sponsor, you are able to put your brand in front of industry leaders and decision makers across advertising/agencies, media, and technology companies. This niche event provides an intimate setting focused on quality over quantity when it comes to content, attendees, and overall experience.

Throughout the event, there are numerous networking opportunities that enable you to directly connect to key stakeholders and decision makers so if you’d like to elevate your company’s profile, become a sponsor today!

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To sponsor this event or for questions regarding sponsorship opportunities please feel free to reach out to summit@risemrktg.com.


2022 SUMMIT SPONSORS

Thank you to our Sponsors of the 2022 Media Ad Sales Summit! 

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LUXURY LOCATION

CONRAD HOTEL
- ALL-SUITE LUXURY HOTEL ON FORT LAUDERDALE BEACH -

551 N. Fort Lauderdale Beach Blvd.,
Fort Lauderdale, Florida, 33304

Matrix has a designated block of rooms (all junior suites and featuring galley kitchens) being held at the Conrad Hotel for a rate of $339 per night. This discounted rate will only be honored for people who have a valid Summit 2022 registration. Once event registration is completed you will you will receive a unique link to secure your hotel reservation.

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Intercoastal at Dusk
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QUALITY DISCUSSIONS

Media Ad Sales Summit 2020

Looking back at Matrix's Media Ad Sales Summit 2020, gives you a sneak peak at the types of high quality topics that are discussed by industry leaders from across the industry during our Summit. Check out these clips of some of the panels that were featured at our last in-person Media Ad Sales Summit to get an idea of the valuable topics we have covered and continue to develop on in each years Summit moving forward:

To request your full copy of the Media Ad Sales Summit 2020 Insights eBook, CLICK HERE!


Candid Conversation Series

Given the COVID-19 Pandemic, we had to shift our Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series has given a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!

Want to see each month's Candid Conversation? Check out each conversation on-demand here!

 


KEEP THE MOMENTUM GOING!

The topics we discuss are continually evolving- just as the industry itself continues to! Don't skip a beat on staying up to date on the all the latest topics coming up on the forefront of the industry we are all immersed in each day.
Stay timely, informed, and be a part of the evolution! 

Register today to join us in November 2022 in Ft. Lauderdale, FL for the anticipated return of the Media Ad Sales Summit!

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