DEMO

We're Back!

The Matrix 2022 Media Ad Sales Summit is eager to bring industry leaders back together from January 19-21, 2022 in Miami Beach, FL

Our annual industry-wide event is focused on all things media and technology at the cross-roads of advertising revenue and is designed for media, advertising, and technology executives committed to advancing the future of media ad sales.

Summit sessions will focus on building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency, while reducing the friction between the buy and sell sides when it comes to selling advertising inventory in an omnichannel market.


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WHY ATTEND

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Network with Influential  Industry Leaders

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Join the Transparent Convergence Conversation

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Discover Ways to Achieve Industry-Wide Automation

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Gain Insights into Reducing Buy/ Sell Side Friction 


WHO HAS ATTENDED

535-Media
9and10News
AE-Networks
AdCellerant-New
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Blue-Ant-Media
Cablato
Centriply
Clypd
Comscore
COX-Media-Group-COX-Reps
Deadline
Didja-Local-BTV
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effectv
FOX
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Gray_Television_Logo
GRUPO
Hearst
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Hudson-MX
hulu
Innovid
Janus
Jim-Pattison-Broadcast-Group
Katz-Television-Group
LBI-Media
MBC
MFM
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MediaOcean-300x150
MediaVillage
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Nexstar
NinjaCat
OCC-Consultants
Operative
Pearl-TV
Pluto-REV
PremiumMedia360
Prohaska-1
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SafeGuard-Privacy
Scripps-Octane
SpectrumCo
Stirr-Sinclair
Transform
Triton-Digital
tubi
tvSquared
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Verance
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Viacom
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Zoomer-Media

What can you expect?

Take a peek at a few of the highlights from last year, including:

  • High-impact sessions
  • Candid conversations
  • Industry leading speakers
  • Networking opportunities
  • Breathtaking venue
  • … and more!

We are committed to your safety

Matrix Solutions aims to maintain the highest possible safety standards for all attendees during this event. Learn more about our safety protocols and attendee requirements below.

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SUMMIT AGENDA

WEDNESDAY JANUARY 19, 2022

5:00 PM | WELCOME RECEPTION

THURSDAY JANUARY 20, 2022

8:00 AM | REGISTRATION & BREAKFAST

9:00 AM | WELCOME REMARKS

                Mark Gorman, CEO – Matrix Solutions Brenda Hetrick, CRO – Matrix Solutions

9:10 AM | OPENING KEYNOTE PRESENTATION/INTERVIEW

9:55 AM | PANEL: AD SALES AUTOMATION & AI

The TV industry’s march towards automating ad processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows – and the promise of breakthrough technologies like AI and blockchain. Just how quickly and advantageously depends on who you ask – as this panel will debate.

10:25 AM | PANEL: PROGRAMMATIC AD SALES

As pressure grows on marketers, agencies & media companies to increase the ROI of TV/video advertising, programmatic platforms and dynamic pricing mechanisms are playing larger roles in the transactional process. We discuss what’s working now and what needs to improve for ad buyers and sellers to more enthusiastically “trust the process.”

10:50 AM | NETWORKING BREAK

11:00 AM | PANEL: DATA-ENABLED LINEAR & CROSS-PLATFORM SALES

A growing array of data from third-party and marketer-proprietary sources is pushing both TV/video ad buyers & sellers to improve the value equation through more precise marketing segmentation and performance attribution – far beyond traditional ratings or demographic reach metrics. This panel will explore how sellers are reinventing their operations for more data-driven ROI-oriented results.

11:30 AM | ROUND-ROBIN CASE STUDIES

11:40 AM | PANEL: ADDRESSABLE ADVERTISING

Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront.

12:15 PM | NETWORKING LUNCH

1:20 PM | LUNCHTIME KEYNOTE PRESENTATION/INTERVIEW

1:50 PM | PANEL: FAST, OTT, CTV & AVOD

Over-the-top TV/video viewing is already a mainstream media activity in a majority of US households, with plenty of growth yet to come. While subscription VOD services like Netflix have driven much of the action, it’s clear that ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu are poised to attract huge audiences in their own right – and with dynamic IP targeting that gives classic linear TV advertising a run for its money.

2:30 PM | PANEL: LOCAL TV ADVERTISING IN A DIGITAL WORLD

We tap leaders from some of the country’s most progressive local TV ad sales organizations for an inside look at how each is transforming traditional linear advertising availabilities into comprehensive, digitally-centric marketing propositions for their increasingly sophisticated client bases.

3:00 PM | NETWORKING BREAK

3:10 PM | PANEL: REINVENTING MEASUREMENT + OUTCOMES

The chorus of dissatisfaction with legacy TV ratings’ historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.

3:50 PM | ROUND-ROBIN CASE STUDIES

4:00 PM | PANEL: ATSC 3.0/NEXTGEN TV & ADVERTISING

The rollout of broadcasting television’s next-generation technology standard is well underway and promises an entirely new array of “better TV” experiences and “beyond TV” business opportunities; we check in on the latest developments - including a look at some of the more compelling products/services in the pipeline.

4:30 PM | CLOSING DISCUSSION: BIG PICTURE WRAP-UP

We close with a strategic overview discussion/debate of the day’s important issues and what lies ahead for us in the room – and the industry at large – ahead.

4:55 PM | CLOSING REMARKS

5:00 PM | COCKTAIL RECEPTION

FRIDAY JANUARY 21, 2022

8:00 AM | BREAKFAST

8:20 AM | MASC ROUNDTABLE

9:05 AM | CLOSING CONVERSATION: LOCAL MEDIA OUTLOOK '22

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SPEAKERS

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Al Lustgarten
SVP
Hearst

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Becky Meyer
SVP, National Sales
Gray Television

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Brenda Hetrick
CRO
Matrix Solutions

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Fraser Woollard
SVP, Business Development
Mediaocean

Heather-Summit-2022

Heather Gundry
SVP, Director of
Local Investment
Dentsu

Jay-Summit-2022

Jay Stevens
President
Hudson MX

Joe-Summit-2022

Joe Lampert
Senior Program Manager
CNOmnimedia

Karen-Summit-2022

Karen Youger
SVP, Sales Operations
Gray Television

Kathy-Summit-2022

Kathy Doyle
EVP, Local Investment
MAGNA Global

Larry-Summit-2022

Larry Allen
GM/VP, Addressable
Enablement
Comcast Advertising

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Mark Gorman
CEO
Matrix Solutions

Melanie-Summit-2022

Melanie Webb
Vice President,
Sales Operations
TEGNA

Misha-Summit-2022

Misha Williams
VP, Global Client Services
FreeWheel

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Missy Evenson
VP of Sales, Local Media
Scripps

Peter-Summit-2022

Peter Jones
Head of Local Sales / Dir. Strategic Partnerships
Premion

Steph-Summit-2022

Steph Garfrerick
SVP Sales Operations
Revenue Analytics

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Tim Hanlon
Founder and CEO
The Vertere Group

... And more to be announced soon!


 

SPONSOR INFORMATION

The Media Ad Sales Summit is produced by Matrix Solutions and is made possible by the support of our sponsors! 

As a Sponsor, you are able to put your brand in front of industry leaders and decision makers across advertising/agencies, media, and technology companies. This niche event provides an intimate setting focused on quality over quantity when it comes to content, attendees, and overall experience.

Throughout the event, there are numerous networking opportunities that enable you to directly connect to key stakeholders and decision makers so if you’d like to elevate your company’s profile, become a sponsor today!

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To sponsor this event or for questions regarding sponsorship opportunities please feel free to reach out to summit@risemrktg.com.


2022 SUMMIT SPONSORS

Thank you to our Sponsor of the 2022 Media Ad Sales Summit! 

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LUXURY LOCATION

NOBU HOTEL MIAMI BEACH

4525 COLLINS AVENUE
MIAMI BEACH, FL 33140

Rooms at Nobu Hotel may be reserved based on hotel availability. Guests of the Media Ad Sales Summit benefit from a reduced room rate of $319 per night (plus taxes and fees). A link to secure the reduced rate is available upon completion of event registration.

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SUMMIT UPDATES

Al Lustgarten, SVP of Hearst, Confirmed as 2022 Media Ad Sales Summit Speaker

Al Lustgarten, Senior Vice President of Technology and Information at Hearst Television, will be joining the Media Ad Sales Summit as speaker in...

Melanie Webb, Vice President of Sales Operations at TEGNA, added to 2022 Media Ad Sales Summit speaker line-up

Matrix Solutions is proud to announce that Melanie Webb, Vice President of Sales Operations at TEGNA, has been added to 2022 Media Ad Sales Summit...

Joe Lampert, Senior Program Manager at CNOmniMedia Solutions Group, set to speak at 2022 Media Ad Sales Summit

Joe Lampert, Senior Program Manager at CNOmniMedia Solutions Group, is set to speak at the upcoming Media Ad Sales Summit, taking place this January...

Fraser Woollard, SVP of Business Development at Mediaocean, confirmed as 2022 Media Ad Sales Summit speaker

Matrix Solutions is excited to announce that Fraser Woollard, SVP of Business Development at Mediaocean, is a confirmed speaker at the upcoming Media...


QUALITY DISCUSSIONS

Media Ad Sales Summit 2020

Looking back at Matrix's Media Ad Sales Summit 2020, gives you a sneak peak at the types of high quality topics that are discussed by industry leaders from across the industry during our Summit. Check out these clips of some of the panels that were featured at our last in-person Media Ad Sales Summit to get an idea of the valuable topics we have covered and continue to develop on in each years Summit moving forward:

To request your full copy of the Media Ad Sales Summit 2020 Insights eBook, CLICK HERE!


Candid Conversation Series

Given the COVID-19 Pandemic, we had to shift our Media Ad Sales Summit content to an online platform. We introduced the Candid Conversation Series which brought monthly, 40-minute webinars that featured in-depth discussions on the relevant topics directly affecting the industry today. This engaging series has given a front-row seat to the insights shared from top industry leaders on the challenges, trends, and opportunities that are shaping the future of media ad sales!

Want to see each month's Candid Conversation? Check out each conversation on-demand here!

 


KEEP THE MOMENTUM GOING!

The topics we discuss are continually evolving- just as the industry itself continues to! Don't skip a beat on staying up to date on the all the latest topics coming up on the forefront of the industry we are all immersed in each day.
Stay timely, informed, and be a part of the evolution! 

Register today to join us in January 2022 in Miami Beach, FL for the anticipated return of the Media Ad Sales Summit!

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